With the world evolving at a very fast pace, newly developed approaches are incorporated into the tech world. Similarly, approaches to website designing are also taken into consideration. With that being said, let’s go through the two most widely used approaches:

1) Growth-driven design; and

2) Conversion rate optimization

Then we will compare what generates more revenue for the business by going through their differences.

Growth-driven design

Have you ever thought of what is growth-driven design?

Well, it is a modern approach to website designs. The risks associated with traditional web design are successfully reduced by the growth-driven design (GDD) method, which is effective and efficient for building, developing, and maintaining websites. By using real data and ongoing learning and development, this methodical methodology reduces the launch time. The process of website design and development is made more agile and data-driven.

Through learning and continual development, a website created with GDD develops into a measurable, high-performing website.

Success statistics of the GDD approach

The term “growth-driven website design” (GDD) is new, yet it has so far been successful. It is a more effective and clever way to create and maintain a website, unlike the time-consuming traditional website redesign process, which may take three to five months or even more. But by concentrating on the 20% of the website that generates 80% of the results, GDD is able to deploy more quickly. By creating ongoing changes through the analysis of actual data, testing, and observation, its guiding principles assist in minimizing risks for every project.

For a concrete illustration, we might look at the State of growth-driven design study. That survey claims that websites launched using the GDD approach experienced a 14 percent boost in traffic and a 44 percent increase in leads over the course of six months compared to websites launched using the typical redesign approach. When we analyze the results, these measures amply demonstrate the contribution that GDD can make to enhancing your online visibility as well as achieving your overall business goals.

GDD over the traditional web design process

Growth-driven design approach takes over traditional methods due to the benefits it provides over traditional methods.

Traditional website design processes require more time and large amounts of investment. Even then, the results are unpredictable, and the budget can go more than the estimated cost. In addition to this, this method is entirely based on opinions, and the results are deduced. Whereas GDD terminology is a smarter approach to designing a website, it is quick to launch and improve. The plus point is that the expense of the project is spread over time. With this approach, the project is deployed on time and within the estimated budget. The outcomes are data-driven and encourage monthly maintenance of the product.

Benefits of GDD

Let’s go through the benefits of content-driven design to know about it better.

It is a method that does not consider a website as a finished product that must be 100% operational and fixed as soon as it is put online.

In this alternative and agile approach, marketing, and web design work together to achieve common objectives and rapid growth in results. The site will be built through successive learning that feeds a progressive and continuous development process aimed at engaging interactions with visitors and generating qualified leads as we do in an agile methodology – iterative approach.

The most obvious ones are listed below:

1. Continuous Improvement

The biggest benefit of GDD is the opportunity to continuously improve your website as we do in agile methodology. It enhances your overall marketing and sales strategies, too, by providing invaluable data on what resonates with your target users and which offerings get the most attention. They’re constantly adapting to what the user wants, resulting in better performance.

1. Budget-friendly

GDD is more of a cost-effective approach because it focuses on developing websites that are fit for purpose. You don’t have to pay for the entire website like we usually do in traditional methods. It lets you divide the costs over time and allocate them to areas that have the most impact on business goals.

1. Data-driven

Everything about GDD is data-driven. Every decision and every new feature is built on the data collected by analyzing how users interact with the website and identifying the areas that need improvement.

1. Risks are minimized

When you work with a traditional website design, you carry a lot of risk with the final product. There are hefty costs to the design itself, substantial time requirements, and complicated day-to-day procedures. But because of the iterative nature of this design method, the risks can be minimized.

1. Boosts UX

GDD helps ensure your website is always delivering the best possible user experience, and the statistics show it, by continuously gathering user data and merging it with creativity. An optimized UX design can yield better conversion rates up to 400%.

Now let’s go through our second method, CRO.

Conversion rate optimization

Conversion rate optimization (CRO) is the systematic practice of increasing the percentage of website visitors who perform the desired action on a website. The goal is to convert website visitors to customers. Desired actions can include purchasing a product, clicking ‘add to cart, signing up for a service, filling out a form, becoming customers, or clicking on a link. Understanding how visitors navigate your site, what actions they take, and what keeps them from achieving your goals are part of the CRO process.

Success statistics of CRO approach

Even the smallest difference in your website conversion rate can make a big difference to your bottom line. Your revenue would double if you were to raise your conversion rate from 1% to 2% by one percentage point.

Here are the statistics of the top 5 industries evolving with the use of conversion rate optimization. Legal services raised up to 7.4%, Point of Sale (POS) Services up to 7%, and Staffing Services – by 5.1%. IT Staffing & Services and HVAC Services around 3%.

Benefits of CRO

The benefits of CRO to website conversion and web flow are elaborated below.

1. Get customer insights

You’ll need to have a deep understanding of your customers. The aim is to know who your targeted audience is and what is preventing them from converting. CRO helps you to create conversion-friendly segmentations based on your customer and potential customers’ actions, lifecycle stage, and purchases.

2. Data-driven decision making

You can use CRO to base judgments more on statistics and facts than on feelings. You’ll be able to make better decisions in the future by using A/B tests and analyzing the findings because you’ll have the evidence you need to support your claims. Similar things happen when you use the information from CRO testing to decide what adjustments to make to your website.

3. Lower your cost per acquisition

CRO is all about making it easier for customers to find what they want while also hastening and streamlining the purchasing process. You’ve worked hard to attract visitors to your website; CRO should be a key focus to ensure that more of that traffic turns into paying customers. More customers will come from the same quantity of traffic if the customer experience is improved.

4. Boost your SEO efforts

It is possible to combine CRO and SEO. Google has stated that user behavior is now taken into account when ranking pages as searches become more intelligent. The efforts you put into improving the customer journey will, therefore, not only result in improved conversion rates but may also help your online business rank higher in search engine results, which would increase website traffic.

Difference between growth-driven design and conversion rate optimization

Going through the deep analysis of both GDD and CRO and their benefits. We can conclude that growth-driven design is a way of thinking, and conversion rate optimization is the step-by-step process of putting that thinking into action. Conversion rate optimization is only about optimizing your existing website pages, whereas growth-driven design is only about building new pages onto the website.

The usage of GDD to strategically respond to your consumers’ wants and requirements can surely raise your conversion rate, but there’s much more to this design process than just conversion rate optimization when you comprehend the overall advantages of the growth-driven design. GDD is all about strategy; it’s about ensuring that your website consistently adheres to your long-term objectives to avoid wasting time or resources. You can eventually raise your rate of optimization from conversion by using GDD.