VinnCorp Quadrupled 8x8’s Productivity while Saving 25% Costs

How VinnCorp helped 8×8 Quadruple Productivity while Saving 25% in Marketing Technology Costs!

Overview

8×8, a global leader in cloud communication and contact center solutions, connects millions worldwide through video, chat, and phone services

Valued at over $400 million and recognized as a Gartner Magic Quadrant leader for UCaaS, 8×8 is a trusted name in the communication industry.

The Challenge

Poor Website Performance

Outdated Web Design

Low Search Engine Rankings

Our Roadmap

We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.

Discovery

Understanding 8x8’s operational challenges and CX goals.

Optimization

Enhancing web performance, fixing technical issues, and improving SEO.

Execution

Delivering new and optimized content and seamless web operations.

Sustainability

Providing ongoing support to ensure long-term success and scalability.

The Solution

Vinncorp deployed a skilled team to address 8×8’s challenges. The team streamlined operations, improved communication, and enhanced coordination among 8×8’s internal teams.

Website Rebranding

We executed a 360-degree revamp of the 8×8 website, shifting the focus from solely selling contact center solutions to a strong customer experience.

Before

After

Phase 1

We redesigned the top five main pages, focusing on improving layout, navigation, user experience, and visual appeal to create a stronger first impression.

Phase 2

Twenty web pages were redesigned to ensure consistency, with updates to SEO and paid media pages to enhance visibility and performance.

Phase 3

The rebranding initiative was driven to enhance the customer experience. Over 70 templates were developed and implemented across 3000+ web pages.

SEO & CRO Optimization

The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and boosted search engine rankings.

Notable Highlights

Increased visibility in key focus areas: UCaaS, CCaaS & CPaaS.

Fixed technical bugs, improving site speed.

Optimized landing pages and A/B tested for higher conversions.

APAC Region Expansion

Initially,our team focused on optimizing 8×8’s Us website.Impressed by the results, 8×8 expanded our role to the APAC region.

What Did We Do?

Built dedicated microsites for all four regions.

Designed, developed, and managed 50+ pages for each region.

Accelerated 8x8’s business growth across the APAC market.

Bonus Win

VinnCorp Boosted 8×8’s Productivity by 25% While Cutting Costs

Decoding Our Approach

Provided highly skilled SEO, design, and web operations resources at economical rates.

Helped 8x8 migrate to in-house tools for: Asset management, A/B testing and Number porting.

Streamlined workflows to improve efficiency and delivery speed.

The Outcome

The website’s performance improved with faster load times and a seamless user experience.SEO improvements boosted search engine rankings and organic traffic.

Blogs and LPs Optimized

4 +

Technical Web Bugs Fixed

0 +

Case Studies Published

4 +

Design Wireframes Created

0 +

Achieve Your Business Goals with Vinncorp’s Expert Solutions

Looking to achieve similar results? Vinncorp’s WebOps, UI/UX, and Content Marketing experts can help you optimize your operations and drive success.