8×8 SEO CRO

How VinnCorp helped 8×8 Quadruple Productivity while Saving 25 in Marketing Technology Costs!

Client Overview

Recognized as a Gartner Magic Quadrant leader for UCaaS and valued at $400M, 8×8. a global leader in cloud communications, joined forces with VinnCorp to improve their marketing technology and SEO.

8x8 CRO X VinnCorp

The Challenges

Hidden CTA

Manual Demo Scheduling

Poor Pricing Page Experience

Lack of Data-Driven Targeting

Our Roadmap

We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.

A/B and Multivariate Testing:

We tested different versions of CTAs and landing pages to determine what resonated most with users.

Automation and Process Optimization

Built an interactive demo feature and integrated lead handling systems to reduce manual efforts.

UX-Focused Design

Created cleaner, more intuitive landing pages and forms to simplify the user journey.

Data-Driven Targeting

Integrated marketing intelligence tools to score and route leads to the right sales representatives.

The Execution

Request a Quote (RAQ)

Problem: The RAQ button – 8×8’s primary lead driver – was hidden and underutilized.

Solution:

  • We implemented multivariate A/B testing with three variants, altering the placement and prominence of the RAD and RAQ buttons to evaluate impact.
  • We created a single-scroll landing page, featuring product details, social proof, and easy-to-complete form. This design increased submissions significantly.

Outcome:

  • RAQ outperformed other variants by driving double the leads and achieving higher CTR.
  • Extended testing confirmed RAQ’s effectiveness, with analysts projecting $3.6M in revenue based on its performance.

Request a Demo (RAD)

Problem: The Request a Demo process was slow and manual, leading to lost leads   

Solution:

  • Built an Interactive Demo Feature, allowing instant access without manual coordination.
  • Created a dedicated landing page to replace the old RAD pop-up, improving visibility & engagement
 

Outcome:

  • Lead submissions increased by 40%.
  • Sales analysts forecasted double the revenue from RAD leads due to the faster, smoother demo process

Pricing Page Overhaul

Problem: The original pricing page was poorly designed, attracting low-quality traffic.

Solution:

  • Redesigned the page into a 4-column pricing table.
  • Hid pricing details to filter out junk leads, encouraging prospects to talk to sales.
  • Added ‘Chat with Sales’ to connect confused visitors with agents instantly.
  • Integrated QUALIFIED to automate meeting scheduling and reminders, ensuring no lead went unattended.

Outcome:

  • Junk leads dropped to 0.
  • Sales-qualified leads increased by 200%, with real-time chat resolving over 100 queries.

ZoomInfo + 6Sense Integration

Goal: Improve lead targeting and personalization

Solution:

  • Integrated ZoomInfo for data enrichment — pulling user details like job title, company, and contact info.
  • Connected 6Sense to analyze behavior and assign a buyer potential score.
  • Automatically routed high-potential leads to the right sales agents, increasing conversion rate

Outcome: 

  • More personalized, timely interactions.
  • Faster lead progression through the sales funnel.

8x8 SEO X VinnCorp 

The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and
boosted search engine rankings.

Objective

Improve 8x8's organic search visibility, website performance, and user experience through SEO enhancements.

Key SEO Challenges

VinnCorp Boosted 8×8’s Productivity by 25% While Cutting Costs

Crawl Budget Issues

JavaScript Rendering Problems

Broken Links & Poor Internal Linking

Image Optimization

Core Web Vitals (CWV) Performance

Mobile Experience

Content Layout Issues

SEO Plan and Execution

SEO Results and Impact

Rankings for UCaaS, CCaaS, CPaaS

Increased Organic Traffic

Improved User Experience with cleaner layouts

Optimized 200+ blogs and landing pages

Client's Feedback

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Fast Learner

WEB DEVELOPMENT

VinnCorp Bridged the Right Students with the Right Teachers, Building FastLearner

Overview

FastLearner is a top Learning Management System in the USA. It is an IT-specialized learning portal that allows students to register, study, and learn at their own pace from the comfort of their homes.

The Challenge

Students didn’t receive the information from LMS they anticipated or had to pay a dime to buy multiple courses. They also had to wait for a couple of days to receive answers when they posted one. They didn't have a teacher or resources to address their question immediately. To find a possible solution and meet the needs of students, team FastLearner contacted VinnCorp.

The Roadmap

VinnCorp designed use cases considering the top 5 global learning platforms on the parameters of quality, active users, and quality control. Utilizing these use cases, we designed mockups within 3 weeks while our team spent 2 weeks on prototyping. Ultimately, team FastLearner approved the design and requested immediate development.

The Solution

Within 3 months, we completed the development of FastLearner while using the MERN tech stack. We integrated an AI chatbot in FastLearner that answers students immediately. Implementing a monthly subscription bundle, we helped FastLearner charge a minimal monthly subscription fee while offering students unlimited courses.

For better understanding, students can also pick a teacher they want to study from. While they will receive the relevant certificate despite the teacher of their course. FastLearner is becoming the new favorite of students for its extensive features and affordable learning options.

From Challenge to Success

Through cutting-edge technology and a deep understanding of user needs, VinnCorp empowered FastLearner to overcome challenges and emerge as a top-tier Learning Management System in the USA. Together, VinnCorp and FastLearner have set a new standard for excellence in the online education landscape, benefiting students nationwide.

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Brand Equity App

APP DEVELOPMENT

VinnCorp Built a Hub for 4 Social Media Platforms – Brand Equity

The Idea Behind Brand Equity

Before May 2020, Brand Equity was just a vision that needed to find a path to become a reality. However, finding a platform with expertise and insights to develop and build its mobile application was challenging. Brand Equity contacted VinnCorp – a technology company renowned for the development of cutting-edge mobile applications.

The Solution

VinnCorp developed a world-class mobile application for Brand Equity. This platform is a single sign-up for four social media platforms: LinkedIn, Twitter, Facebook, and Instagram. With Brand Equity in hand, brands and businesses could now effortlessly monitor their market reputation, promptly engage with their customers, and uphold their brand image.

App Features

Missed Opportunities

Brand Equity visualizes the missed opportunities to the user. It highlights the unaddressed messages and comments on the integrated social media platforms. This enables users to respond promptly and nurture trust among their followers.

Intent Analysis

Brand Equity visualizes the missed opportunities to the user. It highlights the unaddressed messages and comments on the integrated social media platforms. This enables users to respond promptly and nurture trust among their followers.

Competitor Analysis

Integrated with a robust competitor analysis feature, Brand Equity offers users a comprehensive view of their competitor’s performance. It highlights their top trends and hashtags, providing valuable insights into strategies that can help users outperform their rivals and expand their customer base.

Bringing it All Together

VinnCorp built Brand Equity’s mobile application (with four social platforms integrated) to ease social media management from anywhere and anytime. Brands and businesses no longer need to be confined to one social platform and harness the power of multiple social media platforms simultaneously.

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Tajammul

App Development

MarTech

VinnCorp’s Collaboration with Tajammul Accelerated their Success

Overview

Tajammul is a complete eCommerce solution that provides users with seamless online delivery services for food, grocery, and other essential products. Their vision was to create a digital platform where local vendors and users could register.

The Problem

They aimed to enable vendors to showcase their services and products while offering users the opportunity to purchase the best products available. Tajammul was in search of a trusted company to bring their ambitious vision to life when they came across VinnCorp. After conducting a detailed meeting with VinnCorp and witnessing their vision aligning, they trusted us as their ideal mobile app development partner.

The Challenges

VinnCorp had to build an intuitive, user-friendly interface that allows users to navigate the platform effortlessly. We also needed to integrate a secure notification system and OTP verification process to ensure the safety of transactions, user information, and confidence. To offer a smooth shopping experience, the application needed a comprehensive order history feature. While to ease finding the best services and products, we were also planning to implement a sophisticated filtering system.

Shopping Made Easy

The Roadmap

With a commitment to excellence, VinnCorp developed a seamless mobile application with 360 degrees features for Tajammul within a span of 6 months. This robust application boasted a plethora of features aimed at enhancing the user experience and bridging the gap between vendors and customers.

The Solution

We developed a cutting-edge mobile application for Tajammul. Its intuitive and feature-rich design increased user engagement and satisfaction. This constituted a surge in Tajammul’s revenue as more users embraced the platform for their daily needs.

Bringing It All Together

The collaboration between Tajammul and VinnCorp marked a turning point in the eCommerce industry. VinnCorp delivered a world-class mobile application that played a pivotal role in Tajammul’s success story. By providing a seamless user experience, enhanced security, and innovative features, VinnCorp propelled Tajammul to become a leading eCommerce solution.

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Brand Equity

Web Development

VinnCorp Built Artificial Intelligence
Driven Social Media Management Tool

Overview

Brand Equity is a leading social media management tool. It helps brands, their managers, and marketing teams to track their users’ behavior, analyze their feedback, and respond to them through a single platform.

THE CHALLENGES

Before May 2020, it was just a vision that needed to find a path to become a reality. However, finding a platform with expertise and insights to develop and make the tool perform the anticipated way was challenging. In that regard, Brand Equity contacted VinnCorp – considering a suitable fit to make top-notch web apps.

During the discussion, team Brand Equity elaborated on the brand’s need to answer their loyal customers on social media platforms. And customer support regrets missing critical comments from users – affecting the brand’s reputation. Understanding their pain points, requirements, and expectations, our experts rolled their sleeves and kicked off design and development.

The Roadmap

Our AI experts built custom advanced language models to implement sentiment analysis for standard languages and informal Roman languages in Brand Equity. To test the reliability and performance analysis, we approached a mall, a utility company, an IP telephonic company, a bank, and a food business.

We also implemented intent analysis in Brand Equity. It allowed the system users to understand the aggregated underlying rationale of different organic conversations the public has regarding their brands. We tested this feature on 20+ local and international companies while adding publishing and scheduling capabilities

The Solution

VinnCorp developed a world-class web application for Brand Equity. This platform is a single sign-up for multiple social media platforms. Using Brand Equity, brands, and businesses navigate and keep track of their business image in the market, respond immediately to their customers, and engage with them to maintain their brand image.

Login Screen

Select a Network

Dashboard

Direct Messaging

Publishing

Manage Profile

Bringing it All Together

VinnCorp built Brand Equity’s web application to ease social media management for a larger audience. It is making social media data insightful, actionable, and manageable for the marketing and customer success teams. Brands and businesses no longer need to be confined to one platform and harness the power of multiple social media platforms simultaneously.

Have a Project To Discuss?

We’re Ready!

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