Client Overview
Recognized as a Gartner Magic Quadrant leader for UCaaS and valued at $400M, 8×8. a global leader in cloud communications, joined forces with VinnCorp to improve their marketing technology and SEO.
8x8 CRO X VinnCorp
The Challenges
Hidden CTA
Manual Demo Scheduling
Poor Pricing Page Experience
Lack of Data-Driven Targeting
Our Roadmap
We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.
A/B and Multivariate Testing:
We tested different versions of CTAs and landing pages to determine what resonated most with users.
Automation and Process Optimization
Built an interactive demo feature and integrated lead handling systems to reduce manual efforts.
UX-Focused Design
Created cleaner, more intuitive landing pages and forms to simplify the user journey.
Data-Driven Targeting
Integrated marketing intelligence tools to score and route leads to the right sales representatives.
The Execution
Request a Quote (RAQ)
Problem: The RAQ button – 8×8’s primary lead driver – was hidden and underutilized.
Solution:
- We implemented multivariate A/B testing with three variants, altering the placement and prominence of the RAD and RAQ buttons to evaluate impact.
- We created a single-scroll landing page, featuring product details, social proof, and easy-to-complete form. This design increased submissions significantly.
Outcome:
- RAQ outperformed other variants by driving double the leads and achieving higher CTR.
- Extended testing confirmed RAQ’s effectiveness, with analysts projecting $3.6M in revenue based on its performance.
Request a Demo (RAD)
Problem: The Request a Demo process was slow and manual, leading to lost leads
Solution:
- Built an Interactive Demo Feature, allowing instant access without manual coordination.
- Created a dedicated landing page to replace the old RAD pop-up, improving visibility & engagement
Outcome:
- Lead submissions increased by 40%.
- Sales analysts forecasted double the revenue from RAD leads due to the faster, smoother demo process
Pricing Page Overhaul
Problem: The original pricing page was poorly designed, attracting low-quality traffic.
Solution:
- Redesigned the page into a 4-column pricing table.
- Hid pricing details to filter out junk leads, encouraging prospects to talk to sales.
- Added ‘Chat with Sales’ to connect confused visitors with agents instantly.
- Integrated QUALIFIED to automate meeting scheduling and reminders, ensuring no lead went unattended.
Outcome:
- Junk leads dropped to 0.
- Sales-qualified leads increased by 200%, with real-time chat resolving over 100 queries.
ZoomInfo + 6Sense Integration
Goal: Improve lead targeting and personalization
Solution:
- Integrated ZoomInfo for data enrichment — pulling user details like job title, company, and contact info.
- Connected 6Sense to analyze behavior and assign a buyer potential score.
- Automatically routed high-potential leads to the right sales agents, increasing conversion rate
Outcome:
- More personalized, timely interactions.
- Faster lead progression through the sales funnel.
8x8 SEO X VinnCorp
The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and
boosted search engine rankings.
Objective
Improve 8x8's organic search visibility, website performance, and user experience through SEO enhancements.
Key SEO Challenges
Crawl Budget Issues
JavaScript Rendering Problems
Broken Links & Poor Internal Linking
Image Optimization
Core Web Vitals (CWV) Performance
Mobile Experience
Content Layout Issues
SEO Plan and Execution
