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The Impact of Technological Innovations on Businesses Worldwide

Posted on May 16, 2023May 16, 2023

Blog / The Impact of Technological Innovations on Businesses Worldwide

From selling onsite to selling online, businesses have shifted their outlook in a few decades. And these technological innovations are all due to day-to-day advancements.

Today, 4.88 billion people are internet users, and the figure is expected to rise. This depicts technological innovations and the magnet that advanced technology is becoming.

In this article, we’ll discuss the impacts of technological innovations on businesses worldwide. So, you know the business possibilities technology has been providing you for years.

Let’s jump onto the impacts now.

11 Impacts that Technological Innovations Have on Businesses Worldwide

Business Expands

It was a dream before to get in touch with a large community in the world. With technological innovations, it is now a reality.

The online world and internet give you access to tons of businesses to partner with. While the customer pool has also increased.

Take KFC, for instance. First coined in the USA, it has now captured the market from the entire world. The same goes for McDonald’s and other brands.

Nothing but technology is to be credited for this since the gap between the consumer and the brand is now minimized – to a good extent.

Laser Targeting

Before the internet, people used to read daily newspapers. To compel users to buy their products, brands and businesses only have this channel for advertising earlier.

They used to post their ads and market their product and service through the newspaper. Now, technological innovations have leveled up the game.

Besides newspapers – which are rarely read today – businesses are marketing their products through online channels. They are using PPC advertising and social media platforms for this.

The best part of the new technological innovations is that you can laser target your customer. Unlike the newspaper that everyone with different backgrounds reads, you can target your expected customers.

Using age, education, designation, and more information in view, you can directly aim to advertise before your targeted customer. Google Analytics can also be a helpful tool for knowing locations, screen type, and time a user spends on the website for enhanced targeting.

Exclusive Talent

Technological innovations are also a reason you get access to a large talent pool on this date. By browsing the internet, you can easily find the top talent your company is looking for.

Granted that you can do this onsite as well, and the process has been like this for years. However, we must admit that the reach for talent was limited.

Remote hiring through the internet is especially beneficial for small businesses. These businesses do not have enough resources to provide proper facilities or resources.

Ultimately, they can hire online and save a few bucks, which can be invested in other necessary projects or developments later on.

Quick Communication

Two decades back, it was a challenge to communicate with your business partners or consumers in the country or city miles apart.

Technological innovations have bridged this gap and provided us with multiple mediums to stay in touch with each other. You can now text, email, phone call, or video call your remotely hired employees or business partners in a few seconds.

Where email is a sound option for business communication, it is also used for marketing your products and services online. Using the email addresses of your customers or site visitors, you can schedule a newsletter to drop a new offer in their email boxes.

Not only does this help your businesses to increase their revenue but create a sense of community and emotional connectivity in the customers.

Brand Recognition

It’s important for your business to gain brand recognition. This helps you to gain the trust and loyalty of your customers.

Thanks to this, there’s a high chance of increasing your revenue. 46% of customers agreed that they would buy from familiar and trusted brands in a survey report.

Technological innovations or social media platforms are behind the ultimate brand recognitions businesses have today. Social media platforms, including Facebook, Instagram, LinkedIn, and Pinterest, have proved to increase your spread throughout the world.

These platforms allow you to publish a post or create a poll. This, in return, pull your potential customer’s attention, gets you engagements, and makes your businesses worth it – to invest, trust, or buy for customers.

Production Ease

Let’s face it – every country doesn’t have enough resources or technological innovations in manufacturing a product. Previously, this was one of the biggest hindrances in scaling business high and introducing innovative products to your region.

With the help of technological innovations, you can easily produce your goods or acquire unavailable services in your country from the other. All you need to do is find a contractor or employee readily available to take your process and get it ready.

On the one hand, it accelerates your growth while keeping you ahead of the competition on the other. Using technology, you can also ask vendors in other countries to reduce costs this way.

Multiple Channels for Selling

Back in the day, the selling channel was limited. Your customers used to visit your shop or store and buy from it physically.

Modification and technological innovations have increased your selling opportunities. It’s now possible to sell your products or offer services online. That said, you can attract a large number of users and turn them into potential customers.

You can use social media channels, including Facebook, Instagram, or Pinterest, to promote and sell your product. An e-commerce store or website is also a great way to magnetize customers and make them buy your product.

Multiple channels are also beneficial since one platform might not be suitable for every business out there.

Cost Cut

Not directly, but it is to admit that technological innovations have reduced the expenditure of brands and businesses.

If deemed into the previous century, it was challenging to communicate. In fact, the channels available were expensive, which kept businesses from thriving multi-nationally.

Just like that, finding a perfect vendor in a foreign country and transportation of goods was a costly option. You’d need to pay a hefty amount to get your goods shipped.

This is all not only possible but easy with a few clicks of a button – without spending extra. So, the opportunities to grow your business have increased with technological innovations with a decrease in cost.

Online Money Transfers

Bucks are the foremost reasons we launch businesses. And the significance of keeping these bucks safe isn’t unknown.

In that regard, online banks – of course, due to technological innovations – have made it convenient for businesses to keep a large chunk of their money safe.

Not only this, but it has also helped businesses in accounting and payroll. So, you can transfer payments to your employees or vendors in a few seconds.

What’s more, is that you cannot only transfer payment to your local but international clients. No matter how far your employees or the country your supplier lives in are, you can simply clear their payments.

Improvements

One of the biggest drawbacks of businesses or their specific product is their quality or other complaints – let’s say, delivery days.

Although customers used to face multiple issues, these problems weren’t easy to reach the team. With the advancement and technological innovations, you can hear what your customers have to say about your products or brands.

You can simply leave a form to be filled out by them. Or make an app or website where they can leave feedback on their experience with your product or service.

Readily available social media platforms also help create transparency between you and the brand. While it gives you a sound idea of how the product is performing.

By collecting these forms and feedback, you can finally make the changes required in your products. So, it satisfies your customers, makes them product-addicted and brand loyal, and scales your business high.

Mobility

Mobile is one of the smartest technological innovations. It has attracted a large audience toward it and made them addicted.

This has shown a positive change for business and made selling and communication more convenient than ever.

To make your business impactful and magnetize more customers, you can simply make an application with a smooth interface. By having your brand’s app on their phone, your business will always be in their eye and head.

Saying it won’t be wrong that your business will go where your customers travel.

Conclusion

Today, we discussed the impacts of technological innovations on businesses worldwide. One of the biggest advantages of evolving technology is business expansion since the internet has spread widely in the world.

Technology has also eased the production of goods and acquiring services, introduced new channels for marketing, cut costs on projects, made your business mobile, and improved your product in the best possible way.

You can also target your customers directly due to technology. While quick communication and money transfers are also what work as favors for businesses.

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How to Improve Creativity: The 5 Stages of the Creative Process

Posted on May 16, 2023May 16, 2023

Blog / How to Improve Creativity: The 5 Stages of the Creative Process

A creative process is behind every new product being innovated and launched in the market. Simply speaking, if you want to rule the industry, standing out with a unique product or service is vital.

This is one of the reasons companies test your creativity when hiring. A survey tells that when CEOs were inquired about the skills they value most in people, most of them answered creativity.

However, everyone isn’t born with an exclusive creativity level, but you can surely cultivate it in yourself. So, today we are about to highlight the 5 stages of creative thinking in detail to help you amplify your creative potential.

Without further ado, let’s begin.

5 Stages of the Creative Process You Should Know About

The creative process model relies on 5 stages. These stages were coined by Graham Wallace, a social psychologist, in the book “The Art of Thoughts.” Most critical thinkers appreciate this process and believe that it bridges you to innovative ideas.

Preparation

Preparation is the first stage in the creative cycle. In this stage, you reconsider the tips and techniques in use and try to draft a new idea from it.

With preparation, it doesn’t mean producing or creating new products every time. But this stage means allowing your brain to wander and explore horizons.

It totally depends on where and how you want to explore. If you want to be niche specific, you can explore your industry.

However, if you want to look into a big horizon to discover ideas, that’s also a feasible option. Let’s say you are an entrepreneur and want to launch a product in the market to boost your revenue.

There are two approaches to working on your idea. Firstly, you can study the already launched products and innovate them, considering the pain points and feedback of your targeted audience.

The other way to do it is by surveying products and businesses from scratch and brainstorming ideas to make it happen.

Having multiple ideas and jotting them down will also be helpful to get started again – if the first idea doesn’t work out in the stages of creativity ahead.

Sit or surround yourself with a quiet environment for the best results in the preparation stage.

Incubation

Followed by preparation, incubation is the next stage of the creative process. Now, you might have sound ideas at your disposal, but they need a small leap for further process.

Once you have gathered them all, leave them for a day, week, or month since this stage might take longer than the other. Meanwhile, work on another project or wrap up the work pending on your end.

Continuous working on the ideas might not take you to the next step of illumination but fleshing it out for a while will surely.

When you brainstorm, note down the ideas, and leave them for some time, your subconscious mind starts processing them to etch a better and more practical version.

As we mentioned earlier if you have jotted down the pain points of your customers to launch a product, give it a break before critically thinking it over.

Illumination

Illumination in the creative process steps is also called the insight stage. This is the “aha’ and “Eureka” stage we’ve always been hearing about.

As one of the most important stages of the creative process, here’s when the idea bulb clicks right inside your head and navigates you to carry out the action further.

Your brain – to whom you have fed with the initial ideas – provides you with processed thoughts.

Take note that this stage can occur anytime, and the idea can pop up anytime, anywhere. 72% of people state that their ideas spark during showers. While some refer that they get the hunch during breakfast or on vacation.

For entrepreneurs intending to launch a product, as we spoke about above, creative thinkers usually get an idea clicked in a seminar. However, there’s no fixed rule, and it’s different for everybody.

Evaluation

As the name implies, evaluation is the stage of analysis of the ideas your brain has processed till now. Here you need to analyze yourself and the finalized idea to make sure it works in the long run.

Self-criticism and reflection are the general traits you’d need to reach a conclusion. With the help of self-critic, you can assess your idea and put yourself in the show of your audience to know if it’s really helpful.

For an awesome idea, ask yourself a couple of questions, including “how this product or service can be valuable for the targeted audience?”

However, if you aren’t confident enough or believe self-criticism isn’t helping you, discuss it with one or a couple of friends to figure out the practicality of your idea.

The best here would be to approach a friend expert in the specific niche. Otherwise, you might not get an expert suggestion, and the idea can go in vain.

When launching a product (as in the instance above), you can take a survey through your targeted audience. Know if your product aligns with their expectations and if they are willing to use it.

Consider the feedback your audiences provide. And move back to the initial stage of preparation and start the creative process again if the feedback isn’t satisfactory.

Verification

Verification is the last stage in the process of creativity. Now, your ideas are tested and validated, so it’s time to act and bring them into existence.

Be it a service or event, make your product or solution a reality. So your audience can use it and make the most out of it.

As discussed above, if you are planning to launch a product and your audience is satisfied with its performance and integrated features, you can now launch it.

Making it happen, however, might take some time. That will require sitting long hours on your chair, working more than eight hours a day, or staying on the ground with your team.

Conclusion

Today, we discussed these five stages of the creative process to elevate your business with unique products. Initiation of this creative process is from the preparation stage.

Next is to set aside this idea for some time so your subconscious mind can process it on its own. After a while, your brain pops with an idea on a random day or moment – which is commonly called a bulb click.

This idea is then further processed, and you need to self-criticize it. Lastly, you execute the idea or move back to the initial stage – if your idea needs to be revamped or replaced.

Also Read: How to find the most suitable Digital Marketing Agency?

Have Query? Talk to Us

How To Choose The Right Mobile App Development Platform For Business

Posted on May 16, 2023May 16, 2023

Blog / How To Choose The Right Mobile App Development Platform For Business

Mobile applications reserve a large fraction of your time on this date. It’s been reported that mobile users in the US spend 4.09 hours on apps every day.

Having a mobile application is one of the best ways to grow your business; that’s why we believe. However, finding the right mobile app development platform can be challenging.

Fortunately, not for you since you have landed in the right place. Today we will discuss the factors to keep in mind when picking a mobile app development platform. So, you can save your time and bucks and invest in the right platform.

Let’s begin with these factors.

7 Tips to Choose The Right Mobile App Development Platform For Business

Targeted Audience

The first thing you need to take care of for a mobile app development platform is your targeted audience – a geographically targeted audience. Before you proceed with picking a platform, consider where or in which country your visitors will use the app from.

The usage of mobile type varies from one country to another. In countries like Europe, people are more likely to use Android. While 47.8% of people in the US prefer using iOS.

That said, developing a Native mobile application can be beneficial in this scenario. So, research the facts and analyze the data before you pick an app development platform for your business.

Features

Every mobile application has different features according to the business type and convenience of users. For instance, a healthcare application rings a notification when it’s time for medicines.

Similarly, a travel app has primary features of booking hotels, restaurants, and maps. To develop an exclusive app for your business, keep in mind your business type and the mobile app specifications your users will need.

Once you analyze the main features your app needs to have, you can pick the right platform. For enhanced responsiveness and loading speed, the Native platforms are the best option. In contrast, you can utilize Hybrid and Cross-platform for a general app with common features.

User Interface

It’s your users or particularly business customers, you are developing a mobile application. So, it’s vital to have an application that meets and exceeds their expectations.

However, you need the right mobile app development platform to meet their expectations. iOS users prioritize smooth navigation and delicate features since they are used to exclusive and modified designs.

While Android users keep their expectations low – in terms of design. In fact, they are more interested in free applications rather than premium ones that demand a monthly subscription fee.

Pick a mobile app development platform after analyzing the mobile majority of your business customers have to provide them with an interface aligning their usage.

Built Time

Development of every mobile application takes different times. Compared to Native, Hybrid and Cross-platform applications consume less time for development.

Keep in mind the fraction of time you have for mobile app development when choosing a platform. Make sure to discuss it with the developer. This will tell if the developer and the development process can meet the deadline.

In other words, you’d know if the type of mobile app development can be developed on the decided deadline.

Security

Mobile applications – especially ones are having a cloud system – store the data of users. This means you need a secure mobile app to protect the information and prevent hacking.

Secure information also builds the trust of your users while keeping your business growing exponentially. One way or another, the security of your mobile application is directly proportional to the development platform you use.

With Hybrid and Cross-platform development, the security of the application isn’t tight. While Native mobile application development platform promises tight security, keeping your data safe and secured.

So, make sure to choose a development platform considering the type of application and goals with it.

Modification

With the passage of time, technology has evolved, and so have the needs of the users in the tech world. The same goes for mobile applications.

After a certain period of time, your users will always demand new features to be integrated into the application. Several factors can be the reason for this.

To satisfy your app users or business customers, go for a mobile application development platform that agrees to integrate new features. Precisely, one that has a futuristic approach.

Budget

One last thing to complete your app development roadmap is the budget. Decide a budget you want your business application to be developed in.

Here you will also need to consider and compare the features you want to be integrated into the application. Choose a mobile app development platform that ticks both boxes for you.

Granted that Native mobile applications have an exclusive interface, are responsive, and load quickly, these mobile applications are expensive. However, if you have planned to run the business for long years to come, Native mobile applications are a smart choice.

On the contrary, Hybrid and Cross-platform application development are cost-effective and address a large audience. However, it keeps you from as smooth performance Native apps promise.

3 Top App Development Platforms For Business

Flutter

Flutter is one of the top Native app development toolkits. It offers customized widgets and cuts the built time so you can launch an application in a short time. Using Flutter, you can minimize the cost of mobile application development and create a visually appealing and responsive application for Android and iOS.

5 Popular Mobile Applications Built Using Flutter

Google Ads
eBay Motors
iRobot
Alibaba
Rive

Pros

Allow instant changes to bugs
Develops a smooth application
Fast and efficient development
Reduce testing time

Cons

Weighty applications
Browsers don’t support apps

React Native

React Native is a popular JavaScript library that helps create Native mobile applications. Using a single codebase, it allows you to develop applications for diverse platforms. You can save almost 50% of the built time using React Native. While the interfaces developed with it are fast, responsive, and neat.

5 Popular Mobile Applications Built Using React Native

Facebook
Walmart
Instagram
Tesla
Skype

Pros

A large community of developers to discuss issues
Less development time
Easy listing on Playstore and AppStore
Reusable code and recycled components

Cons

Inefficient for complex interfaces
Lack of some custom modules

Ionic

Ionic is a Hybrid app development technology that helps build interactive and user-friendly mobile applications. It agrees to create an app that aligns with your business’s needs without spending a large chunk of development and market time.

5 Popular Mobile Applications Built Using Ionic

Netflix
Amazon Prime Video
Hulu
iTunes
HBO

Pros

Faster development pace and market time
Tons of UI components are available
Builds Android and iOS
Allow development in the browser

Cons

Random crash of the builds
Making amendments is challenging

Conclusion

When choosing the mobile app development platform, pay attention to your targeted audience first. Next, compare the features you want in a mobile application with the allowance of a platform you are about to pick.

You should also consider the built time, user interface, and security one platform promises to build the trust of your business customers. A platform offering modification with the passage of time will permit you to keep up with your user’s anticipation.

Lastly, keep in mind your budget since Native app development is a little more expensive than Hybrid and mobile app Cross-platform development.

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How to Build Successful Software Development Teams

Posted on May 16, 2023May 16, 2023

Blog / How to Build Successful Software Development Teams

An efficient team is the backbone of a business’s success. 75% of employees highlighted teamwork and collaboration as important.

However, filtering the best candidate and exporting them to your team might seem easy, but it isn’t. It needs days – sometimes months – of screening and interviews, and you still might not get the ideal candidate.

No matter how challenging the process is, we have cracked the code and are here with tips on how to build successful software development teams.

So, you can have a developer team that makes the projects error-free and catalyze the innovation process. Let’s take a look at them.

How to Build Successful Software Development Teams

Hire by Yourself

Hire all by yourself – especially if your business is in the initial stages. It will help you fetch and hire the exclusive talent with the traits you are in search of.

However, before starting the hunt, clear your head on the qualities and roles you want an employee for. We’d suggest you check the following factors in the candidates:

Critical Thinking: They should think out of the box and bring exclusive ideas to the table.
Previous Projects: Ask the candidate if they have experience with the same or similar projects lately. If yes, take a look at it to analyze the performance.
Responsible: Look if they are committed to the projects and are eager to see your company grow.

One pro tip is to build a software development team remotely. This will help you to reduce the resource cost and give access to a larger talent pool for efficient results.

Export Experienced Members

To build successful software development teams, it is imperative to export experienced members. You should select candidates with years of experience in the tech stack.

This will help you accelerate the growth of your business and move in the right direction. Magnetizing the experienced and highly skilled candidates to your software engineering teams will take some effort, though.

For instance, you’d need to write a compelling headline showcasing your business’s vision. An approach like this will pull the attention of the professionals and insist they apply.

In case you have limited resources and cannot afford an experienced developer team, hire passionate candidates and make them collaborate under the supervision of an expert.

Check the Soft Skills of a Member

Building a software development team takes more than deeming the candidate’s previous experience. It needs excellent collaboration and empathy towards the other teammates.

Analyze a candidate’s soft skills to build robust software developer teams. One should pay attention to detail, manage time efficiently, and solve problems like it never existed.

A team with these characteristic traits always nails and scale the company. In a few cases, if your employee is excellent at technical skills, you can develop soft skills in them.

Create a session for learning and bind the team together. Give them a specific task with a deadline and set the goal. This will get them on the same page and insist on working together to accomplish a common goal.

Create Healthy Environment

Managing software teams is as important as hiring an exclusive talent pool. To do so, you should provide them with a healthy atmosphere to work in.

Keep the employees from burnout. Give them a positive environment to learn and thrive. Appreciate them for their great performance or the role they played in the success of a project.

Remember, the positivity in the environment is directly proportional to your team’s physical and mental health. And keeping your employees healthy tops the list to retain them.

Providing your employees with the right tools and resources is also a part of keeping them working easily and positively. So, make sure to keep your employees fulfilled.

Manage Strong Communication

Effective communication helps you in managing software development teams like nothing else. Your employees feel connected to you in the workplace with the increased level of productivity, and 71% of employees agreed to it.

Not only this, but it also helps in employee engagement. That said, your employees will be less likely to leave the organization and form an excellent team that works, thrive, and celebrate success together.

Try to be as lenient with your team as you can. Sit with them to apprehend the ideas they have. Some of the questions you can ask them to initiate conversation and fill yourself in the work details are:

What projects are they working on?
What is the progress of the project?
How do they think the speed or efficiency of the project can be improved?

You can also inquire your employees on what improvements they believe can be made – in terms of technical resources or the workplace environment. This will also give you insights into what your software development teams are up to.

Check and Balance Projects

A survey was carried out on 1000 employees in the US last year. It reflects that 89% of employees have been through burnout.

Out of them, 70% of employees reported leaving the job due to burnout. That means checking and balancing on projects is vital to retain your software developer teams.

Distribute work evenly to your entire team. Take one project at a time – especially if it’s time-consuming and takes good effort.

Keep a close check if everyone’s working at their full capacity. Pushing them beyond one might not get you effective results.

Allow Making Mistakes

Take a different approach to development team management than other businesses – making mistakes. While mistakes were considered a downfall for the company years back, now they are given much value.

Mistakes help your software development teams grow. In a poll question to give a suggestion to small businesses when starting, results state that 39% of small businesses voted not to be afraid of making mistakes.

Take mistakes as a part of the learning process, development, and innovation your business and the tech world need. So, allow your employees to be comfortable when making mistakes.

This will not only restore their confidence while working on a project but allow them to explore for growth. Remember, just like you own your team, own their mistakes.

However, you shouldn’t make it a routine practice but ask your employees to learn from their mistakes and try to avoid repeating them. So, they develop this exclusive practice of growth.

Team Discussions

Initiate the culture of meetings and discussions with your software developer team. Mention to them that they will have to spare a chunk of time and discuss their weekly tasks with you.

Weekly discussions or meetings help you exchange thoughts with your team and bring you on the same page with them. It also creates a strong connection and allows them to propose new ideas for the upcoming project.

You should give your team individual performance reports, highlight the areas of improvement, and share your thoughts on the improvement of a specific project. But this doesn’t mean giving them a firm order. Instead, discussions where all of you can engage and bring creative ideas for scaling the business.

To develop the interest of your software development teams in meetings and keep them active throughout, try to take a fun approach. For instance, creating a space with snacks and comfy chairs or setting an outdoor meeting.

Continuous Improvements

Improvements are the core for building and managing a software development team and scaling your business. You should pay attention to detail and:

Encourage Questions: Give your team leniency to vocalize their thoughts. Allow them to ask questions to get a clear direction and sync with your vision.
Allow Them to be Creative: Insist them to keep their projects aside for a few minutes every week and be creative with their thoughts.
Provide Feedback: Communicate their feedback so they can work on themselves – ultimately being a strong player for your software development team.

Besides these, you should also connect with your team at a personal level. This will help you better get an idea of their perception and pump them to perform better.

Conclusion

Building a software development team is imperative since the smart addition to the team help attain your business’s growth.

To do so, you should take a step ahead and hire a few senior resources by yourself. During the hiring process, check on the candidate’s soft skills and experience.

Besides that, creating a healthy environment, managing strong communication, checking and balancing projects, allowing mistakes, and continuous improvement also help form successful software development teams.

Does it appear to be a hassle to you? Get in touch with VinnCorp to hire a software development team. We have expert and highly skilled experts and promise to set them up as quickly as 24 hours.

Also Read: When do companies need Software Testing?

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7 Strategies on How to Improve Customer Satisfaction in SaaS Paradigm

Posted on May 16, 2023May 16, 2023

Blog / 7 Strategies on How to Improve Customer Satisfaction in SaaS Paradigm

The United States has the largest share of SaaS companies in the world. 15,000 SaaS companies out of 24,469 are located in the US, making 61.3% of the total share.

This shows the competition the market has and the need to improve customer satisfaction. Your customers decide the viability of your brand by buying them and giving your product a thumbs up before their acquaintances.

However, it has been surveyed that 61% of customers switch their brand to the competitor brand after a bad service experience. To keep this threat low on your brand, we are here to discuss 7 strategies on how to improve customer satisfaction in the SaaS paradigm.

So, let’s get started.

7 Exclusive Strategies to Improve Customer Satisfaction in SaaS Paradigm

Analysis of Customer Experience

One of the reasons customers aren’t satisfied with your brand is a usual slip in the analysis of their experience. While it may appear sound, deep down, your customers might not be satisfied enough with your product – or, specifically, brand.

To ensure customer satisfaction, the first thing you need to do is perform an analysis of their experience. This experience evaluation should involve service quality to responsiveness since small details play a part in satisfying your customer.

As one of the important strategies to increase customer satisfaction, you should maintain a channel to gather the experience and thought customers hold for your brand.

You can create forms and ask your customers to fill them in. Email this form or publish it on your site, making it easily accessible. A follow-up email after their form is submitted is a good way to let them know they are heard – and valued.

With the help of this analysis, you can study the common issue a large audience has, address it and score better. This will also give you insights into what your customers think of you and give you the confidence to perform better.

96% of customers state that customer service is the key to their loyalty to a brand. That said, the success of your brand is directly proportional to the customer satisfaction level you have.

Be Responsive

Think of it like your customer. Would you like to wait for long days, in fact, hours, to get a response from a brand you have shopped from? Probably not.

Just like that, your customer expects to hear back from you – ASAP. They want to be heard and get quick answers to their queries. This responsiveness makes them feel special and personalized.

Be it a query or complaint, your customers should be very well addressed. In this scenario, you can improve customer satisfaction by auto-responding to emails and forms they submit.

One of the smooth ways to increase customer satisfaction is to route customers’ calls quickly to a specific department their concern is with. Remember, the quicker your response is, the fewer the chances of their getting upset.

However, if you cannot provide instant responses to your customers, integrating an AI-powered customer support tool can be a lifesaver. Initially, a chatbot can reply while transferring a major concern to an attendant later on.

Respond to Negative Feedback

Let’s face it – no matter how hard you try, you cannot satisfy every customer in the market since one size doesn’t fit all. This is sometimes one of the primary reasons your customers leave a negative review or feedback.

However, you can switch their feedback from negative to positive by responding to the negative feedback and satisfying them. Hear what problem they have, propose a possible solution, and get the hang of it.

Responding late to negative feedback or short video can be troublesome and a serious threat to your brand. That’s why it’s better to have a check and balance on what your customers are up to.

To keep this regular check and provide customer satisfaction, you can use social media monitoring and marketing tool. It will sort comments for you and give you quick notifications to take action.

One of the customer satisfaction strategies very few brands practice is building a community or group for their loyal customers. Not only does this generate new leads and satisfy your customers, but it also helps boost sales, and 55% of brands have confirmed it.

You can create these groups on different social media platforms, including LinkedIn, Facebook, and Instagram.

Training Your Employees

For increasing customer satisfaction, it is important to train your employees and polish their etiquette. During a survey, a large majority of 91.1% reported etiquette as an important factor for them.

With the help of regular sessions and training, you can teach your employees how to treat your customers and the right way to communicate with them. Remember, they are a vital key to satisfying your customer and attitude matters a lot.

Ask them to be kind and use positive words with your customers, like thank you and welcome. This will appear as a nice gesture toward your customers and make them feel good when trusting your brand.

Not only is your customer satisfaction strategy to retain these customers but to maintain transparency and create a good reputation in the market – that can be radiated through your customer satisfaction.

Self-Service Support

One of the smart strategies to improve customer service is to let your customers self-help. This means providing a step-by-step guideline or video tutorial on how your product works or what needs to be done before using your product.

This keeps your customer from a cycle of exchanging words with your employees and getting an explanation on how to proceed. Not only this, your customers get a good impression of your brand – understanding that you have done the homework.

In case you haven’t included guidelines with the product, most likely, half of the customers won’t bother to text or email. First, make sure to release a guide, and if it’s getting delayed, you can manage a channel like an email or forms through which your customers can get in touch with you.

The satisfaction of customers is associated with your response to their queries. So, all you have to do is respond to their email and guide them. This will reflect your good image to the customer and retain them for long years to come.

Take Chatbots Into Use

Live chatbots are taking brands and businesses to the next level. So, if you still aren’t using live chatbots on your website, you need to integrate one to improve customer satisfaction.

One reason to have a chatbot is to give your customers a trust level and indication that you are there for them. Available 24/7, this chatbot will answer and engage with your customer.

This way, the scalability of your brand will be easier than ever. Recently a large number of brands have been using the option of live chat.

According to Kayako, 79% of businesses observed that the live chat option had increased customer satisfaction. While this has also helped them gain loyalty from customers and boost sales.

Combining the live chat option with video streaming can also prove beneficial. It will also increase the trust level of your customers.

Stand Out in the Crowd

Of all the strategies to improve customer service, standing out in the crowd with a unique idea or gesture will help you achieve an exclusive identity in the market. This will magnetize new customers and make loyal customers realize that you care for them.

Keep in mind that going the extra mile doesn’t mean spending a large number of bucks. Instead, you can do simple things like adding a thank you note.

This note will make more sense to them with a hint of personalization. For example, mentioning the name of the customer. If not a note, you can provide a little extra to your customers – like a free trial for 30 days.

One good way is to send them emails weekly or monthly just to engage with them. It will reflect that you aren’t in the market to sell to them, but they actually matter to you and your brand.

To increase customer satisfaction and word of mouth ultimately, you can also take responsibility for the faults – even if it wasn’t yours. Take small steps, and your customers will become loyal to your brand, driving recurrent sales.

Conclusion

Your brand’s success is directly proportional to its customers. So, improving customer satisfaction should be your primary objective.

Today we discussed 7 strategies to improve customer satisfaction. To do so, you should analyze your customer’s reviews and reply to them – especially negative ones.

Being responsive, integrating a live chatbot, and training your employees can also be helpful. However, you should go the extra mile to serve your customers to stand out in the market.

Apply these strategies to improve customer satisfaction and experience and make them loyal.

Also Read: How to find the most suitable Digital Marketing Agency?

Have Query? Talk to Us

Why Your Web App Needs A Performance Monitoring Tool?

Posted on May 15, 2023June 12, 2023

Blog / Why Your Web App Needs A Performance Monitoring Tool?

Did you know 55% of companies perform user experience tests once in a while? Turns out, they are well aware that customer satisfaction is the core of the success of their brand or business.

However, making the customer satisfied with your web page isn’t as easy as you might consider it – especially when it comes down to managing ping tests or server-level data.

Based on application development frameworks, modern web pages have a complex structure. So, it becomes challenging to monitor the technical and perceived performance of your web page.

That’s where an application performance monitoring tool becomes a lifesaver. Today, we are about to discuss the importance of a performance monitoring tool.

Additionally, we have listed the top 5 tools for monitoring website performance. So you can pick one of them to keep your users highly satisfied and lift your brand reputation in the market.

Let’s jump straight into the reasons you need a web app performance monitoring tool.

6 Reasons Your Web App Needs A Performance Monitoring Tool

Web Page Uptime

Users land on your web page to access it and perform the specified action. App performance monitoring tools make sure that the web app is performing well and is online to avoid negative impressions and retain users’ trust.

Interface Performance Monitoring

Sometimes there are broken links on your web page. On others, its speed is being affected for one reason or another. Detection of these errors and monitoring performance turns out easy with the APM tools.

CPU Utilization

Application performance monitoring tool helps you track the CPU utilization and memory demands and indicates gaps to help optimize it. This would otherwise take a long time and effort.

Detect and Resolve Errors

Performance monitoring tools not only help you measure speed and responsiveness but also enable you to identify errors and exceptions that occur within your web app. By monitoring application logs, server metrics, and error rates, you can quickly detect and diagnose issues, reducing downtime and minimizing the impact on your users.

Downtime Alerts

An important aspect of web application monitoring is precautions against downtime. So, while you may have an eye on every other feature and keep your web page up to date, a little slip on the downtime can be a red flag for your business.

Thanks to the web app performance monitoring tool, this has become easy. The APM tool keeps running the performance analysis, detects it, and alerts before the damage is done. So, you can take a precautionary measure and keep the web app from it.

Centralized Dashboard

One of the biggest advantages of having tools for monitoring web applications at your disposal is the centralized dashboard. It gathers all the application log data and errors and surfaces it on the centralized dashboard.

From there, your developers can simply start retrieving the errors instead of investing a large fraction of time in encountering and gathering them first.

5 Tool for Monitoring Website Performance

Dotcom-Monitor

Coined in 1998, Dotcom-Monitor offers a list of exclusive features to keep your web app optimized and give a smooth journey to your users.

To determine this journey, it tracks the action taken on the web page using EveryStep Web Recorder. It also performs load stress analysis with its LoadView platform.

Additionally, it includes features like transaction monitoring and availability testing and sends you alerts on errors to ensure good uptime.

This performance monitoring tool has an advanced feature and provides details on errors using waterfall charts and video playbacks. So you can easily track the browsing patterns of the user’s landing.

One significant highlight of Dotcom-Monitor is its historical trend analysis. With this the help of this feature, you can predict the future performance of the webpage as well.

Highlights

Provides real-time information
Monitoring network worldwide
Tested over 40 mobile and desktop devices
24/7 exclusive support

Solarwinds

Solarwinds is one of the best web apps and application performance monitoring tools. This tool gives you insights and records on the transactions on your web app.

Making it simple and straightforward for you, it highlights details on errors and recommendations on a dashboard. So you can decide your next action plan to improve the web page’s performance.

Since it monitors multiple applications from multiple locations through the AppOptics platform, you can use it anywhere. In fact, you can generate custom reports on the transaction’s health, the web page loading speed, website uptime, and everything in between.

This app performance monitoring tool detects and fixes performance issues internally and externally. So, your user’s journey is smooth and frictionless.

Highlights

Identify and alert on errors
Live reports on the dashboard
Supports diverse frameworks and languages
Offers a free trial

Site24x7

Although paid, Site24x7 ranks amongst the most reasonable web app performance monitoring tools. It keeps a check and balance on your web page’s transactions, performance, timeouts, and a lot more.

Identifying errors and monitoring and managing Cloud-based applications, it fetches out the root cause of the server issues.

You get support on multiple protocols, including HTTPS, HTTP, TCP etc, with Site24x7. It also offers integration with Zapier and PagerDuty to provide you with prompt notifications and error alerts.

Not only that, but also you can avail its free version and monitor up to 5 websites. It sends 10 SMS and calls per month without having to sign up for its premium version with a credit card.

In fact, it offers a free trial for 30 days so you can better understand if it’s a good option to monitor your web app or site.

Highlights

Reasonable monthly subscription
Performance tracking from over 100+ countries
Agrees to provide full-stack monitoring
Free trial for 30 days

UptimeRobot

UptimeRobot is another great web app performance monitoring tool since it checks the web page’s performance, including uptime, downtime, and transaction reports.

After identifying errors, it gathers all the information and mentions them on the dashboard. So you can quickly get a run-through of the errors you need to take action on.

This open-source tool agrees to monitor 50 different sites on a free account. While it creates the report from 12 countries and stores it for 3 months.

One of its downsides is that it doesn’t provide insight into page speed. However, it’s still a good bargain for the features it has to offer.

Highlights

Straightforward setup process
Free monitoring of 50 websites
Synthetic as well as a real-time user monitoring
SMS and email notifications for errors

GTmetrix

GTmetrix is a renowned web app performance monitoring tool that gives you a comprehensive report on the bugs found that keep your users from a smooth experience.

In the free version, it provides you details on the page speed, fully loaded time, and total page size up front, and Yslow. This report is generated on the basis of 25 global servers so you can better assess and improve your web page’s performance.

It covers all the details on why the speed of your web app is affected and suggests action to fix it. Using a waterfall chart like the Dotcom-Monitor, it indicates how long your user stays on the web app and monitors transactions.

Additionally, you can view this user journey through a video explanation. That gives you a better understanding of your page load and customer interaction with the interface.

Highlights

Blocks ad when you test
Get insights from 25+ servers
Free trial and easy setup
Precise reports

Conclusion

Today, we discussed why your web page needs a performance monitoring tool to highlight one’s significance for your brand or business. Using the APM tools, you can keep your web page available and easily accessible to your customers.

It helps encounter errors, gives a detailed report on them on a centralized dashboard, and alerts before the downtime. All of it saves the time and effort that you would invest in doing it manually.

Standing right on these benefits, we have also shortlisted 5 top web page and app tools, including Dotcom-Monitor, Solarwinds, Site24x7, UptimeRobot, and GTMetrix. Use one of these tools to keep up your web app’s performance.

Also Read: When do companies need Software Testing?

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The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Posted on May 15, 2023May 15, 2023

Blog / The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Were you aware that 88% of consumers prioritize authenticity when choosing a brand to purchase from? This means that it’s the most crucial factor for them.

Your business can establish its authenticity in the eyes of customers by employing effective marketing strategies and building a robust digital presence. To that end, we’re pleased to offer our ultimate guide to marketing strategies.
Today, we will explain the importance of having a marketing strategy, provide guidance on how to create one, and offer five effective ways to enhance your digital presence. By implementing these strategies, your business can achieve greater visibility in the market and build trust with customers.

Let’s dive deeper and explore digital marketing strategies now.

What is Marketing Strategy?

Marketing strategy is the strategy businesses plan to expand their product or service’s reach with the intention of selling. It includes step-by-step planning of how, when, and where to target your content to reach a larger audience.

In marketing strategy, companies plan to position themselves, creatives, marketing tactics, media platforms, and marketing mix. Vision, brand message, demographics, and insights related to the target audience are also incorporated into some companies’ marketing strategies.

Why Do You Need Marketing Strategies?

Marketing strategy gives your company an advantage over your competitors. With reach to a larger audience, there’s a good chance of your business gaining the popularity of customers better than your counterparts.
It helps to communicate with the audience and engage with them through social media, blogs, emails, and newsletters. That said, you recurrently are in their eye, which can make them loyal customers in the end.
Your business needs marketing strategies to gain the trust of your customers by portraying your company image through vision and goals.
Developing fine products and earning through them also turns out easy with marketing strategies.
Resources of your company are put to good use with marketing strategies. You can use a channel to target the market with your brand’s message.

How to Create the Best Marketing Strategy

The success of a marketing strategy is directly proportional to planning a strong one. So, here are the practical and step-by-step guidelines for a marketing strategy that will help you market your product or service smoothly.

1. Understand Your Product

Before you move further with your marketing strategy, make sure you understand your product well. Perform a thorough analysis of the ins and outs of your product or service and its position in the market.

Your product understanding should be analyzed with these pointers in mind:

Demographic Analysis: Understand the type of customers you are focusing on. This is imperative to finding and spotting your target audience to protect your resources and save a fraction of time.
Need of Product: Know why your customer needs your product or service. You need to acknowledge how it will help or make their lives easy. This is important so you can present your product in the right way, hitting the pain point of your targeted customers.
Marketing Platforms: Every platform doesn’t work for every brand and business. You need to analyze the most commonly used online platform of your targeted audience and use the specific one for marketing your product and service.

Once you understand every bit of the product, its need in the market, and the right platform, it’s time to move further on defining your USP.

2. Define Your USP

USP – Unique selling point is what makes your product or service stand out from other brands. Every product brings something with itself, and you should market precisely what the consumer wants.

Observe your product closely to define its USP. For this, you would also need to keep in view the aim of your product and how you want to achieve it.

Adding these things to your marketing strategy will bring a tone and direction to target a better and wide range of consumers in no time. Describe, present, and showcase what you offer that nobody else does.

3. See Where You Stand in the Market

It is essential to know and understand your position in terms of marketing. You must evaluate how many people know about you, where you are lacking, and how you can improve to market your product strategically and easily.

Create strategies focusing more on what is to come and how you can use it to your business’s advantage. Having reports about your marketing reach before and after the digital strategy application will give you a brief idea of the root cause of the success or failure of a specific marketing strategy.

Remember, marketing never stays the same. So, you need to keep evaluating and comparing the data to present your product or service better than before. Stay open to research, follow recent trends, and implement new strategies.

4. Pick Ideal Tools and Platforms for Your Business

There are many tools and platforms available for marketing your product or service digitally. All you need to do is sort out the best ones for you.

The first step is to find what can help your niche. Sorting your tools will assist you in the execution process.

About the platforms, you must identify where your target audience scrolls and spend time the most. It could be Facebook, Instagram, Youtube, Linkedin, Tiktok, Reddit, and any social media platform in between.

5. Create the Brand You Wish

Once you have sorted everything, you will now be able to present your brand and its product or service to a well-versed audience. Create a buyer’s persona, stay consistent with marketing and bring an engagement.

Your digital marketing fails if you do not get relevant interactions and business out of it. Keep up with your audience, follow marketing strategies that are getting attention and shoot your shots.

This is precisely how you will develop a potential digital presence to bring more leads and the trust of your customers in-house.

05 Effective Ways to Improve Your Digital Presence Easily

Launch Your Blog

Blogging is one of the most important ways to market your business online. You can reach your target audience by launching your niche website, doing its SEO, and writing articles to mention everything about your business.

Few marketing strategists believe it isn’t worth investing a fraction of the time in blogging. However, research suggests that 30% of blogs are successful, while 38% of the blogs present are above the benchmark.

For instance, Neil Patel, founder of Crazy Egg and Hello Bar, helps other companies grow. He gives tips and tricks related to marketing, advertising strategies, SEO, email marketing, etc., through blog posts and videos.

Leverage Digital Advertising

You can also build a strong online presence through paid advertising. This will help you drive customers who weren’t able to find your business yet but are searching for your product or service.

These are a few examples of paid advertising to consider:

Google Ads
Pay-per-click
Social media advertising
Bing ads

Google Ads is the most effective way of paid advertising in the examples above. Survey reports suggest that businesses have high Returns on Investment (ROI) through Google Ads. For every $1 spent, businesses reported earning $2, which is a colossal return.

Creating Free Guides to Provide Information

Giving without asking for a lot is the first prerequisite to creating a level of trust and respect between you and your customer. So, one efficient way of marketing your brand and gaining recognition digitally is by offering your content for free.

Content could be in any form, such as a free guide, templates, or an ebook. Create how-tos, tips, tricks, and guides on your niche-specific topic to magnetize customers. It’s the best digital strategy through which you can earn more clicks, trust, and, ultimately, leads.

Design Interesting Contests and Giveaways

Giveaways and contests are one of the finest digital marketing strategies for creating an online presence. You can easily gain thousands of followers and leads by offering a free product or arranging a contest giveaway.

In fact, a study confirmed that giveaways have a conversion rate higher than other types of digital content available. It was found that 34% of giveaways performed very well and were able to generate leads.

Additionally, it is a useful way to introduce a new product by giving free samples and earning reviews from your customer. For instance, a clothing brand can give away a piece from a new collection. While a candy shop can give away a free gift packet having candies of different flavors.

Not only will this help you grow offline but online. People will mention your brand name on various social media platforms and forums, referring your product to others and becoming your brand’s voice.

Arrange a Podcast or Webinar

Include podcasts in your list of marketing strategies. Podcasts connect you to your business’ customers directly. They are listening to you live while feeling a connection, reliability, and relatability.

This, in turn, becomes brand favorability in the end. BBC issued a report that states the customer’s favorability to a brand increases by 24% while they are 57% more likely to consider your product or service by attending your podcasts.

Stats reveal that podcasts are highly favorable for your brand’s recognition and boosting customer retention. The same rule applies to the webinars. Since they are a direct channel to hook your customers, it is a great marketing strategy.

Conclusion

In today’s edit, we discussed what marketing strategies are, how to create them, and effective ways to improve your digital presence.

To create a marketing strategy, you need to follow the step-by-step guideline. That is understanding every ins and out of your product, analyzing its market position, defining the USP, picking the right tools and platform to market and launching it finally.

While there are multiple ways to gain recognition and strengthen your business presence digitally. Blogging, advertising on different channels, distributing free ebooks and guidelines, offering giveaways, and arranging a podcast or webinar are some effective ones.

Follow these ways to create a strong marketing strategy and grow your business presence online.

Also Read: How to find the most suitable Digital Marketing Agency?

Have Query? Talk to Us

How to Ensure IT Project Security While Managing Projects

Posted on May 12, 2023May 16, 2023

Blog / How to Ensure IT Project Security While Managing Projects

Project management entails a significant workload, strict deadlines, long hours, and an abundance of caffeine. It can undoubtedly make or break a company, as project security can impact a business in many ways. This is largely due to the fact that companies depend on their most valuable resource, data, to progress and expand.
According to recent studies, approximately 62% of organizations based in the United States have fallen victim to social engineering and phishing attacks. The impact of these attacks include financial loss, reputation damage, and compromised data security.

How can you ensure the safety of your projects in the face of these vulnerabilities, particularly in light of the ongoing threat of cybercrime? To address this challenge, we present nine key recommendations that every IT project security manager should implement to enhance the security of their project data.

Control User Access Rights

Not everyone should be granted access to your firm’s most confidential project security data. Such data and information should not be easily reachable. In this regard, it’s optimal to restrict user authorization. You can begin by categorizing your project security data based on its own specificity.

Reassess all access permissions with your IT project security or cybersecurity team to determine if unauthorized personnel can gain access to your sensitive data. Once completed, request that they only provide login credentials to individuals with exclusive access to your data

Maintain your critical data in a secure place that is monitored closely—control who has access to the files and track progressions and possible suspects around your database.

Employee Education

This step is often overlooked but is crucial. Your associates must be aware of the cybercrime risks and the various types of cyberattacks and their repercussions.

To ensure your company’s project security, it is essential to inform your collaborators of potential threats and the appropriate security protocols to follow. This includes educating them on what types of behavior to adopt and avoid, such as refraining from opening emails, clicking on links, or downloading attachments from unknown sources, and avoiding password sharing.

It’s great that cybersecurity technologies have been accessible. It would be even better if your firm’s data protection initiatives were current and on everyone’s watchlist.

Make Frequent Data Backups

We’ve all experienced it at least once – after working on a Word file for hours, our computer suddenly shuts down. As a result, we start saving the file after every new sentence.

A similar scenario can occur with the security of your IT project data. Therefore, it is crucial to regularly back up your data on hard drives or in the cloud to facilitate prompt data restoration in case of a cyberattack. Numerous cloud storage solutions are available to assist you in securely storing your data

Consider Making an Uncrackable Password

One of the most important things to secure your data is to encrypt it with a strong password.. A weak password allows hackers to gain access to a system and steal data.

It’s essential to develop smart password-creation, storage, and sharing habits. Establish guidelines to ensure everyone on your team understands how to build powerful and unique passwords.

According to Microsoft, when creating a password, you must avoid employing personal information like your birth date or name, along with a combination of letters or numbers. Try your best to minimize using the same password across multiple sites.

A safe password must consist of at least 8 characters and should include a mix of numbers, symbols, special characters, lowercase and uppercase letters. Lastly, you should try updating the password frequently.

Install Antivirus Software

An antivirus program is another good safety layer worth investing in. To protect your project security data, you must use high-quality antivirus. Antivirus serves as the first line of protection against data threats. It prevents, detects, blocks, and eliminates viruses, adware, worms, trojans, and similar threats.

If you manage a large volume of data, it is critical to install reliable antivirus to ensure complete data security. Your data and your client’s reputation are at serious risk.

Antivirus defends against internal and external cyberattacks. A firewall monitors devices and filters inbound traffic, particularly from the internet, to protect your project security.

Stay Consistent

It can be tedious to ensure that a project’s security is strong. It requires patience and advanced technical skills. And as the technical complexity of the project grows, so does the number of technical protective measures that must be implemented.

The IT project security team knows that a project manager must meet deadlines. They are continuing to work incredibly hard to meet those deadlines already. but we must first ensure that the security is satisfactory for the new project’s risks.

Initiate Communication

This may sound like a cliché, but “communication is key.” The project security experts and the project manager should be in constant communication.

Even if it is just a phone call to see how things are going. And this has to be a two-way thing; it should not be solely the project manager’s job to reach out.

Keep Your Mobile Devices Secure

Smartphones and tablets are the most used devices in our daily lives. The potential benefits are unquestionable but can be easily lost or taken away. Therefore, ensuring the security of the data is critical. You can secure your mobile data in several ways:

Two-factor authentication,
Remote data removal,
Encryption of data,
Frequent password changes.

Look Out for Suspicious Behavior

Hackers are clever and are constantly looking for ways to gain control over your system. Companies frequently discover too late that their data has been compromised.

Keep an eye out for suspicious activities to avoid unpleasant surprises. As a project security manager, monitor your identifiers regularly or delegate this task to one of your team members, and incorporate an implementation plan in case of an attack.

Developers need to update the software frequently to fortify against cyberattacks. They should also eliminate bugs that might allow hackers to access the data.

It is vital to perform official software updates on time. Remember that your business and projects are at risk of cyberattacks without security software.

Conclusion

Data security refers to the measures taken to protect digital and physical information from unauthorized access, misuse, and theft. An effective IT project security manager should proactively implement robust data security measures to ensure comprehensive data protection

Project management may seem like something that only large companies need, but it can be beneficial for any type of business. Even small businesses have projects that require protection and effective management.
If not secured, exposed data can harm a company’s reputation and dependability, resulting in revenue loss, reduced productivity, downtime, and potential losses that can lead to costly lawsuits. Some companies are also forced to face their dreadful fate, i.e., bankruptcy.

Given that we want to avoid any potential data breaches, it is crucial to recognize that data security is a top priority that should be addressed at all costs.

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11 Tips To Tackle Digital Transformation Successfully

Posted on May 12, 2023May 15, 2023

Blog / 11 Tips To Tackle Digital Transformation Successfully

Are you tired of facing the failures of your existing business? Are your competitors overpowering you? Because they possess digital talents that you lack?

Digital Transformation is your solution! Gear up your digital transformation journey with us for successful business growth.

Integrating digital technologies throughout an organization’s operational areas is known as “digital transformation.” It entails switching to virtual technology and automating digital operations in place of manual ones. To adapt to the market’s shifting demands, businesses modify their corporate cultures and rethink their businesses digitally. Building up your business processes and then modifying them for small enterprises just starting is no need. Your company may be forthcoming right away.

One factor to consider while thinking about digital transformation for your business is
how successfully you integrate these amazing, expensive IT systems and technologies into your business. This will determine how well your digital transformation efforts are received. You must modify your company’s Foundation from the ground up if you want to try to impose digital transformation on the leading edge of it.
Once digital technology advanced, people began thinking outside the box for new ways to use business technology rather than just completing the same tasks more quickly. The concept of digital transformation started to take shape at this time. New technologies were increasingly getting accessible through emerging innovations.

Consider yourself in a similar scenario, and be innovative and forward-thinking regarding your enterprises. Analyze how going through digital transformation can improve and increase the effectiveness of each step of the journey.
Here are some incredible pointers that will help you win the digital revolution!

Planning strategically for your business

Concentrate your beginning efforts on tasks that will pay off more quickly. Find the platforms, programs, and services that suit your culture, current work processes, and financial constraints. There is no universally applicable digital transformation strategy. However, it must be a strategy that is unique to your firm and circumstance. Ensure not to adopt any technology that comes your way blindly. Although large corporations might easily spend massive amounts of money on digital changes to test what works, a wiser, more effective path involves selective digitalization.

Team up with the appropriate individuals

It would be best to allocate the right people for particular roles to prepare for your digital transformation. Your supervision is crucial. But you also need to include your technical experts.

Don’t expect your team members to understand their expectations in this position. Give them the training to comprehend information systems. All employees, from software professionals to decision-makers, should be involved in formulating and implementing the digital strategy. The company culture needs to change and advance for digital transformation to happen. Make sure all your staff is on board, pay attention to their feedback, and ensure that all departments contribute to your overall strategy. This phase will assist you in establishing clear responsibilities for staff based on their skill set right away.

Maintain the accuracy of your data

Because you manage a business, you frequently, maybe even daily, review financial and consumer information and insights. The same principle applies to your data; you should regularly review it. The main goal is to ensure you have high-quality data at every process stage. The quality of your data directly affects the insights you use to inform your digital strategy.

Communication Plays A Crucial Role

Digital transformation requires open communication. To reap the rewards of your digital strategy, you need to make sure that it is continuously communicated to every employee. You should also articulate the rationale behind specific procedures and the intended outcome for the individuals involved. To identify the problems and try to fix them as they develop, teams must communicate with one another. Use communication technologies to keep important information available and to facilitate team communication.

By communication, it will be easier to ensure that employees know exactly what you’re doing, the managers in charge of this progression should have clear objectives, and your staff members should be aware of your top priorities. Because everyone will feel the effects, being open and honest with your workforce about progress, results, and prospective implications are crucial.

When everyone participates in celebrating your successes, morale will be at its highest, and overcoming failures will be simpler if everyone is aware of the issue.

Maintaining A Dynamic And Flexible Platform

Because the digital world is strongly evolving, you must continuously adjust and enhance your efforts to convert your business. You must assess your performance, client feedback, and whether your business procedures have improved. These elements will help you determine what aspects of your plan are effective for you and which are problematic. Your digital transformation plan must be agile, flexible, and customer-centric to stay ahead of the competition. You can comprehend and adapt to shifting customer behaviors by reevaluating and revising your plan.

Emphasize the innovations that will support growth

Businesses will be fueled by technology that focuses on data analytics, integrated platforms, machine learning, and artificial intelligence. Since almost everything can be measured thanks to digital transformation, moving forward, every choice should be supported by data and analytics. Keep a watch on where things are going so you don’t slip below the standards.

Backup plan for unforeseen and unfortunate situations

To reduce any business disruptions brought on by a technological outage, it’s crucial to have emergency and disaster recovery strategies in place. Make sure network services, backup components, and system protection are all in place by working with the DX vendor(s) to ensure their systems are all adequately protected. Make sure all systems and data can be backed up and securely saved for use in emergencies if the new technologies are cloud-based.

Encrypt security

Customers’ privacy issues must be taken carefully. Any strategy for digital transformation must include security. Consider hiring some security professionals to evaluate your system, assist you in identifying any vulnerabilities, and assist you in fixing them. Make sure that all data is encrypted. Make use of the most recent encryption technology to secure all data in transit and at rest. The likelihood of any malicious activity exposing any customer data will be significantly reduced as a result. Ensure you plan for routine checks and upgrades because security is a constant worry rather than a project that can be completed.

Cloud Is The Core Of Digital Transformation

The use of cloud infrastructure is a key component of a sound digital transformation plan. Unless there is a compelling need to adopt a different architecture, all new apps and workloads should be developed and hosted on a cloud infrastructure. The most effective IT departments use multi-cloud environments to make use of the advantages afforded by each choice as needed. It ensures every application may be used to its fullest capacity. Organizations can use private, public, or hybrid cloud solutions.

Create techniques for evaluating and monitoring performance

When designing metrics to examine various areas of DX performance and show its worth to the firm, consider factors like prospective investments, the time needed for implementation, cultural implications, operational changes, and customer responses. A formula for failure would be to adopt a sophisticated CRM system without the requisite support activities, such as staff training, system testing, documentation, performance evaluation, data analysis, management support, and emergency response operations.

Get Your Entire Company Involved

You introduced this procedure by telling a tale to every employee. Don’t forget to keep including them in the data management process. They still have access to your information even if they don’t have formal IM roles. Use your IM role holders as your ambassadors by allowing them to share their experiences and thoughts and arrange sessions to discuss their progress and difficulties. Relate their jobs and actions to your broader narrative of digital transformation.

Think about giving every employee in your company some level of accountability for data management and your digital transformation. Include those who hold the IM roles in creating this for your company. Include that IT personnel who are implementing all of your

Conclusion

With the steady influx of new market actors, off-site mobility, and constant connectivity having a significant impact, we dwell in a digital and hyperconnected society undergoing social and technical disruptions in which we rely on strategies to support us in tackling our enterprise problems. However, our blog has revealed precisely how businesses should implement the technology-supported innovations that set successful digital transformations apart from the competition. Hopefully, you have all the tactical ideas through which you can manage your businesses with the help of digital transformations.

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How to share your Google Calendar with others to make scheduling easier

Posted on May 12, 2023May 15, 2023

Blog / How to share your Google Calendar with others to make scheduling easier

It is the modern era of technology, and we know everything works digitally, from calling a friend through an app to scheduling important meetings with your office colleagues. Everything now can be done with the help of your fingertips.

Google Calendar by Gmail is one of the great tools as it provides many functionalities. The Gmail app is the second most widely used email application, while Google Calendar is also the most widely used network. According to statistics, 500 million people worldwide are using Google calendar, which is also available in 41 languages for people of different nationalities.

If you are reading this article, you are probably searching for a way to share your Google Calendar with others. Look no further! We have whatever you want to know; continue reading!

Before knowing how to share Google Calendar, we have to know how to schedule an event on it first.

Steps to create an event on Google Calendar

1. Open Google Calendar using Google Apps.

2. Click on the date and time you want to schedule an event. Or, you can click Create from the top left corner of your screen.

3. Add your preferred details, event title, event location, event time and which Calendar you want it to be a part of.

4. Add or invite guests to your event as you want.

5. After completing the event details, click the Save button.

After completing the above steps, a calendar event will be created on your Google Calendar at the location and time. And the guests you would have added will be notified, and they will be able to access the event.

Now that you have learned how to create an event let’s look at ways to share your Google Calendar.

Ways to share your Google Calendar

You need to be aware of your busy colleagues’ and clients’ schedules when setting up meetings, especially with them. Instantly sharing your Google Calendar with others makes scheduling a time and location much easier. How frequently have you overheard a team member calling a client to inquire about their availability for a subsequent meeting? A shared calendar makes things quick and easy in that situation.

There are multiple ways to share your Google calendar; select what is feasible for you!

Sharing Google Calendar via settings

Open your Google Calendar on your computer or laptop-sharing through a mobile app that is not available.
At the bottom left menu, look for “My Calendars” you can expand or close the list by clicking ^.
Hover your mouse over the Calendar you want to share, then select the three dots on the right.
After that, select “Settings and Sharing.”

There are a few options you can select from, depending on the way you plan to share your Google Calendar with others.

Under “Share with specific people,” you can add contacts one at a time.
If you want and don’t mind sharing it with anyone, you can select “Make available to the public,” and anyone with the link will be able to view your public Calendar. However, in the tab on the right, you can adjust the settings on which details are visible.

Sharing Google Calendar to view in a web browser

A direct HTML link can be sent to the people you want to view your Google Calendar.
Click Settings
On the left side, click your Calendar
In the section where it says “Access Permissions,” click “Get shareable link” and copy the link
Send the link to any contacts you want your Google Calendar to view.

Google Calendar is a great tool, and you can use it in multiple ways. Let us list some ways to use it and make your life easier.

Syncing all your work in one place

Want to sync every Calendar you have with Google Calendar? By doing this, you’ll be able to view your events on a single calendar and get a clear image of how busy you are. If you have both, you may sync your personal and business calendars to view them.

Open your Google Calendar
Click the “Settings menu” gear, then select “Settings.”
Scroll down to “Import and Export”
Export your Calendar
Go to your main Calendar
Click the “Settings menu” gear, then select “Settings” again
Scroll down to “Import and Export”
And import your Calendar

The above-given method will sync all your work in one place and make it easy for you to manage it using one Calendar.

Viewing your Colleague’s Calendars

If you’re working at a large or mid-sized company, you might have several meetings in a day with your colleagues. It is very important to view your colleague’s calendars to schedule the meetings at the right time and know when everyone involved is free to have a meeting. With Google Calendar, viewing your colleague’s Calendar and events for the day is easy.

Open Google Calendar
On the left side menu, type your coworker’s email under Add Calendar.
A request for permission to view your coworker’s Calendar will be sent to their email; once it is accepted, you will be able to view their Calendar and events.

Changing your Google Calendar View

If your Calendar is overflowing with events, switching up the view can help you better understand what’s coming up. A day view could be useful if you have a busy schedule every day so you can concentrate on all of your meetings for the day. However, a monthly view can be more useful if you discover that you only seldom have an event.
You can change your Google Calendar view by:

Open Google Calendar
Besides the settings menu, click the dropdown (Day, Week, Month, etc.)
Then choose the setting you want to view your Calendar.
You can also select whether to show weekends or not.

Setting Privileges

With the help of shared Google calendars, you may use different permission settings to make the most of other people’s time-saving efforts or restrict access to keep full control over events. You can choose how much access you wish to grant to those authorized to view your Calendar. Google provides four levels of access while sharing calendars:

1. Manage changes and sharing

This level of access allows a person to create or delete events on your Calendar and manage the sharing options. You can assign anyone to do your work, like schedule events and share your calendar events with anyone on your behalf.

2. Manage events only

With this accessibility level, you can grant someone permission to handle your events. They can create and schedule meetings for you without access to sharing capabilities.

3. See all event details.

The person you will allow this level of access to will only be able to view your public events. They will not be able to create or schedule any event for you. No events can be deleted, and they can view no personal events.

4. See free or busy (hidden details)

Only the free or busy information is displayed to the viewer with no name or information.

Disable Calendar Sharing Option

This was about sharing your Google Calendar to make scheduling easier, but what if you want to disable the sharing option? What should you do then?

Sharing a Google Calendar is easy likewise, and vice versa is also very easy. You have to follow some simple steps.
Start by clicking the Calendar you want to modify.
If you are using a touch screen, touch and long press the calendar name.
Lastly, select the “Permissions” option. Locate the person whose access you want to change, then select a new configuration type or the discard icon to remove it completely. This will prevent Calendar sharing with that person. You can “Save” alterations or “Cancel” them.

Conclusion

To make your scheduling process more efficient, share your Google Calendar with others. A Google Calendar can be shared easily, and many privacy options are available. All you need is a legitimate Gmail account. You can allow anyone to schedule and create or delete events for you. They can also add the people involved in a meeting or exclude anyone from attending it. Likewise, you can always stop allowing access to the Calendar by disabling the sharing option. You can delete the email of the person you have granted permission to and change the access level for that person under “Permissions.”

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