In today’s digital world, it’s crucial for businesses to capitalize on web traffic and turn it into conversions. No matter the size of your business, deploying strategies to improve your conversion rates can dramatically increase your sales and ROI.
If you also want to improve your conversion rate but don’t know how and where to start, then this blog is just for you. We have covered all the best practices and CRO tips from experts to help you better devise CRO strategies. That results in increasing conversions and sales.
Let’s start with the basics first.
What is Conversion Rate Optimization?
Conversion Rate Optimization is an ongoing process of increasing the number of visitors to convert. It can be by filling out a form, signing up for a newsletter, or even purchasing a product or a service. The process also involves improving the website’s functionality, marketing copy, user experience, and performance to increase the number of conversions.
8 Best Practices For Conversion Rate Optimization
Identify Your Target Audience
Never try to convert every single activity happening on your website is one the CRO tips from experts. The essential goal of digital marketing is to observe user trends and personalize your approach accordingly. All your marketing efforts, whether it’s customer experience, content, and CTAs, should align and resonate with your target audience. You will be able to achieve your desired results. The best way to identify your target audience is to review the nature of the traffic being driven to your website.
Determining demographics such as geolocation, age, income, etc, also counts when performing CRO. You can also observe the latest discussions and activities on social media to understand your audience better.
Grab The Attention Of Your Target Audience Instantaneously
First impressions always count in order to increase your conversions. As there is a sea of content on the internet and e-commerce platforms, it’s essential to hook your audience in an instant. You can grab their attention by delivering all the right and relevant details about your product or service. Showcase your best promotions, top sellers, limited-time offers, and so forth to entice the interest of your audience.
Collate And Analyze Data
Collating and analyzing data is essential for the success of your CRO campaigns. You can use tools like Google Analytics to gather data to help you achieve your desired goals. You also need to monitor the latest trends for better insight, helping you optimize your conversions. For example, a blog post with tons of traffic but limited conversions requires CRO intervention. Similarly, you also need to use social media channels to monitor user engagements. If one channel generates more sales than the other, then it’s time to review your CRO strategy.
Assess And Interpret Consumer Behavior
Before you initiate the workflow for your e-commerce business, it’s important to understand your target audience, their interest, demographics, online activity, and the latest trends. When you really grasp the needs and wants of your target audience, you will set the right direction for your CRO campaign.
Moreover, utilize cookies, analytics, and social media tracking tools to understand consumer behavior. Google Analytics is an ideal tool for providing a detailed report about your target audience’s actions, demographics, data correlation, etc.
Make Product Easy To Discover
Product discovery can make or break your business. It’s a decisive factor that may either increase or decrease the bounce/abandonment rate. It really is frustrating for visitors to land on your website and then leave without converting, mainly because they couldn’t find your product. You need to provide easy navigation and increase visibility and accessibility to ensure that the visitor on your site ultimately converts into a buying customer.
Offer Strategic Discounts, Promotions, And Vouchers
This is a very crucial technique that bears fruit for both your website and e-commerce platforms. This is because every visitor is tempted to buy from a store that offers promotions, discounts, or vouchers. So, utilize this technique to strategically provide these offers on special occasions, such as anniversaries or birthdays. This way, you will not only entice your customers but also increase your conversions.
Provide Optimum Payment Security
Giving a high level of financial security should be a top priority to ensure the success of your business in the long term. When the authenticity of a product or service can be a decisive factor in the customers’ belief, just imagine the level of trust you need to deliver to utilize their sensitive information. Ensuring authenticity and reliability is paramount for instilling confidence into the minds of your customers and increasing conversions. Incorporating robust privacy policies, SSL certifications, offer PayPal, cash on delivery, and other secure payment options to make your customers comfortable sharing their credentials.
Mobile Device Optimization Is Paramount
Did you know that 85% of American adults own smartphones? And almost 47% of web traffic comes from mobile devices. With these stats, it’s sufficient to say that you should build mobile-first and mobile-friendly websites and e-commerce stores. Otherwise, you would miss out on a massive opportunity to convert almost half of the web traffic into sales.
CRO Tips from Experts in the Industry
Ravi Sharma
Influence FOMO
FOMO is an acronym for “Fear Of Missing Out,” which is one of the best strategies to optimize conversions. It basically compels us to check our smartphones and social media accounts to stay updated on the latest industry trends. Utilize the same strategy on your landing pages and product categories to instill fear of missing out on a golden opportunity.
You can use limited-time offers such as “Buy now” or timers on your copy, specifying the limited time duration of the promotion. It would certainly encourage the visitors to stay on the website and convert into customers.
Utilize Lead Capture Forms
They are a vital part of your website to impact your conversions positively. They have the potential to turn your mere visitors into buying customers. However, in order to encourage visitors to take action and convert, you also need to create visually appealing lead-capturing forms.
Use Videos To Entice Visitors
It’s a given that visual content is always more engaging than textual content. As a matter of fact, videos on landing pages can potentially convert leads up to 80%. So, it’s paramount that you create video content and share your brand story to make a powerful impact on your visitors.
Decrease Bounce Rates
No business likes their visitors to bounce. Therefore, it’s essential to devise strategies such as enhancing your content, creating aesthetically pleasing visuals, and delivering an exceptional user experience in order for your visitors to stay on your website and convert.
Joseph Chukwube
Conduct A/B Testing
No CRO strategy is done without A/B testing. It’s also one of the cost-effective ways to increase conversions. It helps you quickly identify opportunities for improvement without having to get in touch with your customers. These testing experiments focus on smaller but key areas of the website. That includes the placement, font size, and color of the CTA button and images on the landing page.
Use Videos
Boost conversions and ROI with the help of incorporating videos on your landing pages. You can easily tell your brand’s message and explain your product with simple explainer videos. You should also add scripts in your videos to educate your audience to understand your product or service better, compelling them to convert into customers.
Optimize Forms
One of the major friction points in optimizing conversions is asking for too much information on the signup form. The basic rule of thumb for creating signup forms is to ask for only the visitor’s name, email address, and password. Now, you can ask for additional information later on. When you strip down the signup, you will surely increase conversions.
Matt Diggity, Founder Of Diggity Marketing
Get Them To Read
Hook your visitors up with a catchy and irresistible headline and tagline. Your copy should be crisp, concise, and to the point. Moreover, your copy should be able to define your visitor’s pain points and how your product or service can solve them effectively and quickly.
Get Them To Keep Reading
One of the best CRO tips from Experts is to ensure your content is easily digestible. Keep your sentences and paragraphs short, but they should be able to convey the message effectively. An ideal sentence should be less than 20 words. Your content should also have plenty of white space to understand your message easily.
Get Them To Convert
Use emotion, not logic, when it comes down to converting your visitors into buying customers. Ensure to highlight the benefits of your product rather than the features. In this way, you will be able to tell your visitors how you will be able to solve their problems. You should also incorporate visually appealing CTA colors to pop off the page and highlight monetized links with a color that stands out.
Make VinnCorp Your CRO Partner
Remember, CRO is an ongoing process of improving your website or e-commerce store to increase sales. These CRO tips from experts and best practices for optimizing website conversions will surely lead you to success.
However, if you need to find reliable CRO experts for your business to achieve the desired goals faster, contact us.
