Small-scale businesses are privately owned enterprises with a lower level of employees, relatively low sales volume, and profits from the owner amongst all stakeholders. Such businesses face lower staff turnover compared to well-established corporations. Small businesses are essential because they offer possibilities for enterprises and set up important jobs with greater job contentment than positions with larger, traditional companies.
The social media presence of small-scale businesses refers to their visibility on social media and how it appears to allow businesses to make connections and increase their reach with the community before forming a connection beyond their marketing channel. Most entrepreneurs step into the world of social media, make a strong presence, influence the audience and launch their startups after having powerful social media appearances.
No metrics are associated with social media presence for businesses, but analysts can translate the analysis into good social media presence, positive brand identity, and a high engagement rate.
Small businesses struggle to manage funds and costs, maintain profitability, and increase productivity. Amidst all this struggle an entrepreneur faces, social media plays a vital role in improving the business situation by being the best way for a brand monitoring in its business.
How to build a social media presence?
- Intelligently use Intelligence (Artificial Intelligence)
Businesses need to be smart and set realistic goals using artificial intelligence, i.e., social media. It is a fast-paced technological world and competition is high. Hence, knowing your target audience, business information, and clarity is necessary.
- Identify your audience
Research is the most basic and important level of any business to continue entering and trying various levels of markets. Hence, it is mandatory to know your audience and the audience’s demographic factors that attract them.
- Right platform
Your audience and media department should know they’re on the right platform to promote your brand. If your product/service is related to youth, platforms like TikTok and Instagram should be the platform to exhibit your business. If your business is technology or finance-related, then the website or LinkedIn promotes your business and social media presence.
- Consistency is a key factor.
Social media can change your business in 24 hours. It depends on luck, the kind of algorithm you’re following, your business theme, the colors, the intrinsic details, anything that only works when you keep posting: stories, reels, youtube videos, blogs. Something related to your business that hits your audience at the right spot is a trigger. Sooner or later, they buy that product and become your loyal customer. Your online presence should resonate with your audience.
- A two-way communication.
Many online businesses and businesses with social media presence only post about their business and tend to not cater to any customers by not replying to them. Maintaining a positive social media presence, so your audience knows you are there for them is crucial. If you want your social media audience to become your potential customers, a thank you, solving any query, and replying to their comments should be part of the criteria. A sense of belonging will be created which will help people know bots are not operating your social media and you are putting effort into increasing reach.
Small businesses’ main focus should be research before entering the market because they have taken the risk to compete with businesses that offer niche products to customers and have set higher standards. When it comes to social media presence, small-scale businesses should incorporate tools in their research while carrying out intent or sentient analysis and also learn how to evaluate. Search for free tools so business costs don’t rise and affect profitability.
Use SEO (search engine optimization) to see what key terms are popular amongst various search engines. Optimize your profile frequently, as it is important to update profiles with correct information and continue rebranding. Brand monitoring, updating, and rebranding should be mandated for any business wanting higher growth in social media and increasing social media presence through it.
Growing social media platforms for small businesses
ever since a global pandemic has hit the world (Covid-19) and countries facing constant lockdowns have caused a lot of businesses to face an economic crunch and survive the shortcomings. Statistically, there was a drastic change for small businesses to emerge in the market. Many businesses switched to social media to take orders and deliver to customers. B2C ( businesses to consumers ) and B2B( business to business) have adopted the idea of social media presence to promote their brands and marketize their businesses.
Around 77.6% of small-scale businesses use social media platforms. The most common are Facebook, Reddit, Instagram, and Tiktok. Social media is now a vital aspect of digital promotion, closely tied with the most substantial, if not all – digital campaigns. However, social media is ever-evolving, and what worked a few months ago may not get you the same excellent results. Habits change, platforms grow, and new media comes into existence. It influences how businesses use and react to social media marketing and how marketers can reach their audience using various digital marketing instruments.
Tips to increase social media presence effectively.
- Link your blogs, websites, sites, and portfolios.
- Don’t flood your increasing social media presence with pictures
- Frequent but quality-based content
- Limited promotions so that audiences don’t think it is completely sponsored content.
- Customer-driven content
- Give-aways lead to an increased following
- Show you work space and staff but with consent.
- Generate buzz
- Join connected groups
- Build your group comprising of your competitors and customers
- Use hashtags
- It should not be political
- Thumbnail SEO optimized
- Convince your audience to notify
- Boost Organic Visibility
- Customer Feedback
Conclusively, businesses can flourish by adopting these strategies, but integrating other aspects of business is also required. Social media platforms may appeal to the future and grow your social media presence through ways like trending hashtags are increasing on social media platforms, and companies are jumping at hashtags to endorse their products. It can be daunting, but it’s a great opportunity to participate in global conversations and show your brand’s personality.
New believers who may be interested in your business know your name there. Consider presenting yourself to specific viewers using specific popular hashtags, such as #CharityTuesday and #WorldMentalHealthDay.
Be careful not to create hashtags or use the wrong ones. Not only can you not reach the right audience, but it may be a little strange.
The reaction of Netizens to shutting down Internet Explorer
“Is internet explorer shutting down?” has been the most asked question by the users as soon as the news about its shutdown has been released because in some way or another its users have an association with the legacy it holds. Some audiences also express disappointment because it is still used for administrative purposes in regions like Asia.
MIT Computer Science & Artificial Intelligence Laboratory tweeted “Rest in peace, Internet Explorer. You’ll be missed. We feel old.” Tom Warren, a Senior Editor for The Verge reacted to Internet Explorer’s shut down by tweeting a meme and stating: “is internet explorer truly dead?”; Many prominent personalities, organizations, and people had shown their concern for its shut down; but at the same time relieved because according to them Chrome has been the ultimate user-friendly browser for them.
Shutting down Internet Explorer was right or not?
However, the real question arises whether shutting down Internet Explorer has given an advantage to its competitors or was never a threat? The exit of Internet Explorer from the digital market was a mere formality because its demise had taken place long before its announcement. It was nothing but an e-store for users to download other browsers i.e Google Chrome, Mozilla Firefox, etc. Google stayed in the market because it constantly updated its features and kept on synchronizing data with other devices.
The digital market moves forward rigorously by constantly changing the algorithms of its server, apps, etc to meet the consumers’ demand. Those who made it and are still in the market should be vigilant in identifying and implementing changes; otherwise, those browsers and firms may have to face the consequences of dying and disappearing.
However, for developers and those wishing to access legacy applications, Edge has an inbuilt “IE mode”. As a result, Microsoft says access to its legacy desktop browser will remain available on older versions of Windows, including Windows 8.1, Windows 7 Extended Security Updates; and limited versions of Windows 10. In addition, Internet Explorer’s legacy will live on long after its retirement since it came pre-installed on Windows computers for more than two decades.