Investing time and resources into a project and getting no result from it is a serious threat to your business. You might have to call it off running on low resources – which is something you’d never want. So, how do you overcome the low conversion rate on your website and get your business’s balls rolling? But don’t despair – there is a solution.
Enter CRO marketing, a powerful strategy that can help you optimize your conversion rate and get your business thriving again. In this comprehensive guide, we’ll take you through the ins and outs of CRO marketing, providing you with practical, step-by-step instructions on how to implement it in your business.
Read on!
CRO Marketing: 10 Simple Steps to Increase Your Conversion Rates
Set Your Goal
Before you jump towards the process and start implementation, think for a while. Answer yourself a question like what is the goal of my landing page or ad campaign?
Never assume that your goal is just to magnetize the readers and gain traffic . Initially, that could be one, but you must be doing it for a solid reason in the long run.
You might want your readers to
- Sign up for your newsletter
- Make a purchase of your product
- Downloading an ebook in exchange for an email address
Having a well-defined objective and a clear vision of the desired outcome is crucial to moving in the right direction. In fact, a study conducted at Harvard University states that people with set goals drive 10 times more successful results.
While planning may seem a simple task, it requires attention and expertise to get it right. Hiring a CRO campaign expert is the perfect move for your ROI in that case. They will keep you from the hassle of analyzing data, keeping a follow-up on the lengthy process, freeing up the time for more important tasks.
Having years of experience in optimizing conversion rates, they can drive results without breaking the bank. And if you believe it’s challenging to find the best CRO marketing service in the market, we’d love to mention that it’s not.
At VinnCorp, we have CRO experts with years of experience and a proven track record of optimizing conversion rates. Provide us with your custom requirements, interview the candidate, and elevate your business ASAP.
Analyze Data
Data analysis is a crucial step in Conversion Rate Optimization (CRO) marketing. By analyzing the data collected from your ad campaigns and landing pages, you can gain valuable insights into your users’ behavior, preferences, and pain points. With this information, you can identify areas of improvement and make data-driven decisions to increase your conversion rate.
Using eye technology and other website analysis tools is also helpful in CRO marketing. With them at your disposal, you can figure out the wrongdoings or the area you need to make major changes.
This data analysis is important to stay certain of what next step you need to take. With this knowledge, you can make informed decisions about what changes to make on your website to improve the user experience and drive conversions.
Remove Bottlenecks
When it comes to CRO marketing, one critical aspect to consider is bottleneck. A bottleneck is any obstacle that makes it difficult for users to complete the desired action on your website or landing page. These can significantly impact your conversion rate, making it crucial to identify and address them.
Some Common Bottlenecks
- Creating an account before getting access to information on your site
- Landing page packed with multiple CTAs, puzzling your customer about what action to take
- Making it mandatory to provide email addresses
- Long forms to fill with unnecessary information
- Asking too much for a very small outcome
Simple Ways to Avoid Bottlenecks
Other than these, multiple bottlenecks keep users from taking your desired action. It’s necessary that you tackle these bottlenecks and find a possible solution to this issue.
A few simple ways to avoid bottlenecks are:
- Providing a manual or guideline for your product
- Navigate your user in the right direction with video instructions
- Make the important information mandatory to fill in your form
- Offer a discount, free shipping, or a money-back guarantee
Removing bottlenecks is imperative if you want to accomplish the target with your website or running an ad for.
Engage Reader in a Story
In today’s digital world, your customers expect transparency from you. They want to know the motive for starting your business, establishment history, and everything in between. That’s where you can score high in CRO marketing. Engage your readers, and make them your lifelong customers by showcasing your brand or business’s actual story.
By sharing your brand’s history, mission, and vision, you can create an emotional connection with your readers and build their trust. When people feel a connection with your brand, they are more likely to become loyal customers and recommend your products or services to others.
Add an element of “YOU” in your story as well. Tell your customers why they are important to you. What made you think of your users and launching this business? The feeling of personalization will lock their attention. And when they’d know that they are a part of your journey, their interest in buying your product will multiply.
Communicate With Pictures
In today’s fast-paced world, communication is key, and sometimes, words are not enough. That’s where pictures come in. Pictures can convey a message or tell a story in a way that words cannot, making them an essential component of your marketing strategy.
Pictures are a reliable way to attain the trust of your customers. In a survey, 62% of people recorded that their buying decision is influenced by the picture of the product. This highlights the importance of a picture for your brand.
However, you need to make sure the pictures you use are of high quality and have the right balance of contrast and clarity to capture your customer’s attenction. It should also clearly communicate what you want to say or what your product is about.
One good idea is to compare your product with your competitor. As human nature, your customer will surely do so. Why don’t you already do it and write a convincing statement for them to buy from you?
You can also make graphs in the image. Show the demographics and the impact of your product on the buyer’s life. The image having before and after effects of a product are also found useful in CRO marketing strategy.
Answer Before They Question or Be Readily There
There are two reasons that keep your users from converting. One is procrastination, while the other is overthinking. To boost your conversions, the next step of CRO online marketing is to overcome both of them.
Procrastination of your user can be shed in two certain ways. Either trigger FOMO (Fear Of Missing Out) in them or make it simple and concise. This easy-to-do task will compel them to avail of your offer ASAP.
Some users don’t buy your product or avail of your service due to overthinking. They have questions in mind like “is it of good value for me?” or “how does it stand out from X company’s product?” In this case, the best CRO marketing strategy is to answer the argument already. Remember here that you should be authentic with your promises and the information.
To stay ahead of your competitors, you can also integrate a live chat feature into your website. A live chat will help your customers get answers to specific questions and will also make them feel special.
It’s been recorded that 38% of customers are satisfied with purchasing from a company having live chat support. While you can address the question of a customer selling in person, there’s no such opportunity selling online. However, the live chat option can bridge the gap.
Re-Define Your CTAs
While you might not know, there are some friction words that you must try to avoid. These words include
- Buy
- Sign Up
- Submit
- Give
- Invest
- Donate
- Sponsor
- Support
- Complete
These words keep your user from taking action. One reason is that they feel they are putting effort or giving away too much to receive something.
Instead of using these friction words in your content – or CTA specifically – use catchy and pumping words like get, explore, and discover.
Not only words, but you also need to select the position and color of your CTA wisely.
Prove Your Product or Service’s Value
Probably, you already have potential content and CTAs, but there’s no proof of your authenticity. Now, this might hinder your customer’s buying decision. That’s why you need to back yourself with anything that indirectly supports your product or guarantees your service.
3 Ways of Proving Your Authenticity
To get your user’s attention and confirm your authenticity, you can pick one of these 3 ways – or all 3 of them.
- Video Testimonials: In some instances, video are known to deliver better results than pictures. They affirm your dedication to work and your product’s usage and reliability in real life. It would be no surprise to mention that a study shows that 80% of customers are more likely to convert to a landing page with a video testimonial.
- Case Studies: Another way to build trust in your customer’s eye is to write and publish case studies. These case studies become highly reliable when you add figures and support them through images. So, make sure to use this highly-effective CRO marketing strategy when optimizing conversions on your website.
- Third-Party Review: Want to increase your product or service sales? Don’t overlook the power of third-party reviews. If an influencer or publication has positively reviewed your offering, it’s worth showcasing. These endorsements add credibility to your brand, building trust with potential customers and increasing the likelihood of them considering and purchasing your product.
Boost Your Site Speed
Not only does your site’s speed is important for its ranking, but it also affects users’ behavior. Users – who can be your potential customers – are looking forward to buying from a site or company with quick results.
In that case, if your site will not load swiftly, you might have to face a high bouncing rate. Even a second delay can annoy your customer, and they might not land again on your website. A study confirmed that a one-second delay in loading site could mitigate your conversion by 4.42%, which isn’t a small figure.
So, your CRO marketing plan should also include optimizing your site’s speed. You can opt for a few tools available online to do so.
Perform A/B Testing
Once you are done with every step of CRO marketing we have mentioned above, consider implementing A/B testing. This involves creating multiple versions of your landing page with variations in color, images, CTAs, layout, or headline to determine which performs better.
You’d have to test one landing page’s performance for a couple of weeks or probably a month. Then, you can make the other one go live. Lastly, you’d need to analyze which one performed better. Analyzing the results will help you make data-driven decisions for future improvements.
Carrying out analysis of why one performed better than the other would also open gates for making better decisions in the near future.
Conclusion
Businesses suffer due to a lack of CRO marketing plans. To optimize your conversion rate, you should set your goals or take help from a CRO expert. Next is to analyze data, remove bottlenecks, engage readers in a story, communicate with pictures, answer before they ask and redefine your CTA.
You will also need video testimonials and third-party reviews and publish a case study to back the data on your landing page. Lastly, boost your site speed for a smooth user experience and perform A/B testing to know what’s performing best for you.
However, if this process appears challenging to carry out and you are looking for a CRO expert, you can get in touch with us. We have CRO experts with years of experience, a fast working pace, and a proven track record.
Also Read: What is the difference between Growth Driven Design and Conversion Rate Optimization (CRO)
