Case Study Item: Web Application
leukeather
VinnCorp Elevates Leukeather’s Digital Presence with a Comprehensive UI/UX Revamp.
Overview
Redefining Sustainability in Leather Alternatives
VinnCorp partnered with Leukeather, a pioneer in sustainable leather alternatives, to transform its website into a modern and engaging digital platform. The collaboration focused on enhancing user experience, functionality, and visual appeal, enabling Leukeather to better showcase its innovative products and connect with its eco-conscious audience.
Understanding the Challenges
Leukeather’s website faced several challenges that hindered its effectiveness:
- A subpar user experience (UX).
- Functional issues hindering information access.
- A subpar user experience (UX).
Functional issues hindering information access.These issues limited Leukeather’s ability to communicate its mission and engage its target audience effectively.
Analysis
Evaluating the website’s existing shortcomings and aligning improvements with Leukeather’s vision for a sustainable future.
UI/UX Revamp
Crafting an intuitive, user-friendly interface that enhances navigation and accessibility.
Functional Enhancements
Resolving flaws to create a seamless and error-free experience for users.
Visual Redesign
Developing an aesthetically compelling design to reflect Leukeather’s brand values and innovative approach.
The Solution
VinnCorp partnered with Leukeather, a pioneer in sustainable leather alternatives, to transform its website into a modern and engaging digital platform. The collaboration focused on enhancing user experience, functionality, and visual appeal, enabling Leukeather to better showcase its innovative products and connect with its eco-conscious audience.
The Outcome
The redesigned website empowered Leukeather with:
Improved Engagement
A user-friendly design and intuitive navigation increased visitor retention and interaction.
Impeccable Functionality
Addressing technical flaws ensured a smooth experience for all users.
Enhanced Brand Image
A modern, professional website strengthened Leukeather’s position as a leader in sustainable leather alternatives.
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8×8 SEO CRO
Client Overview
Recognized as a Gartner Magic Quadrant leader for UCaaS and valued at $400M, 8×8. a global leader in cloud communications, joined forces with VinnCorp to improve their marketing technology and SEO.
8x8 CRO X VinnCorp
The Challenges
Hidden CTA
Manual Demo Scheduling
Poor Pricing Page Experience
Lack of Data-Driven Targeting
Our Roadmap
We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.
A/B and Multivariate Testing:
We tested different versions of CTAs and landing pages to determine what resonated most with users.
Automation and Process Optimization
Built an interactive demo feature and integrated lead handling systems to reduce manual efforts.
UX-Focused Design
Created cleaner, more intuitive landing pages and forms to simplify the user journey.
Data-Driven Targeting
Integrated marketing intelligence tools to score and route leads to the right sales representatives.
The Execution
Request a Quote (RAQ)
Problem: The RAQ button – 8×8’s primary lead driver – was hidden and underutilized.
Solution:
- We implemented multivariate A/B testing with three variants, altering the placement and prominence of the RAD and RAQ buttons to evaluate impact.
- We created a single-scroll landing page, featuring product details, social proof, and easy-to-complete form. This design increased submissions significantly.
Outcome:
- RAQ outperformed other variants by driving double the leads and achieving higher CTR.
- Extended testing confirmed RAQ’s effectiveness, with analysts projecting $3.6M in revenue based on its performance.
Request a Demo (RAD)
Problem: The Request a Demo process was slow and manual, leading to lost leads
Solution:
- Built an Interactive Demo Feature, allowing instant access without manual coordination.
- Created a dedicated landing page to replace the old RAD pop-up, improving visibility & engagement
Outcome:
- Lead submissions increased by 40%.
- Sales analysts forecasted double the revenue from RAD leads due to the faster, smoother demo process
Pricing Page Overhaul
Problem: The original pricing page was poorly designed, attracting low-quality traffic.
Solution:
- Redesigned the page into a 4-column pricing table.
- Hid pricing details to filter out junk leads, encouraging prospects to talk to sales.
- Added ‘Chat with Sales’ to connect confused visitors with agents instantly.
- Integrated QUALIFIED to automate meeting scheduling and reminders, ensuring no lead went unattended.
Outcome:
- Junk leads dropped to 0.
- Sales-qualified leads increased by 200%, with real-time chat resolving over 100 queries.
ZoomInfo + 6Sense Integration
Goal: Improve lead targeting and personalization
Solution:
- Integrated ZoomInfo for data enrichment — pulling user details like job title, company, and contact info.
- Connected 6Sense to analyze behavior and assign a buyer potential score.
- Automatically routed high-potential leads to the right sales agents, increasing conversion rate
Outcome:
- More personalized, timely interactions.
- Faster lead progression through the sales funnel.
8x8 SEO X VinnCorp
The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and
boosted search engine rankings.
Objective
Improve 8x8's organic search visibility, website performance, and user experience through SEO enhancements.
Key SEO Challenges
Crawl Budget Issues
JavaScript Rendering Problems
Broken Links & Poor Internal Linking
Image Optimization
Core Web Vitals (CWV) Performance
Mobile Experience
Content Layout Issues
SEO Plan and Execution
SEO Results and Impact
Boosted Rankings for UCaaS, CCaaS, CPaaS
Increased Organic Traffic
Improved User Experience with cleaner layouts
Optimized 200+ blogs and landing pages
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8×8
How VinnCorp helped 8×8 Quadruple Productivity while Saving 25% in Marketing Technology Costs!
Overview
8×8, a global leader in cloud communication and contact center solutions, connects millions worldwide through video, chat, and phone services
Valued at over $400 million and recognized as a Gartner Magic Quadrant leader for UCaaS, 8×8 is a trusted name in the communication industry.
The Challenge
Poor Website Performance
Outdated Web Design
Low Search Engine Rankings
Our Roadmap
We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.
Discovery
Understanding 8x8’s operational challenges and CX goals.
Optimization
Enhancing web performance, fixing technical issues, and improving SEO.
Execution
Delivering new and optimized content and seamless web operations.
Sustainability
Providing ongoing support to ensure long-term success and scalability.
The Solution
Vinncorp deployed a skilled team to address 8×8’s challenges. The team streamlined operations, improved communication, and enhanced coordination among 8×8’s internal teams.
Website Rebranding
We executed a 360-degree revamp of the 8×8 website, shifting the focus from solely selling contact center solutions to a strong customer experience.
Before
After
Phase 1
We redesigned the top five main pages, focusing on improving layout, navigation, user experience, and visual appeal to create a stronger first impression.
Phase 2
Twenty web pages were redesigned to ensure consistency, with updates to SEO and paid media pages to enhance visibility and performance.
Phase 3
The rebranding initiative was driven to enhance the customer experience. Over 70 templates were developed and implemented across 3000+ web pages.
SEO & CRO Optimization
The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and boosted search engine rankings.
Notable Highlights
Increased visibility in key focus areas: UCaaS, CCaaS & CPaaS.
Fixed technical bugs, improving site speed.
Optimized landing pages and A/B tested for higher conversions.
APAC Region Expansion
Initially,our team focused on optimizing 8×8’s Us website.Impressed by the results, 8×8 expanded our role to the APAC region.
What Did We Do?
Built dedicated microsites for all four regions.
Designed, developed, and managed 50+ pages for each region.
Accelerated 8x8’s business growth across the APAC market.
Bonus Win
VinnCorp Boosted 8×8’s Productivity by 25% While Cutting Costs
Decoding Our Approach
Provided highly skilled SEO, design, and web operations resources at economical rates.
Helped 8x8 migrate to in-house tools for: Asset management, A/B testing and Number porting.
Streamlined workflows to improve efficiency and delivery speed.
The Outcome
The website’s performance improved with faster load times and a seamless user experience.SEO improvements boosted search engine rankings and organic traffic.
Achieve Your Business Goals with Vinncorp’s Expert Solutions
Looking to achieve similar results? Vinncorp’s WebOps, UI/UX, and Content Marketing experts can help you optimize your operations and drive success.
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Darter
Web App Revamp
VinnCorp Redefines Darter’s Online Presence with Exceptional UI/UX Revamp and Functional Enhancements
Overview – Transforming Darter’s Logistics and Transport Solutions or Overview
VinnCorp collaborated with Darter, a leading provider of logistics and transport solutions, to modernize their web application — improving user experience, boosting functionality, and streamlining internal systems to optimize stakeholder service and showcase their industry expertise.
Understanding the Challenges
Darter faced multiple challenges with its web app, including:
Intuitive user experience
A lack of cohesive and intuitive user experience (UX).
Operational Efficiency
Inefficient internal management systems hindering operational efficiency.
Impacted user engagement
Functional flaws that negatively impacted user engagement.
Understanding the Challenges
Darter faced multiple challenges with its web app, including:
- A lack of cohesive and intuitive user experience (UX).
- Inefficient internal management systems hindering operational efficiency.
- Functional flaws that negatively impacted user engagement.
Our Roadmap
Analysis
Comprehensive evaluation of Darter’s existing web app, identifying pain points and aligning the redesign with their vision.
Functionality Enhancement
Addressing all functional flaws and optimizing the web app for seamless performance.
Internal System Upgrade
Streamlining Darter’s internal management systems for improved operational efficiency.
The Solution
VinnCorp revamped Darter’s web app with a modern UI/UX design, optimized navigation, and improved functionality. Technical issues were resolved, and internal systems were upgraded for better workflow and productivity.
The Outcome
The revamped web app empowered Darter with:
Improved User Engagement
Enhanced design and navigation led to increased visitor retention and interaction.
Operational Efficiency
Upgraded internal systems streamlined Darter’s processes, saving time and resources.
Brand Visibility
A modern and professional online presence solidified Darter’s position as a leader in transport and logistics solutions.
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Hitachi Solutions
Overview
Hitachi Solutions, a global provider of enterprise solutions, faced challenges in managing data across platforms as their operations grew. The company encountered issues with data redundancy, subscription processes, and shipment management.
This case study outlines how VinnCorp resolved these issues through a data migration process using Azure Data Factory.
Challenges
Hitachi Solutions encountered several issues with its existing data systems
Challenges
Hitachi Solutions encountered several issues with its existing data systems
01
Data Redundancy
Challenges
Hitachi Solutions encountered several issues with its existing data systems
02
Subscription
Management
Challenges
Hitachi Solutions encountered several issues with its existing data systems
03
Shipment Processes
Challenges
Hitachi Solutions encountered several issues with its existing data systems
01
Data Redundancy
02
Subscription
Management
03
Shipment Processes
Solution
VinnCorp proposed a customized data migration solution with the following key elements
Centralized License Management
Data Cleansing
Shipment Process Optimization
Implementation
VinnCorp used the ETL process to migrate data from
Salesforce to Dynamicsvia Azure Data Factory. This included data extraction, cleansing, and restructuringfor license and shipment management The data was then loaded into Dynamics with continuous monitoring to ensure integrity, all while minimizing downtime for Hitachi Solutions’ operations.
Outcomes
The data migration significantly reduced redundancy, optimized storage and improved Hitachi’s license management and shipment workflows The streamlined operations resulted in fewer errors, faster deliveries and savings from reduced data duplication and storage costs
Optimized Storage
Optimized Storage
License Management
License Management
Shipment Workflows
Shipment Workflows
Data Redundancy
Data Redundancy
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Seagull Scientific
Overview
Seagull Scientific, a leader in labeling software, struggled with growing data duplication and disorganized datasets across platforms. These issues caused inefficiencies, high storage costs, and difficulty retrieving accurate information. This case study highlights how VinnCorp addressed these challenges through an effective data migration and ETL (Extract, Transform, and Load) process.
Overview
Seagull Scientific, a leader in labeling software, struggled with growing data duplication and disorganized datasets across platforms. These issues caused inefficiencies, high storage costs, and difficulty retrieving accurate information. This case study highlights how VinnCorp addressed these challenges through an effective data migration and ETL (Extract, Transform, and Load) process.
Challenges
Seagull Scientific faced high storage costs from redundant, scattered data, difficulties retrieving accurate information, and a high risk of errors due to duplication and inconsistencies.
Solution
VinnCorp addressed these issues by implementing:
Data Cleansing
Used fuzzy logic to remove duplicates and retain essential records.
Data Standardization
Standardized data formats for consistency, reducing errors, and streamlining operations.
Centralized Storage
Consolidated critical data into a unified repository.
Results/Outcomes
The data migration yielded several key benefits for Seagull Scientific:
Reduced Redundancy:
Cut down storage needs by eliminating duplicate data.
Cost Savings:
Lowered storage costs through efficient data management.
Improved Data Quality:
A centralized repository and standardized formatting enhanced data accuracy and retrieval.
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Magic Marketing Agency
Web Development
Overview – From Strategy to Sales
Understanding the Challenge
Our Roadmap
Deep Dive Analysis
We engaged in detailed discussions with Magic Marketing to gain in-depth knowledge of their vision, target audience, and unique selling points.
Strategic Planning
Based on our analysis, we developed a clear website architecture that effectively showcases their services and communicates their value proposition.
The Solution
VinnCorp delivered a user-friendly website that is both visually appealing and easy to navigate.
Here’s how we did it:
Intuitive Design:
VinnCorp created a website with a clean aesthetic and clear navigation, making it simple for visitors to find the information they need.
Strategic CTAs:
Throughout the Magic Marketing website, we provided spaces for clear calls to action (CTAs), encouraging visitors to contact Magic Marketing for consultation sessions.
Conversion Optimization:
VinnCorp applied conversion optimization strategies in the design to provide an effortless user experience and increase lead generation.
The Outcome
Since the launch of the new website, Magic Marketing has experienced a considerable increase in lead conversions and sales. Their website not only helped them to carve out the market but also won over more new clients.
Following are some key benefits that Magic Marketing has observed since the launch of their new website:
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E-Physician
Web Development
Overview
The Challenge
Our Roadmap
Discovery Phase
Conducted an in-depth analysis of the existing website and identified critical areas for improvement.
Design Phase
Developed wireframes and mockups focused on usability while incorporating modern design principles.
Development Phase
Provided website design and development services using the latest web technologies to guarantee optimal performance and scalability.
Testing Phase
Thoroughly tested the website to ensure functionality, responsiveness, and UI.
The Solution
- Modern Design: A clean design and web development that resonates with their innovative technology.
- Enhanced Navigation: Intuitive menus and restructured layout to optimize user engagement.
- Responsive Design: Ensured compatibility across all devices for ease of access.
- Image Optimization: Implemented design best practices to enhance online visibility and performance.
The Outcome
optimized user engagement
Improved user interface and experience.
enhanced accessibility
Effortless access across all devices.
higher conversion rates
Clearer calls to action and strategic content placement.
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KE
Web Development
Overview
The Challenge
The Solution
Bringing It All Together
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