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Debunking the Myth: Remote Work as a Failed Experiment

Remote work has gained immense traction in recent years, enabling professionals to work from the comfort of their homes or the location of their choice. However, some critics argue that remote work is a failed experiment, including Sam Altman, the CEO of OpenAI.

In this article, we delve into the topic to challenge this notion, backed by a recent survey conducted on LinkedIn. Our survey received an overwhelming response, with 85% of the participants disagreeing with the statement that remote work is a failed experiment.

Let’s explore the reasons behind this resounding support for remote work and debunk the misconceptions.
Embracing a New Paradigm

The COVID-19 pandemic served as a catalyst for the widespread adoption of remote work. Companies around the globe were forced to transition their operations to a remote setup practically overnight. While this sudden shift posed challenges, it also revealed the inherent advantages of remote work.

Work-Life Balance and Productivity

One of the primary reasons remote work garnered such overwhelming support in our survey is the improved work-life balance it offers. Employees appreciate the flexibility to manage their personal responsibilities while fulfilling professional roles. This autonomy leads to increased job satisfaction, reduced stress levels, and ultimately enhances productivity.

Eliminating Commute and Geographic Limitations

Remote work liberates professionals from the constraints of long commutes and geographical limitations. Without the need to be physically present in an office, they can save valuable time and utilize it for more meaningful pursuits. Moreover, remote work opens up opportunities for companies to tap into a global talent pool, accessing diverse skill sets without being confined by location.

Cost Savings and Environmental Impact

Remote work also presents financial advantages for both employees and businesses. Employees can save on commuting expenses, office attire, and meals outside. From a company perspective, remote work reduces overhead costs associated with office spaces, utilities, and maintenance.


Contrary to the assertion that remote work is a failed experiment, our survey highlights the widespread acceptance and appreciation for remote work among professionals.

The flexibility, work-life balance, increased productivity, and global talent access make remote work a viable and successful alternative to traditional office-based work. As we move forward, it is crucial for organizations to embrace remote work, leverage its benefits, and implement strategies to overcome challenges.
Remote work has proven itself not as a failure but rather as a transformative force shaping the future of work.

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How To Choose The Right Patch Management Solution For Your Business?

According to patch management statistics, 95% of cybersecurity attacks target unpatched vulnerabilities. It takes 106 days to fix an unpatched vulnerability. More than two third (68%) attacks exploit vulnerabilities which have a patch available for more than a year while 56% of businesses have experienced a cyberattack due to missing patch.

Almost two thirds (64%) of cybersecurity professionals think that their business is more vulnerable to cybersecurity attacks because of unpatched vulnerability. That’s not all, 82% of successful cybersecurity attacks use known vulnerabilities for which the patch was already available but not installed. All these statistics clearly show the gaps in patch management.

In a world where cyber threats lurk around every corner, protecting your business’s digital infrastructure is no longer an option—it’s an absolute necessity. Enter patch management, the unsung hero that shields your systems from vulnerabilities and exploits. But with an overwhelming array of patch management solutions vying for your attention, finding the perfect fit for your business can feel like navigating a labyrinth. Fear not!

  1. Assess Your Requirements:
  2. Comprehensive Patch Coverage:
  3. Automation and Centralized Control:
  4. Patch Testing and Validation:
  5. Reporting and Compliance:
  6. Integration and Scalability:
  7. Vendor Support and Reputation:

1. Assess Your Requirements:

Whether you want to buy VPS hosting or patch management solution for your business, it’s crucial to consider your specific requirements to ensure you make an informed decision.

Here are some key steps to access your business requirements before purchasing a patch management solution:

  • Know your IT infrastructure: Assess your existing IT infrastructure thoroughly. Consider the types and number of devices, operating systems, applications, and network architecture your business employs. This evaluation will help you identify any specific compatibility requirements and ensure that the patch management solution can effectively support your environment.
  • Consider scalability: Determine the scalability needs of your business. Are you expecting growth in the number of devices or users? If so, you’ll need a patch management solution that can handle your future expansion without major disruptions. Ensure the solution can accommodate your evolving needs over time.
  • Assess patch coverage: Evaluate the scope and coverage provided by the patch management solution. Look for solutions that cover critical vulnerabilities and offer comprehensive patching capabilities across your entire IT landscape.
  • Understand automation capabilities: Automation plays a crucial role in efficient patch management. Assess the level of automation offered by the solution you are considering. Look for features such as automatic patch detection, deployment, and scheduling.
  • Analyze reporting and monitoring capabilities: Reporting and monitoring are essential for tracking patch compliance and identifying potential issues. Evaluate the reporting capabilities of the solution, including customizable reports, real-time dashboards, and alerting mechanisms. Ensure the solution provides comprehensive visibility into the patching process.
  • Cost considerations: Understand the pricing structure of the patch management solution. Just like you do with a best cheap dedicated server, consider the total cost of ownership, including licensing fees, maintenance costs, and potential implementation expenses. Compare different vendors to find the best value for your specific requirements.
  • Trial and test: Whenever possible, request a trial or a proof-of-concept period to assess the patch management solution firsthand.

2. Comprehensive Patch Coverage:

An effective patch management solution should support a wide range of operating systems, applications, and third-party software commonly used in your organization. Ensure that the solution covers both security patches and software updates. This comprehensive coverage is crucial to address vulnerabilities and keep your systems secure, while also maintaining system stability and performance.

3. Automation and Centralized Control:

Efficiency is key when it comes to managing patches across a large number of endpoints. Look for a solution that offers automation capabilities to streamline the patching process. Automation features may include automatic vulnerability scanning, patch deployment, and scheduling options. Centralized control allows you to manage and monitor patches from a single console, regardless of the number of endpoints or their geographical distribution. This centralized approach saves time and ensures consistency in patch management practices.

4. Patch Testing and Validation:

While it’s essential to apply patches promptly, it’s equally crucial to avoid introducing new vulnerabilities or system instabilities caused by incompatible or faulty patches. A robust patch management solution should include a testing and validation mechanism. This allows you to assess patches’ compatibility with your systems before deployment. The testing phase helps identify any potential conflicts or issues that may arise, enabling you to mitigate risks and minimize disruptions to critical business processes.

5. Reporting and Compliance:

To maintain compliance with regulatory requirements and demonstrate due diligence, it’s important to have efficient tracking and reporting of patching activities. Look for a patch management solution that offers comprehensive reporting capabilities. These may include patch status reports, deployment success rates, vulnerability metrics, and historical data. The solution should provide audit-ready reports for internal assessments and external compliance audits, simplifying the compliance process and helping you stay on top of your security posture.

6. Integration and Scalability:

Consider your organization’s existing IT infrastructure including cheap dedicated server hosting and ensure that the patch management solution can seamlessly integrate with your current systems. Make sure that patch management tool is compatible with network management tools, security information and event management (SIEM) systems, and endpoint protection solutions. Integration ensures that your patch management solution can work harmoniously with other security and IT management tools, enhancing overall effectiveness.

Additionally, assess the solution’s scalability to accommodate your organization’s future growth and evolving patch management needs.

7. Vendor Support and Reputation:

The reputation and support provided by the vendor are important factors to consider. Assess their responsiveness and the quality of their support services. Determine whether they provide documentation, training materials, and user communities that can assist you in utilizing the solution effectively. Additionally, evaluate the frequency of updates and patches released by the vendor, as this demonstrates their commitment to security and addressing emerging vulnerabilities.

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The Manifest Celebrates VinnCorp as San Francisco and San Jose’s Most Reviewed B2B Partner for 2023

In search of a top-notch design and development partner to help you build the latest technologies? Here at VinnCorp, we’re dedicated to providing world-class solutions to businesses in need. We are a dedicated and dynamic team characterized by our agility, preparedness, and unwavering drive for continuous growth.

With that being said, we’re excited to share with you an exciting milestone that our clients helped make possible. During the esteemed “The Manifest Company Awards,” VinnCorp bagged several distinctions.

According to the platform’s report, our team is among the most reviewed and recommended B2B partners in San Francisco and San Jose, California. We were listed as a leading company for IT services, design, software development, mobile app development, and web development solutions this 2023.

For context, The Manifest is a B2B news resource that publishes information technology, marketing, and business services spaces relevant content. The site annually holds an industry recognition to highlight the top companies that formed excellent relationships with their clients. The leaders celebrated are determined based on the number of testimonials and endorsements they’ve earned throughout the past twelve months.

We attribute this amazing award to our exceptional clients. Our heartfelt gratitude goes out to each and every one of our esteemed partners who placed their unwavering trust in us through the highs and lows. Here’s to more wonderful milestones ahead. We eagerly anticipate conquering new challenges and seizing opportunities together with you all.

Connect with us to build your high-tech teams with VinnCorp, and let us be an integral part of your path to success.

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The Impact of Technological Innovations on Businesses Worldwide

From selling onsite to selling online, businesses have shifted their outlook in a few decades. And these technological innovations are all due to day-to-day advancements.

Today, 4.88 billion people are internet users, and the figure is expected to rise. This depicts technological innovations and the magnet that advanced technology is becoming.

In this article, we’ll discuss the impacts of technological innovations on businesses worldwide. So, you know the business possibilities technology has been providing you for years.

Let’s jump onto the impacts now.

11 Impacts that Technological Innovations Have on Businesses Worldwide

Business Expands

It was a dream before to get in touch with a large community in the world. With technological innovations, it is now a reality.

The online world and internet give you access to tons of businesses to partner with. While the customer pool has also increased.

Take KFC, for instance. First coined in the USA, it has now captured the market from the entire world. The same goes for McDonald’s and other brands.

Nothing but technology is to be credited for this since the gap between the consumer and the brand is now minimized – to a good extent.

Laser Targeting

Before the internet, people used to read daily newspapers. To compel users to buy their products, brands and businesses only have this channel for advertising earlier.

They used to post their ads and market their product and service through the newspaper. Now, technological innovations have leveled up the game.

Besides newspapers – which are rarely read today – businesses are marketing their products through online channels. They are using PPC advertising and social media platforms for this.

The best part of the new technological innovations is that you can laser target your customer. Unlike the newspaper that everyone with different backgrounds reads, you can target your expected customers.

Using age, education, designation, and more information in view, you can directly aim to advertise before your targeted customer. Google Analytics can also be a helpful tool for knowing locations, screen type, and time a user spends on the website for enhanced targeting.

Exclusive Talent

Technological innovations are also a reason you get access to a large talent pool on this date. By browsing the internet, you can easily find the top talent your company is looking for.

Granted that you can do this onsite as well, and the process has been like this for years. However, we must admit that the reach for talent was limited.

Remote hiring through the internet is especially beneficial for small businesses. These businesses do not have enough resources to provide proper facilities or resources.

Ultimately, they can hire online and save a few bucks, which can be invested in other necessary projects or developments later on.

Quick Communication

Two decades back, it was a challenge to communicate with your business partners or consumers in the country or city miles apart.

Technological innovations have bridged this gap and provided us with multiple mediums to stay in touch with each other. You can now text, email, phone call, or video call your remotely hired employees or business partners in a few seconds.

Where email is a sound option for business communication, it is also used for marketing your products and services online. Using the email addresses of your customers or site visitors, you can schedule a newsletter to drop a new offer in their email boxes.

Not only does this help your businesses to increase their revenue but create a sense of community and emotional connectivity in the customers.

Brand Recognition

It’s important for your business to gain brand recognition. This helps you to gain the trust and loyalty of your customers.

Thanks to this, there’s a high chance of increasing your revenue. 46% of customers agreed that they would buy from familiar and trusted brands in a survey report.

Technological innovations or social media platforms are behind the ultimate brand recognitions businesses have today. Social media platforms, including Facebook, Instagram, LinkedIn, and Pinterest, have proved to increase your spread throughout the world.

These platforms allow you to publish a post or create a poll. This, in return, pull your potential customer’s attention, gets you engagements, and makes your businesses worth it – to invest, trust, or buy for customers.

Production Ease

Let’s face it – every country doesn’t have enough resources or technological innovations in manufacturing a product. Previously, this was one of the biggest hindrances in scaling business high and introducing innovative products to your region.

With the help of technological innovations, you can easily produce your goods or acquire unavailable services in your country from the other. All you need to do is find a contractor or employee readily available to take your process and get it ready.

On the one hand, it accelerates your growth while keeping you ahead of the competition on the other. Using technology, you can also ask vendors in other countries to reduce costs this way.

Multiple Channels for Selling

Back in the day, the selling channel was limited. Your customers used to visit your shop or store and buy from it physically.

Modification and technological innovations have increased your selling opportunities. It’s now possible to sell your products or offer services online. That said, you can attract a large number of users and turn them into potential customers.

You can use social media channels, including Facebook, Instagram, or Pinterest, to promote and sell your product. An e-commerce store or website is also a great way to magnetize customers and make them buy your product.

Multiple channels are also beneficial since one platform might not be suitable for every business out there.

Cost Cut

Not directly, but it is to admit that technological innovations have reduced the expenditure of brands and businesses.

If deemed into the previous century, it was challenging to communicate. In fact, the channels available were expensive, which kept businesses from thriving multi-nationally.

Just like that, finding a perfect vendor in a foreign country and transportation of goods was a costly option. You’d need to pay a hefty amount to get your goods shipped.

This is all not only possible but easy with a few clicks of a button – without spending extra. So, the opportunities to grow your business have increased with technological innovations with a decrease in cost.

Online Money Transfers

Bucks are the foremost reasons we launch businesses. And the significance of keeping these bucks safe isn’t unknown.

In that regard, online banks – of course, due to technological innovations – have made it convenient for businesses to keep a large chunk of their money safe.

Not only this, but it has also helped businesses in accounting and payroll. So, you can transfer payments to your employees or vendors in a few seconds.

What’s more, is that you cannot only transfer payment to your local but international clients. No matter how far your employees or the country your supplier lives in are, you can simply clear their payments.


One of the biggest drawbacks of businesses or their specific product is their quality or other complaints – let’s say, delivery days.

Although customers used to face multiple issues, these problems weren’t easy to reach the team. With the advancement and technological innovations, you can hear what your customers have to say about your products or brands.

You can simply leave a form to be filled out by them. Or make an app or website where they can leave feedback on their experience with your product or service.

Readily available social media platforms also help create transparency between you and the brand. While it gives you a sound idea of how the product is performing.

By collecting these forms and feedback, you can finally make the changes required in your products. So, it satisfies your customers, makes them product-addicted and brand loyal, and scales your business high.


Mobile is one of the smartest technological innovations. It has attracted a large audience toward it and made them addicted.

This has shown a positive change for business and made selling and communication more convenient than ever.

To make your business impactful and magnetize more customers, you can simply make an application with a smooth interface. By having your brand’s app on their phone, your business will always be in their eye and head.

Saying it won’t be wrong that your business will go where your customers travel.


Today, we discussed the impacts of technological innovations on businesses worldwide. One of the biggest advantages of evolving technology is business expansion since the internet has spread widely in the world.

Technology has also eased the production of goods and acquiring services, introduced new channels for marketing, cut costs on projects, made your business mobile, and improved your product in the best possible way.

You can also target your customers directly due to technology. While quick communication and money transfers are also what work as favors for businesses.

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How to Improve Creativity: The 5 Stages of the Creative Process

A creative process is behind every new product being innovated and launched in the market. Simply speaking, if you want to rule the industry, standing out with a unique product or service is vital.

This is one of the reasons companies test your creativity when hiring. A survey tells that when CEOs were inquired about the skills they value most in people, most of them answered creativity.

However, everyone isn’t born with an exclusive creativity level, but you can surely cultivate it in yourself. So, today we are about to highlight the 5 stages of creative thinking in detail to help you amplify your creative potential.

Without further ado, let’s begin.

5 Stages of the Creative Process You Should Know About

The creative process model relies on 5 stages. These stages were coined by Graham Wallace, a social psychologist, in the book “The Art of Thoughts.” Most critical thinkers appreciate this process and believe that it bridges you to innovative ideas.


Preparation is the first stage in the creative cycle. In this stage, you reconsider the tips and techniques in use and try to draft a new idea from it.

With preparation, it doesn’t mean producing or creating new products every time. But this stage means allowing your brain to wander and explore horizons.

It totally depends on where and how you want to explore. If you want to be niche specific, you can explore your industry.

However, if you want to look into a big horizon to discover ideas, that’s also a feasible option. Let’s say you are an entrepreneur and want to launch a product in the market to boost your revenue.

There are two approaches to working on your idea. Firstly, you can study the already launched products and innovate them, considering the pain points and feedback of your targeted audience.

The other way to do it is by surveying products and businesses from scratch and brainstorming ideas to make it happen.

Having multiple ideas and jotting them down will also be helpful to get started again – if the first idea doesn’t work out in the stages of creativity ahead.

Sit or surround yourself with a quiet environment for the best results in the preparation stage.


Followed by preparation, incubation is the next stage of the creative process. Now, you might have sound ideas at your disposal, but they need a small leap for further process.

Once you have gathered them all, leave them for a day, week, or month since this stage might take longer than the other. Meanwhile, work on another project or wrap up the work pending on your end.

Continuous working on the ideas might not take you to the next step of illumination but fleshing it out for a while will surely.

When you brainstorm, note down the ideas, and leave them for some time, your subconscious mind starts processing them to etch a better and more practical version.

As we mentioned earlier if you have jotted down the pain points of your customers to launch a product, give it a break before critically thinking it over.


Illumination in the creative process steps is also called the insight stage. This is the “aha’ and “Eureka” stage we’ve always been hearing about.

As one of the most important stages of the creative process, here’s when the idea bulb clicks right inside your head and navigates you to carry out the action further.

Your brain – to whom you have fed with the initial ideas – provides you with processed thoughts.

Take note that this stage can occur anytime, and the idea can pop up anytime, anywhere. 72% of people state that their ideas spark during showers. While some refer that they get the hunch during breakfast or on vacation.

For entrepreneurs intending to launch a product, as we spoke about above, creative thinkers usually get an idea clicked in a seminar. However, there’s no fixed rule, and it’s different for everybody.


As the name implies, evaluation is the stage of analysis of the ideas your brain has processed till now. Here you need to analyze yourself and the finalized idea to make sure it works in the long run.

Self-criticism and reflection are the general traits you’d need to reach a conclusion. With the help of self-critic, you can assess your idea and put yourself in the show of your audience to know if it’s really helpful.

For an awesome idea, ask yourself a couple of questions, including “how this product or service can be valuable for the targeted audience?”

However, if you aren’t confident enough or believe self-criticism isn’t helping you, discuss it with one or a couple of friends to figure out the practicality of your idea.

The best here would be to approach a friend expert in the specific niche. Otherwise, you might not get an expert suggestion, and the idea can go in vain.

When launching a product (as in the instance above), you can take a survey through your targeted audience. Know if your product aligns with their expectations and if they are willing to use it.

Consider the feedback your audiences provide. And move back to the initial stage of preparation and start the creative process again if the feedback isn’t satisfactory.


Verification is the last stage in the process of creativity. Now, your ideas are tested and validated, so it’s time to act and bring them into existence.

Be it a service or event, make your product or solution a reality. So your audience can use it and make the most out of it.

As discussed above, if you are planning to launch a product and your audience is satisfied with its performance and integrated features, you can now launch it.

Making it happen, however, might take some time. That will require sitting long hours on your chair, working more than eight hours a day, or staying on the ground with your team.


Today, we discussed these five stages of the creative process to elevate your business with unique products. Initiation of this creative process is from the preparation stage.

Next is to set aside this idea for some time so your subconscious mind can process it on its own. After a while, your brain pops with an idea on a random day or moment – which is commonly called a bulb click.

This idea is then further processed, and you need to self-criticize it. Lastly, you execute the idea or move back to the initial stage – if your idea needs to be revamped or replaced.

Also Read: How to find the most suitable Digital Marketing Agency?

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How To Choose The Right Mobile App Development Platform For Business

Mobile applications reserve a large fraction of your time on this date. It’s been reported that mobile users in the US spend 4.09 hours on apps every day.

Having a mobile application is one of the best ways to grow your business; that’s why we believe. However, finding the right mobile app development platform can be challenging.

Fortunately, not for you since you have landed in the right place. Today we will discuss the factors to keep in mind when picking a mobile app development platform. So, you can save your time and bucks and invest in the right platform.

Let’s begin with these factors.

7 Tips to Choose The Right Mobile App Development Platform For Business

Targeted Audience

The first thing you need to take care of for a mobile app development platform is your targeted audience – a geographically targeted audience. Before you proceed with picking a platform, consider where or in which country your visitors will use the app from.

The usage of mobile type varies from one country to another. In countries like Europe, people are more likely to use Android. While 47.8% of people in the US prefer using iOS.

That said, developing a Native mobile application can be beneficial in this scenario. So, research the facts and analyze the data before you pick an app development platform for your business.


Every mobile application has different features according to the business type and convenience of users. For instance, a healthcare application rings a notification when it’s time for medicines.

Similarly, a travel app has primary features of booking hotels, restaurants, and maps. To develop an exclusive app for your business, keep in mind your business type and the mobile app specifications your users will need.

Once you analyze the main features your app needs to have, you can pick the right platform. For enhanced responsiveness and loading speed, the Native platforms are the best option. In contrast, you can utilize Hybrid and Cross-platform for a general app with common features.

User Interface

It’s your users or particularly business customers, you are developing a mobile application. So, it’s vital to have an application that meets and exceeds their expectations.

However, you need the right mobile app development platform to meet their expectations. iOS users prioritize smooth navigation and delicate features since they are used to exclusive and modified designs.

While Android users keep their expectations low – in terms of design. In fact, they are more interested in free applications rather than premium ones that demand a monthly subscription fee.

Pick a mobile app development platform after analyzing the mobile majority of your business customers have to provide them with an interface aligning their usage.

Built Time

Development of every mobile application takes different times. Compared to Native, Hybrid and Cross-platform applications consume less time for development.

Keep in mind the fraction of time you have for mobile app development when choosing a platform. Make sure to discuss it with the developer. This will tell if the developer and the development process can meet the deadline.

In other words, you’d know if the type of mobile app development can be developed on the decided deadline.


Mobile applications – especially ones are having a cloud system – store the data of users. This means you need a secure mobile app to protect the information and prevent hacking.

Secure information also builds the trust of your users while keeping your business growing exponentially. One way or another, the security of your mobile application is directly proportional to the development platform you use.

With Hybrid and Cross-platform development, the security of the application isn’t tight. While Native mobile application development platform promises tight security, keeping your data safe and secured.

So, make sure to choose a development platform considering the type of application and goals with it.


With the passage of time, technology has evolved, and so have the needs of the users in the tech world. The same goes for mobile applications.

After a certain period of time, your users will always demand new features to be integrated into the application. Several factors can be the reason for this.

To satisfy your app users or business customers, go for a mobile application development platform that agrees to integrate new features. Precisely, one that has a futuristic approach.


One last thing to complete your app development roadmap is the budget. Decide a budget you want your business application to be developed in.

Here you will also need to consider and compare the features you want to be integrated into the application. Choose a mobile app development platform that ticks both boxes for you.

Granted that Native mobile applications have an exclusive interface, are responsive, and load quickly, these mobile applications are expensive. However, if you have planned to run the business for long years to come, Native mobile applications are a smart choice.

On the contrary, Hybrid and Cross-platform application development are cost-effective and address a large audience. However, it keeps you from as smooth performance Native apps promise.

3 Top App Development Platforms For Business


Flutter is one of the top Native app development toolkits. It offers customized widgets and cuts the built time so you can launch an application in a short time. Using Flutter, you can minimize the cost of mobile application development and create a visually appealing and responsive application for Android and iOS.

5 Popular Mobile Applications Built Using Flutter

  • Google Ads
  • eBay Motors
  • iRobot
  • Alibaba
  • Rive


  • Allow instant changes to bugs
  • Develops a smooth application
  • Fast and efficient development
  • Reduce testing time


  • Weighty applications
  • Browsers don’t support apps

React Native

React Native is a popular JavaScript library that helps create Native mobile applications. Using a single codebase, it allows you to develop applications for diverse platforms. You can save almost 50% of the built time using React Native. While the interfaces developed with it are fast, responsive, and neat.

5 Popular Mobile Applications Built Using React Native

  • Facebook
  • Walmart
  • Instagram
  • Tesla
  • Skype


  • A large community of developers to discuss issues
  • Less development time
  • Easy listing on Playstore and AppStore
  • Reusable code and recycled components


  • Inefficient for complex interfaces
  • Lack of some custom modules


Ionic is a Hybrid app development technology that helps build interactive and user-friendly mobile applications. It agrees to create an app that aligns with your business’s needs without spending a large chunk of development and market time.

5 Popular Mobile Applications Built Using Ionic

  • Netflix
  • Amazon Prime Video
  • Hulu
  • iTunes
  • HBO


  • Faster development pace and market time
  • Tons of UI components are available
  • Builds Android and iOS
  • Allow development in the browser


  • Random crash of the builds
  • Making amendments is challenging


When choosing the mobile app development platform, pay attention to your targeted audience first. Next, compare the features you want in a mobile application with the allowance of a platform you are about to pick.

You should also consider the built time, user interface, and security one platform promises to build the trust of your business customers. A platform offering modification with the passage of time will permit you to keep up with your user’s anticipation.

Lastly, keep in mind your budget since Native app development is a little more expensive than Hybrid and mobile app Cross-platform development.

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How to Build Successful Software Development Teams

An efficient team is the backbone of a business’s success. 75% of employees highlighted teamwork and collaboration as important.

However, filtering the best candidate and exporting them to your team might seem easy, but it isn’t. It needs days – sometimes months – of screening and interviews, and you still might not get the ideal candidate.

No matter how challenging the process is, we have cracked the code and are here with tips on how to build successful software development teams.

So, you can have a developer team that makes the projects error-free and catalyze the innovation process. Let’s take a look at them.

How to Build Successful Software Development Teams

Hire by Yourself

Hire all by yourself – especially if your business is in the initial stages. It will help you fetch and hire the exclusive talent with the traits you are in search of.

However, before starting the hunt, clear your head on the qualities and roles you want an employee for. We’d suggest you check the following factors in the candidates:

  • Critical Thinking: They should think out of the box and bring exclusive ideas to the table.
  • Previous Projects: Ask the candidate if they have experience with the same or similar projects lately. If yes, take a look at it to analyze the performance.
  • Responsible: Look if they are committed to the projects and are eager to see your company grow.

One pro tip is to build a software development team remotely. This will help you to reduce the resource cost and give access to a larger talent pool for efficient results.

Export Experienced Members

To build successful software development teams, it is imperative to export experienced members. You should select candidates with years of experience in the tech stack.

This will help you accelerate the growth of your business and move in the right direction. Magnetizing the experienced and highly skilled candidates to your software engineering teams will take some effort, though.

For instance, you’d need to write a compelling headline showcasing your business’s vision. An approach like this will pull the attention of the professionals and insist they apply.

In case you have limited resources and cannot afford an experienced developer team, hire passionate candidates and make them collaborate under the supervision of an expert.

Check the Soft Skills of a Member

Building a software development team takes more than deeming the candidate’s previous experience. It needs excellent collaboration and empathy towards the other teammates.

Analyze a candidate’s soft skills to build robust software developer teams. One should pay attention to detail, manage time efficiently, and solve problems like it never existed.

A team with these characteristic traits always nails and scale the company. In a few cases, if your employee is excellent at technical skills, you can develop soft skills in them.

Create a session for learning and bind the team together. Give them a specific task with a deadline and set the goal. This will get them on the same page and insist on working together to accomplish a common goal.

Create Healthy Environment

Managing software teams is as important as hiring an exclusive talent pool. To do so, you should provide them with a healthy atmosphere to work in.

Keep the employees from burnout. Give them a positive environment to learn and thrive. Appreciate them for their great performance or the role they played in the success of a project.

Remember, the positivity in the environment is directly proportional to your team’s physical and mental health. And keeping your employees healthy tops the list to retain them.

Providing your employees with the right tools and resources is also a part of keeping them working easily and positively. So, make sure to keep your employees fulfilled.

Manage Strong Communication

Effective communication helps you in managing software development teams like nothing else. Your employees feel connected to you in the workplace with the increased level of productivity, and 71% of employees agreed to it.

Not only this, but it also helps in employee engagement. That said, your employees will be less likely to leave the organization and form an excellent team that works, thrive, and celebrate success together.

Try to be as lenient with your team as you can. Sit with them to apprehend the ideas they have. Some of the questions you can ask them to initiate conversation and fill yourself in the work details are:

  • What projects are they working on?
  • What is the progress of the project?
  • How do they think the speed or efficiency of the project can be improved?

You can also inquire your employees on what improvements they believe can be made – in terms of technical resources or the workplace environment. This will also give you insights into what your software development teams are up to.

Check and Balance Projects

A survey was carried out on 1000 employees in the US last year. It reflects that 89% of employees have been through burnout.

Out of them, 70% of employees reported leaving the job due to burnout. That means checking and balancing on projects is vital to retain your software developer teams.

Distribute work evenly to your entire team. Take one project at a time – especially if it’s time-consuming and takes good effort.

Keep a close check if everyone’s working at their full capacity. Pushing them beyond one might not get you effective results.

Allow Making Mistakes

Take a different approach to development team management than other businesses – making mistakes. While mistakes were considered a downfall for the company years back, now they are given much value.

Mistakes help your software development teams grow. In a poll question to give a suggestion to small businesses when starting, results state that 39% of small businesses voted not to be afraid of making mistakes.

Take mistakes as a part of the learning process, development, and innovation your business and the tech world need. So, allow your employees to be comfortable when making mistakes.

This will not only restore their confidence while working on a project but allow them to explore for growth. Remember, just like you own your team, own their mistakes.

However, you shouldn’t make it a routine practice but ask your employees to learn from their mistakes and try to avoid repeating them. So, they develop this exclusive practice of growth.

Team Discussions

Initiate the culture of meetings and discussions with your software developer team. Mention to them that they will have to spare a chunk of time and discuss their weekly tasks with you.

Weekly discussions or meetings help you exchange thoughts with your team and bring you on the same page with them. It also creates a strong connection and allows them to propose new ideas for the upcoming project.

You should give your team individual performance reports, highlight the areas of improvement, and share your thoughts on the improvement of a specific project. But this doesn’t mean giving them a firm order. Instead, discussions where all of you can engage and bring creative ideas for scaling the business.

To develop the interest of your software development teams in meetings and keep them active throughout, try to take a fun approach. For instance, creating a space with snacks and comfy chairs or setting an outdoor meeting.

Continuous Improvements

Improvements are the core for building and managing a software development team and scaling your business. You should pay attention to detail and:

  • Encourage Questions: Give your team leniency to vocalize their thoughts. Allow them to ask questions to get a clear direction and sync with your vision.
  • Allow Them to be Creative: Insist them to keep their projects aside for a few minutes every week and be creative with their thoughts.
  • Provide Feedback: Communicate their feedback so they can work on themselves – ultimately being a strong player for your software development team.

Besides these, you should also connect with your team at a personal level. This will help you better get an idea of their perception and pump them to perform better.


Building a software development team is imperative since the smart addition to the team help attain your business’s growth.

To do so, you should take a step ahead and hire a few senior resources by yourself. During the hiring process, check on the candidate’s soft skills and experience.

Besides that, creating a healthy environment, managing strong communication, checking and balancing projects, allowing mistakes, and continuous improvement also help form successful software development teams.

Does it appear to be a hassle to you? Get in touch with VinnCorp to hire a software development team. We have expert and highly skilled experts and promise to set them up as quickly as 24 hours.

Also Read: When do companies need Software Testing?

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7 Strategies on How to Improve Customer Satisfaction in SaaS Paradigm

The United States has the largest share of SaaS companies in the world. 15,000 SaaS companies out of 24,469 are located in the US, making 61.3% of the total share.

This shows the competition the market has and the need to improve customer satisfaction. Your customers decide the viability of your brand by buying them and giving your product a thumbs up before their acquaintances.

However, it has been surveyed that 61% of customers switch their brand to the competitor brand after a bad service experience. To keep this threat low on your brand, we are here to discuss 7 strategies on how to improve customer satisfaction in the SaaS paradigm.

So, let’s get started.

7 Exclusive Strategies to Improve Customer Satisfaction in SaaS Paradigm

Analysis of Customer Experience

One of the reasons customers aren’t satisfied with your brand is a usual slip in the analysis of their experience. While it may appear sound, deep down, your customers might not be satisfied enough with your product – or, specifically, brand.

To ensure customer satisfaction, the first thing you need to do is perform an analysis of their experience. This experience evaluation should involve service quality to responsiveness since small details play a part in satisfying your customer.

As one of the important strategies to increase customer satisfaction, you should maintain a channel to gather the experience and thought customers hold for your brand.

You can create forms and ask your customers to fill them in. Email this form or publish it on your site, making it easily accessible. A follow-up email after their form is submitted is a good way to let them know they are heard – and valued.

With the help of this analysis, you can study the common issue a large audience has, address it and score better. This will also give you insights into what your customers think of you and give you the confidence to perform better.

96% of customers state that customer service is the key to their loyalty to a brand. That said, the success of your brand is directly proportional to the customer satisfaction level you have.

Be Responsive

Think of it like your customer. Would you like to wait for long days, in fact, hours, to get a response from a brand you have shopped from? Probably not.

Just like that, your customer expects to hear back from you – ASAP. They want to be heard and get quick answers to their queries. This responsiveness makes them feel special and personalized.

Be it a query or complaint, your customers should be very well addressed. In this scenario, you can improve customer satisfaction by auto-responding to emails and forms they submit.

One of the smooth ways to increase customer satisfaction is to route customers’ calls quickly to a specific department their concern is with. Remember, the quicker your response is, the fewer the chances of their getting upset.

However, if you cannot provide instant responses to your customers, integrating an AI-powered customer support tool can be a lifesaver. Initially, a chatbot can reply while transferring a major concern to an attendant later on.

Respond to Negative Feedback

Let’s face it – no matter how hard you try, you cannot satisfy every customer in the market since one size doesn’t fit all. This is sometimes one of the primary reasons your customers leave a negative review or feedback.

However, you can switch their feedback from negative to positive by responding to the negative feedback and satisfying them. Hear what problem they have, propose a possible solution, and get the hang of it.

Responding late to negative feedback or short video can be troublesome and a serious threat to your brand. That’s why it’s better to have a check and balance on what your customers are up to.

To keep this regular check and provide customer satisfaction, you can use social media monitoring and marketing tool. It will sort comments for you and give you quick notifications to take action.

One of the customer satisfaction strategies very few brands practice is building a community or group for their loyal customers. Not only does this generate new leads and satisfy your customers, but it also helps boost sales, and 55% of brands have confirmed it.

You can create these groups on different social media platforms, including LinkedIn, Facebook, and Instagram.

Training Your Employees

For increasing customer satisfaction, it is important to train your employees and polish their etiquette. During a survey, a large majority of 91.1% reported etiquette as an important factor for them.

With the help of regular sessions and training, you can teach your employees how to treat your customers and the right way to communicate with them. Remember, they are a vital key to satisfying your customer and attitude matters a lot.

Ask them to be kind and use positive words with your customers, like thank you and welcome. This will appear as a nice gesture toward your customers and make them feel good when trusting your brand.

Not only is your customer satisfaction strategy to retain these customers but to maintain transparency and create a good reputation in the market – that can be radiated through your customer satisfaction.

Self-Service Support

One of the smart strategies to improve customer service is to let your customers self-help. This means providing a step-by-step guideline or video tutorial on how your product works or what needs to be done before using your product.

This keeps your customer from a cycle of exchanging words with your employees and getting an explanation on how to proceed. Not only this, your customers get a good impression of your brand – understanding that you have done the homework.

In case you haven’t included guidelines with the product, most likely, half of the customers won’t bother to text or email. First, make sure to release a guide, and if it’s getting delayed, you can manage a channel like an email or forms through which your customers can get in touch with you.

The satisfaction of customers is associated with your response to their queries. So, all you have to do is respond to their email and guide them. This will reflect your good image to the customer and retain them for long years to come.

Take Chatbots Into Use

Live chatbots are taking brands and businesses to the next level. So, if you still aren’t using live chatbots on your website, you need to integrate one to improve customer satisfaction.

One reason to have a chatbot is to give your customers a trust level and indication that you are there for them. Available 24/7, this chatbot will answer and engage with your customer.

This way, the scalability of your brand will be easier than ever. Recently a large number of brands have been using the option of live chat.

According to Kayako, 79% of businesses observed that the live chat option had increased customer satisfaction. While this has also helped them gain loyalty from customers and boost sales.

Combining the live chat option with video streaming can also prove beneficial. It will also increase the trust level of your customers.

Stand Out in the Crowd

Of all the strategies to improve customer service, standing out in the crowd with a unique idea or gesture will help you achieve an exclusive identity in the market. This will magnetize new customers and make loyal customers realize that you care for them.

Keep in mind that going the extra mile doesn’t mean spending a large number of bucks. Instead, you can do simple things like adding a thank you note.

This note will make more sense to them with a hint of personalization. For example, mentioning the name of the customer. If not a note, you can provide a little extra to your customers – like a free trial for 30 days.

One good way is to send them emails weekly or monthly just to engage with them. It will reflect that you aren’t in the market to sell to them, but they actually matter to you and your brand.

To increase customer satisfaction and word of mouth ultimately, you can also take responsibility for the faults – even if it wasn’t yours. Take small steps, and your customers will become loyal to your brand, driving recurrent sales.


Your brand’s success is directly proportional to its customers. So, improving customer satisfaction should be your primary objective.

Today we discussed 7 strategies to improve customer satisfaction. To do so, you should analyze your customer’s reviews and reply to them – especially negative ones.

Being responsive, integrating a live chatbot, and training your employees can also be helpful. However, you should go the extra mile to serve your customers to stand out in the market.

Apply these strategies to improve customer satisfaction and experience and make them loyal.

Also Read: How to find the most suitable Digital Marketing Agency?

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Why Your Web App Needs A Performance Monitoring Tool?

Did you know 55% of companies perform user experience tests once in a while? Turns out, they are well aware that customer satisfaction is the core of the success of their brand or business.

However, making the customer satisfied with your web page isn’t as easy as you might consider it – especially when it comes down to managing ping tests or server-level data.

Based on application development frameworks, modern web pages have a complex structure. So, it becomes challenging to monitor the technical and perceived performance of your web page.

That’s where an application performance monitoring tool becomes a lifesaver. Today, we are about to discuss the importance of a performance monitoring tool.

Additionally, we have listed the top 5 tools for monitoring website performance. So you can pick one of them to keep your users highly satisfied and lift your brand reputation in the market.

Let’s jump straight into the reasons you need a web app performance monitoring tool.

6 Reasons Your Web App Needs A Performance Monitoring Tool

Web Page Uptime

Users land on your web page to access it and perform the specified action. App performance monitoring tools make sure that the web app is performing well and is online to avoid negative impressions and retain users’ trust.

Interface Performance Monitoring

Sometimes there are broken links on your web page. On others, its speed is being affected for one reason or another. Detection of these errors and monitoring performance turns out easy with the APM tools.

CPU Utilization

Application performance monitoring tool helps you track the CPU utilization and memory demands and indicates gaps to help optimize it. This would otherwise take a long time and effort.

Encounter Errors

Besides CPU utilization and low speed, there’s more that affects the performance of your web app. For example, the performance of the database. Due to this, monitoring web application becomes nerve-cracking. However, with a monitoring tool, technical errors are errors easily encountered.

Downtime Alerts

An important aspect of web application monitoring is precautions against downtime. So, while you may have an eye on every other feature and keep your web page up to date, a little slip on the downtime can be a red flag for your business.

Thanks to the web app performance monitoring tool, this has become easy. The APM tool keeps running the performance analysis, detects it, and alerts before the damage is done. So, you can take a precautionary measure and keep the web app from it.

Centralized Dashboard

One of the biggest advantages of having tools for monitoring web applications at your disposal is the centralized dashboard. It gathers all the application log data and errors and surfaces it on the centralized dashboard.

From there, your developers can simply start retrieving the errors instead of investing a large fraction of time in encountering and gathering them first.

5 Tool for Monitoring Website Performance


Coined in 1998, Dotcom-Monitor offers a list of exclusive features to keep your web app optimized and give a smooth journey to your users.

To determine this journey, it tracks the action taken on the web page using EveryStep Web Recorder. It also performs load stress analysis with its LoadView platform.

Additionally, it includes features like transaction monitoring and availability testing and sends you alerts on errors to ensure good uptime.

This performance monitoring tool has an advanced feature and provides details on errors using waterfall charts and video playbacks. So you can easily track the browsing patterns of the user’s landing.

One significant highlight of Dotcom-Monitor is its historical trend analysis. With this the help of this feature, you can predict the future performance of the webpage as well.


  • Provides real-time information
  • Monitoring network worldwide
  • Tested over 40 mobile and desktop devices
  • 24/7 exclusive support


Solarwinds is one of the best web apps and application performance monitoring tools. This tool gives you insights and records on the transactions on your web app.

Making it simple and straightforward for you, it highlights details on errors and recommendations on a dashboard. So you can decide your next action plan to improve the web page’s performance.

Since it monitors multiple applications from multiple locations through the AppOptics platform, you can use it anywhere. In fact, you can generate custom reports on the transaction’s health, the web page loading speed, website uptime, and everything in between.

This app performance monitoring tool detects and fixes performance issues internally and externally. So, your user’s journey is smooth and frictionless.


  • Identify and alert on errors
  • Live reports on the dashboard
  • Supports diverse frameworks and languages
  • Offers a free trial


Although paid, Site24x7 ranks amongst the most reasonable web app performance monitoring tools. It keeps a check and balance on your web page’s transactions, performance, timeouts, and a lot more.

Identifying errors and monitoring and managing Cloud-based applications, it fetches out the root cause of the server issues.

You get support on multiple protocols, including HTTPS, HTTP, TCP etc, with Site24x7. It also offers integration with Zapier and PagerDuty to provide you with prompt notifications and error alerts.

Not only that, but also you can avail its free version and monitor up to 5 websites. It sends 10 SMS and calls per month without having to sign up for its premium version with a credit card.

In fact, it offers a free trial for 30 days so you can better understand if it’s a good option to monitor your web app or site.


  • Reasonable monthly subscription
  • Performance tracking from over 100+ countries
  • Agrees to provide full-stack monitoring
  • Free trial for 30 days


UptimeRobot is another great web app performance monitoring tool since it checks the web page’s performance, including uptime, downtime, and transaction reports.

After identifying errors, it gathers all the information and mentions them on the dashboard. So you can quickly get a run-through of the errors you need to take action on.

This open-source tool agrees to monitor 50 different sites on a free account. While it creates the report from 12 countries and stores it for 3 months.

One of its downsides is that it doesn’t provide insight into page speed. However, it’s still a good bargain for the features it has to offer.


  • Straightforward setup process
  • Free monitoring of 50 websites
  • Synthetic as well as a real-time user monitoring
  • SMS and email notifications for errors


GTmetrix is a renowned web app performance monitoring tool that gives you a comprehensive report on the bugs found that keep your users from a smooth experience.

In the free version, it provides you details on the page speed, fully loaded time, and total page size up front, and Yslow. This report is generated on the basis of 25 global servers so you can better assess and improve your web page’s performance.

It covers all the details on why the speed of your web app is affected and suggests action to fix it. Using a waterfall chart like the Dotcom-Monitor, it indicates how long your user stays on the web app and monitors transactions.

Additionally, you can view this user journey through a video explanation. That gives you a better understanding of your page load and customer interaction with the interface.


  • Blocks ad when you test
  • Get insights from 25+ servers
  • Free trial and easy setup
  • Precise reports


Today, we discussed why your web page needs a performance monitoring tool to highlight one’s significance for your brand or business. Using the APM tools, you can keep your web page available and easily accessible to your customers.

It helps encounter errors, gives a detailed report on them on a centralized dashboard, and alerts before the downtime. All of it saves the time and effort that you would invest in doing it manually.

Standing right on these benefits, we have also shortlisted 5 top web page and app tools, including Dotcom-Monitor, Solarwinds, Site24x7, UptimeRobot, and GTMetrix. Use one of these tools to keep up your web app’s performance.

Also Read: When do companies need Software Testing?

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The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Were you aware that 88% of consumers prioritize authenticity when choosing a brand to purchase from? This means that it’s the most crucial factor for them.

Your business can establish its authenticity in the eyes of customers by employing effective marketing strategies and building a robust digital presence. To that end, we’re pleased to offer our ultimate guide to marketing strategies.
Today, we will explain the importance of having a marketing strategy, provide guidance on how to create one, and offer five effective ways to enhance your digital presence. By implementing these strategies, your business can achieve greater visibility in the market and build trust with customers.

Let’s dive deeper and explore digital marketing strategies now.

What is Marketing Strategy?

Marketing strategy is the strategy businesses plan to expand their product or service’s reach with the intention of selling. It includes step-by-step planning of how, when, and where to target your content to reach a larger audience.

In marketing strategy, companies plan to position themselves, creatives, marketing tactics, media platforms, and marketing mix. Vision, brand message, demographics, and insights related to the target audience are also incorporated into some companies’ marketing strategies.

Why Do You Need Marketing Strategies?

  • Marketing strategy gives your company an advantage over your competitors. With reach to a larger audience, there’s a good chance of your business gaining the popularity of customers better than your counterparts.
  • It helps to communicate with the audience and engage with them through social media, blogs, emails, and newsletters. That said, you recurrently are in their eye, which can make them loyal customers in the end.
  • Your business needs marketing strategies to gain the trust of your customers by portraying your company image through vision and goals.
  • Developing fine products and earning through them also turns out easy with marketing strategies.
  • Resources of your company are put to good use with marketing strategies. You can use a channel to target the market with your brand’s message.

How to Create the Best Marketing Strategy

The success of a marketing strategy is directly proportional to planning a strong one. So, here are the practical and step-by-step guidelines for a marketing strategy that will help you market your product or service smoothly.

1. Understand Your Product

Before you move further with your marketing strategy, make sure you understand your product well. Perform a thorough analysis of the ins and outs of your product or service and its position in the market.

Your product understanding should be analyzed with these pointers in mind:

  • Demographic Analysis: Understand the type of customers you are focusing on. This is imperative to finding and spotting your target audience to protect your resources and save a fraction of time.
  • Need of Product: Know why your customer needs your product or service. You need to acknowledge how it will help or make their lives easy. This is important so you can present your product in the right way, hitting the pain point of your targeted customers.
  • Marketing Platforms: Every platform doesn’t work for every brand and business. You need to analyze the most commonly used online platform of your targeted audience and use the specific one for marketing your product and service.

Once you understand every bit of the product, its need in the market, and the right platform, it’s time to move further on defining your USP.

2. Define Your USP

USP – Unique selling point is what makes your product or service stand out from other brands. Every product brings something with itself, and you should market precisely what the consumer wants.

Observe your product closely to define its USP. For this, you would also need to keep in view the aim of your product and how you want to achieve it.

Adding these things to your marketing strategy will bring a tone and direction to target a better and wide range of consumers in no time. Describe, present, and showcase what you offer that nobody else does.

3. See Where You Stand in the Market

It is essential to know and understand your position in terms of marketing. You must evaluate how many people know about you, where you are lacking, and how you can improve to market your product strategically and easily.

Create strategies focusing more on what is to come and how you can use it to your business’s advantage. Having reports about your marketing reach before and after the digital strategy application will give you a brief idea of the root cause of the success or failure of a specific marketing strategy.

Remember, marketing never stays the same. So, you need to keep evaluating and comparing the data to present your product or service better than before. Stay open to research, follow recent trends, and implement new strategies.

4. Pick Ideal Tools and Platforms for Your Business

There are many tools and platforms available for marketing your product or service digitally. All you need to do is sort out the best ones for you.

The first step is to find what can help your niche. Sorting your tools will assist you in the execution process.

About the platforms, you must identify where your target audience scrolls and spend time the most. It could be Facebook, Instagram, Youtube, Linkedin, Tiktok, Reddit, and any social media platform in between.

5. Create the Brand You Wish

Once you have sorted everything, you will now be able to present your brand and its product or service to a well-versed audience. Create a buyer’s persona, stay consistent with marketing and bring an engagement.

Your digital marketing fails if you do not get relevant interactions and business out of it. Keep up with your audience, follow marketing strategies that are getting attention and shoot your shots.

This is precisely how you will develop a potential digital presence to bring more leads and the trust of your customers in-house.

05 Effective Ways to Improve Your Digital Presence Easily

Launch Your Blog

Blogging is one of the most important ways to market your business online. You can reach your target audience by launching your niche website, doing its SEO, and writing articles to mention everything about your business.

Few marketing strategists believe it isn’t worth investing a fraction of the time in blogging. However, research suggests that 30% of blogs are successful, while 38% of the blogs present are above the benchmark.

For instance, Neil Patel, founder of Crazy Egg and Hello Bar, helps other companies grow. He gives tips and tricks related to marketing, advertising strategies, SEO, email marketing, etc., through blog posts and videos.

Leverage Digital Advertising

You can also build a strong online presence through paid advertising. This will help you drive customers who weren’t able to find your business yet but are searching for your product or service.

These are a few examples of paid advertising to consider:

  1. Google Ads
  2. Pay-per-click
  3. Social media advertising
  4. Bing ads

Google Ads is the most effective way of paid advertising in the examples above. Survey reports suggest that businesses have high Returns on Investment (ROI) through Google Ads. For every $1 spent, businesses reported earning $2, which is a colossal return.

Creating Free Guides to Provide Information

Giving without asking for a lot is the first prerequisite to creating a level of trust and respect between you and your customer. So, one efficient way of marketing your brand and gaining recognition digitally is by offering your content for free.

Content could be in any form, such as a free guide, templates, or an ebook. Create how-tos, tips, tricks, and guides on your niche-specific topic to magnetize customers. It’s the best digital strategy through which you can earn more clicks, trust, and, ultimately, leads.

Design Interesting Contests and Giveaways

Giveaways and contests are one of the finest digital marketing strategies for creating an online presence. You can easily gain thousands of followers and leads by offering a free product or arranging a contest giveaway.

In fact, a study confirmed that giveaways have a conversion rate higher than other types of digital content available. It was found that 34% of giveaways performed very well and were able to generate leads.

Additionally, it is a useful way to introduce a new product by giving free samples and earning reviews from your customer. For instance, a clothing brand can give away a piece from a new collection. While a candy shop can give away a free gift packet having candies of different flavors.

Not only will this help you grow offline but online. People will mention your brand name on various social media platforms and forums, referring your product to others and becoming your brand’s voice.

Arrange a Podcast or Webinar

Include podcasts in your list of marketing strategies. Podcasts connect you to your business’ customers directly. They are listening to you live while feeling a connection, reliability, and relatability.

This, in turn, becomes brand favorability in the end. BBC issued a report that states the customer’s favorability to a brand increases by 24% while they are 57% more likely to consider your product or service by attending your podcasts.

Stats reveal that podcasts are highly favorable for your brand’s recognition and boosting customer retention. The same rule applies to the webinars. Since they are a direct channel to hook your customers, it is a great marketing strategy.


In today’s edit, we discussed what marketing strategies are, how to create them, and effective ways to improve your digital presence.

To create a marketing strategy, you need to follow the step-by-step guideline. That is understanding every ins and out of your product, analyzing its market position, defining the USP, picking the right tools and platform to market and launching it finally.

While there are multiple ways to gain recognition and strengthen your business presence digitally. Blogging, advertising on different channels, distributing free ebooks and guidelines, offering giveaways, and arranging a podcast or webinar are some effective ones.

Follow these ways to create a strong marketing strategy and grow your business presence online.

Also Read: How to find the most suitable Digital Marketing Agency?

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