8×8 SEO CRO

How VinnCorp helped 8×8 Quadruple Productivity while Saving 25 in Marketing Technology Costs!

Client Overview

Recognized as a Gartner Magic Quadrant leader for UCaaS and valued at $400M, 8×8. a global leader in cloud communications, joined forces with VinnCorp to improve their marketing technology and SEO.

8x8 CRO X VinnCorp

The Challenges

Hidden CTA

Manual Demo Scheduling

Poor Pricing Page Experience

Lack of Data-Driven Targeting

Our Roadmap

We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.

A/B and Multivariate Testing:

We tested different versions of CTAs and landing pages to determine what resonated most with users.

Automation and Process Optimization

Built an interactive demo feature and integrated lead handling systems to reduce manual efforts.

UX-Focused Design

Created cleaner, more intuitive landing pages and forms to simplify the user journey.

Data-Driven Targeting

Integrated marketing intelligence tools to score and route leads to the right sales representatives.

The Execution

Request a Quote (RAQ)

Problem: The RAQ button – 8×8’s primary lead driver – was hidden and underutilized.

Solution:

  • We implemented multivariate A/B testing with three variants, altering the placement and prominence of the RAD and RAQ buttons to evaluate impact.
  • We created a single-scroll landing page, featuring product details, social proof, and easy-to-complete form. This design increased submissions significantly.

Outcome:

  • RAQ outperformed other variants by driving double the leads and achieving higher CTR.
  • Extended testing confirmed RAQ’s effectiveness, with analysts projecting $3.6M in revenue based on its performance.

Request a Demo (RAD)

Problem: The Request a Demo process was slow and manual, leading to lost leads   

Solution:

  • Built an Interactive Demo Feature, allowing instant access without manual coordination.
  • Created a dedicated landing page to replace the old RAD pop-up, improving visibility & engagement
 

Outcome:

  • Lead submissions increased by 40%.
  • Sales analysts forecasted double the revenue from RAD leads due to the faster, smoother demo process

Pricing Page Overhaul

Problem: The original pricing page was poorly designed, attracting low-quality traffic.

Solution:

  • Redesigned the page into a 4-column pricing table.
  • Hid pricing details to filter out junk leads, encouraging prospects to talk to sales.
  • Added ‘Chat with Sales’ to connect confused visitors with agents instantly.
  • Integrated QUALIFIED to automate meeting scheduling and reminders, ensuring no lead went unattended.

Outcome:

  • Junk leads dropped to 0.
  • Sales-qualified leads increased by 200%, with real-time chat resolving over 100 queries.

ZoomInfo + 6Sense Integration

Goal: Improve lead targeting and personalization

Solution:

  • Integrated ZoomInfo for data enrichment — pulling user details like job title, company, and contact info.
  • Connected 6Sense to analyze behavior and assign a buyer potential score.
  • Automatically routed high-potential leads to the right sales agents, increasing conversion rate

Outcome: 

  • More personalized, timely interactions.
  • Faster lead progression through the sales funnel.

8x8 SEO X VinnCorp 

The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and
boosted search engine rankings.

Objective

Improve 8x8's organic search visibility, website performance, and user experience through SEO enhancements.

Key SEO Challenges

Crawl Budget Issues

JavaScript Rendering Problems

Broken Links & Poor Internal Linking

Image Optimization

Core Web Vitals (CWV) Performance

Mobile Experience

Content Layout Issues

SEO Plan and Execution

SEO Results and Impact

Rankings for UCaaS, CCaaS, CPaaS

Increased Organic Traffic

Improved User Experience with cleaner layouts

Optimized 200+ blogs and landing pages

Client's Feedback

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8×8

How VinnCorp helped 8×8 Quadruple Productivity while Saving 25% in Marketing Technology Costs!

Overview

8×8, a global leader in cloud communication and contact center solutions, connects millions worldwide through video, chat, and phone services

Valued at over $400 million and recognized as a Gartner Magic Quadrant leader for UCaaS, 8×8 is a trusted name in the communication industry.

The Challenge

Poor Website Performance

Outdated Web Design

Low Search Engine Rankings

Our Roadmap

We optimized 8×8’s website with A/B testing, 3,000+ landing pages, improved navigation, QA
testing, & fixing hidden bugs.

Discovery

Understanding 8x8’s operational challenges and CX goals.

Optimization

Enhancing web performance, fixing technical issues, and improving SEO.

Execution

Delivering new and optimized content and seamless web operations.

Sustainability

Providing ongoing support to ensure long-term success and scalability.

The Solution

Vinncorp deployed a skilled team to address 8×8’s challenges. The team streamlined operations, improved communication, and enhanced coordination among 8×8’s internal teams.

Website Rebranding

We executed a 360-degree revamp of the 8×8 website, shifting the focus from solely selling contact center solutions to a strong customer experience.

Before

After

Phase 1

We redesigned the top five main pages, focusing on improving layout, navigation, user experience, and visual appeal to create a stronger first impression.

Phase 2

Twenty web pages were redesigned to ensure consistency, with updates to SEO and paid media pages to enhance visibility and performance.

Phase 3

The rebranding initiative was driven to enhance the customer experience. Over 70 templates were developed and implemented across 3000+ web pages.

SEO & CRO Optimization

The Content Marketing and SEO team created high-quality landing pages, resolved SEO issues, and boosted search engine rankings.

Notable Highlights

Increased visibility in key focus areas: UCaaS, CCaaS & CPaaS. 

Fixed technical bugs, improving site speed.

Optimized landing pages and A/B tested for higher conversions.

APAC Region Expansion

Initially,our team focused on optimizing 8×8’s Us website.Impressed by the results, 8×8 expanded our role to the APAC region.

What Did We Do?

Built dedicated microsites for all four regions.

Designed, developed, and managed 50+ pages for each region.

Accelerated 8x8’s business growth across the APAC market.

Bonus Win

VinnCorp Boosted 8×8’s Productivity by 25% While Cutting Costs

Decoding Our Approach

Provided highly skilled SEO, design, and web operations resources at economical rates.

Helped 8x8 migrate to in-house tools for: Asset management, A/B testing and Number porting.

Streamlined workflows to improve efficiency and delivery speed.

The Outcome

The website’s performance improved with faster load times and a seamless user experience.SEO improvements boosted search engine rankings and organic traffic.

Blogs and LPs Optimized
4 +
Technical Web Bugs Fixed
0 +
Case Studies Published
4 +
Design Wireframes Created
0 +

Achieve Your Business Goals with Vinncorp’s Expert Solutions

Looking to achieve similar results? Vinncorp’s WebOps, UI/UX, and Content Marketing experts can help you optimize your operations and drive success.

Client's Feedback

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Darter

Web App Revamp

VinnCorp Redefines Darter’s Online Presence with Exceptional UI/UX Revamp and Functional Enhancements

Overview – Transforming Darter’s Logistics and Transport Solutions or Overview

VinnCorp collaborated with Darter, a leading provider of logistics and transport solutions, to modernize their web application — improving user experience, boosting functionality, and streamlining internal systems to optimize stakeholder service and showcase their industry expertise.

Understanding the Challenges

Darter faced multiple challenges with its web app, including:

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Intuitive user experience

A lack of cohesive and intuitive user experience (UX).

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Operational Efficiency

Inefficient internal management systems hindering operational efficiency.

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Impacted user engagement

Functional flaws that negatively impacted user engagement.

Understanding the Challenges

Darter faced multiple challenges with its web app, including:

  • A lack of cohesive and intuitive user experience (UX).
  • Inefficient internal management systems hindering operational efficiency.
  • Functional flaws that negatively impacted user engagement.

Our Roadmap

Analysis

Comprehensive evaluation of Darter’s existing web app, identifying pain points and aligning the redesign with their vision.

Functionality Enhancement

Addressing all functional flaws and optimizing the web app for seamless performance.

Internal System Upgrade

Streamlining Darter’s internal management systems for improved operational efficiency.

The Solution

VinnCorp revamped Darter’s web app with a modern UI/UX design, optimized navigation, and improved functionality. Technical issues were resolved, and internal systems were upgraded for better workflow and productivity.

The Outcome

The revamped web app empowered Darter with:

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Improved User Engagement

Enhanced design and navigation led to increased visitor retention and interaction.

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Operational Efficiency

Upgraded internal systems streamlined Darter’s processes, saving time and resources.

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Brand Visibility

A modern and professional online presence solidified Darter’s position as a leader in transport and logistics solutions.

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Hitachi Solutions

Overview

Hitachi Solutions, a global provider of enterprise solutions, faced challenges in managing data across platforms as their operations grew. The company encountered issues with data redundancy, subscription processes, and shipment management.

This case study outlines how VinnCorp resolved these issues through a data migration process using Azure Data Factory.

Challenges

Hitachi Solutions encountered several issues with its existing data systems

Challenges

Hitachi Solutions encountered several issues with its existing data systems

01

Data Redundancy

Duplicate entries across platforms inflated storage costs and led to inefficiencies.

Challenges

Hitachi Solutions encountered several issues with its existing data systems

02

Subscription

Management

Duplicate entries across platforms inflated storage costs and led to inefficiencies.

Challenges

Hitachi Solutions encountered several issues with its existing data systems

03

Shipment Processes

Managing shipment workflows became cumbersome due to unstructured data and inconsistencies in process flow

Challenges

Hitachi Solutions encountered several issues with its existing data systems

01

Data Redundancy

Duplicate entries across platforms inflated storage costs and led to inefficiencies.

02

Subscription

Management

Duplicate entries across platforms inflated storage costs and led to inefficiencies.

03

Shipment Processes

Managing shipment workflows became cumbersome due to unstructured data and inconsistencies in process flow

Solution

VinnCorp proposed a customized data migration solution with the following key elements

Centralized License Management

Consolidation of subscription data into the new license-based system enhancing accuracy

Data Cleansing

Identifying and removing redundant records, ensuring seamless data flow

Shipment Process Optimization

The data transformation enabled smoother shipment management by standardizing processes across the organization

Implementation

VinnCorp used the ETL process to migrate data from
Salesforce to Dynamicsvia Azure Data Factory. This included data extraction, cleansing, and restructuringfor license and shipment management The data was then loaded into Dynamics with continuous monitoring to ensure integrity, all while minimizing downtime for Hitachi Solutions’ operations.

Outcomes

The data migration significantly reduced redundancy, optimized storage and improved Hitachi’s license management and shipment workflows The streamlined operations resulted in fewer errors, faster deliveries and savings from reduced data duplication and storage costs

Optimized Storage

Optimized Storage

License Management

License Management

Shipment Workflows

Shipment Workflows

Data Redundancy

Data Redundancy

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Seagull Scientific

Data Migration (ETL) of Client

Seagull Scientific

Overview

Seagull Scientific, a leader in labeling software, struggled with growing data duplication and disorganized datasets across platforms. These issues caused inefficiencies, high storage costs, and difficulty retrieving accurate information. This case study highlights how VinnCorp addressed these challenges through an effective data migration and ETL (Extract, Transform, and Load) process.

Challenges

Seagull Scientific faced high storage costs from redundant, scattered data, difficulties retrieving accurate information, and a high risk of errors due to duplication and inconsistencies.

Solution

VinnCorp addressed these issues by implementing:

Data Cleansing

Used fuzzy logic to remove duplicates and retain essential records.

Data Standardization

Standardized data formats for consistency, reducing errors, and streamlining operations.

Centralized Storage

Consolidated critical data into a unified repository.

Results/Outcomes

The data migration yielded several key benefits for Seagull Scientific:

Reduced Redundancy:

Cut down storage needs by eliminating duplicate data.

Cost Savings:

Lowered storage costs through efficient data management.

Improved Data Quality:

A centralized repository and standardized formatting enhanced data accuracy and retrieval.

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Magic Marketing Agency

Web Development

VinnCorp Helps Magic Marketing Unlock its Growth Potential
VinnCorp joins forces with Magic Marketing to unleash hidden growth potential through a strategic website overhaul.

Overview – From Strategy to Sales

VinnCorp teamed up with Magic Marketing, a strategic marketing consultancy, to develop a website designed to drive client growth. Our goal was to create a digital experience that successfully displayed Magic Marketing expertise, generated leads, and ultimately launched their business forward.

Understanding the Challenge

Magic Marketing wanted a website that would effectively convey its value proposition to potential clients. To start with, it lacked a clear message and also had an unappealing design, which made it difficult to draw or amass users for conversion. They required a site that would impress visitors with its credibility, provide information about their services, and inspire people to take action.

Our Roadmap

To address these challenges, VinnCorp took a comprehensive approach comprising the following steps:

Deep Dive Analysis

We engaged in detailed discussions with Magic Marketing to gain in-depth knowledge of their vision, target audience, and unique selling points.

Strategic Planning

Based on our analysis, we developed a clear website architecture that effectively showcases their services and communicates their value proposition.

The Solution

VinnCorp delivered a user-friendly website that is both visually appealing and easy to navigate.

Here’s how we did it:

Intuitive Design:

VinnCorp created a website with a clean aesthetic and clear navigation, making it simple for visitors to find the information they need.

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Strategic CTAs:

Throughout the Magic Marketing website, we provided spaces for clear calls to action (CTAs), encouraging visitors to contact Magic Marketing for consultation sessions.

Conversion Optimization:

VinnCorp applied conversion optimization strategies in the design to provide an effortless user experience and increase lead generation.

The Outcome

Since the launch of the new website, Magic Marketing has experienced a considerable increase in lead conversions and sales. Their website not only helped them to carve out the market but also won over more new clients.

Following are some key benefits that Magic Marketing has observed since the launch of their new website:

Increased leads and sales
Improved brand awareness
Recognized as a thought leader in the marketing industry
Attracted new clients

Ready to Unlock Your Growth Potential?

Our team of creatives and engineers is ready to take your website development project to the next level and drive your business growth.

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E-Physician

Web Development

Transforming Healthcare with Pioneering Website Development Services for EPhysiciansOffice

Overview

VinnCorp collaborated with EPhysiciansOffice, a leading medical machine-learning company, to design and develop a cutting-edge website. The goal was to enhance functionality and user experience, better serving both users and healthcare professionals.

The Challenge

EPhysiciansOffice wanted custom website development services with innovative, user-friendly interfaces that effectively showcased their advanced IT forecasting tools and medical services to users. The previous website was outdated, difficult to navigate, and failed to reflect their pioneering approach to clinical decision-making.

Our Roadmap

To address these challenges, our website development agency took a comprehensive approach consisting of the following phases:

Discovery Phase

Conducted an in-depth analysis of the existing website and identified critical areas for improvement.

Design Phase

Developed wireframes and mockups focused on usability while incorporating modern design principles.

Development Phase

Provided website design and development services using the latest web technologies to guarantee optimal performance and scalability.

Testing Phase

Thoroughly tested the website to ensure functionality, responsiveness, and UI.

The Solution

VinnCorp delivered a website for EPhysiciansOffice, incorporating:

The Outcome

The newly designed EPhysiciansOffice website effectively showcases their exclusive services and solutions in a visually effective way.
Key areas of improvement include:

optimized user engagement

Improved user interface and experience.

enhanced accessibility

Effortless access across all devices.

higher conversion rates

Clearer calls to action and strategic content placement.

Ready to Unlock Your Growth Potential?

At VinnCorp, we excel at website development, which drives business growth. Contact us today to find out how we can help you achieve your goals.

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KE

Web Development

VinnCorp’s Makeover Turned K-Electric’s Website into a Magnet for 200k+ Monthly Visitors

Overview

For over a century, K-Electric (KE) has been the vital force behind Karachi’s electrification, illuminating lives across a vast expanse of 6,500 square kilometers. With a commitment to providing power to residential, commercial, industrial, and agricultura

The Challenge

The outdated website, running on an older version of WordPress, presented numerous hurdles for K-Electric. Security concerns, slow loading times, and overall poor performance were jeopardizing the user experience. VinnCorp took on the challenge of revamping the entire website, addressing each issue systematically. The goal was to not only bring the site up to contemporary standards but also to ensure it could handle the significant organic traffic of approximately 200,000 monthly visitors.

The Solution

VinnCorp’s dedicated team kicked into action, providing a comprehensive solution to K-Electric’s web woes. A skilled project manager oversaw the entire process, ensuring seamless communication and coordination. The website’s outdated infrastructure was replaced with modern technologies, resolving security vulnerabilities and significantly improving speed. A UI/UX designer worked hand-in-hand to create a visually stunning and intuitive interface, enhancing the overall user experience.

Bringing It All Together

The collaborative efforts between VinnCorp and K-Electric resulted in a remarkable transformation. The upgraded website not only addressed the initial challenges but also provided a platform capable of handling the massive organic traffic flow. Speed, security, and a sleek, modern design became the hallmarks of K-Electric’s online presence. With approximately 200,000 monthly visitors now engaging with the site, K-Electric stands out in the energy industry thanks to VinnCorp’s innovative and transformative solutions.

Web Development

VinnCorp’s Makeover Turned K-Electric’s Website into a Magnet for 200k+ Monthly Visitors

Overview

For over a century, K-Electric (KE) has been the vital force behind Karachi’s electrification, illuminating lives across a vast expanse of 6,500 square kilometers. With a commitment to providing power to residential, commercial, industrial, and agricultura

The Challenge

The outdated website, running on an older version of WordPress, presented numerous hurdles for K-Electric. Security concerns, slow loading times, and overall poor performance were jeopardizing the user experience. VinnCorp took on the challenge of revamping the entire website, addressing each issue systematically. The goal was to not only bring the site up to contemporary standards but also to ensure it could handle the significant organic traffic of approximately 200,000 monthly visitors.

The Solution

VinnCorp’s dedicated team kicked into action, providing a comprehensive solution to K-Electric’s web woes. A skilled project manager oversaw the entire process, ensuring seamless communication and coordination. The website’s outdated infrastructure was replaced with modern technologies, resolving security vulnerabilities and significantly improving speed. A UI/UX designer worked hand-in-hand to create a visually stunning and intuitive interface, enhancing the overall user experience.

Bringing It All Together

The collaborative efforts between VinnCorp and K-Electric resulted in a remarkable transformation. The upgraded website not only addressed the initial challenges but also provided a platform capable of handling the massive organic traffic flow. Speed, security, and a sleek, modern design became the hallmarks of K-Electric’s online presence. With approximately 200,000 monthly visitors now engaging with the site, K-Electric stands out in the energy industry thanks to VinnCorp’s innovative and transformative solutions.

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Deal AI

Web Development

VinnCorp Facilitated DealAI with a World-Class Finance Organizational System.

overview

VinnCorp spearheaded the design of the groundbreaking finance organizational system, DealAI, with a mission to harness cutting-edge technologies for the advancement of businesses. The vision was to introduce a digital system that could automatically organize and present financial data, addressing a gap in the market.

The Problem

Despite having a clear vision, DealAI faced the challenge of transforming its concept into a tangible financial representation system. Armed with only unstructured data and guidelines, they sought assistance in bringing their vision to fruition, and that’s where VinnCorp took the role of execution.

Our Process

Discovery

Research

Wireframes

Prototyping

Final Product

Discovery

VinnCorp collaborated closely with DealAI, investing time to comprehend their specific requirements. Post-analysis, we researched various AI systems and identified a gap in the market for a world-class finance representation system.

Research

To ensure a thorough understanding and seamless execution, we conducted an in-depth analysis of different AI software. We also monitored their interfaces and performance to enhance DealAI. Additionally, we studied diverse financial terminologies such as LOI, IOI, and EBITDA, along with various graphs, to determine the most effective representation methods.

Wireframes

Team DealAI provided a rough presentation of their assumption of the system interface. Combining their guidelines with our research, we crafted wireframes. These were shared with DealAI, receiving appreciation and a request to proceed with finalizing the design.

Prototyping

Features

We enabled the option to upload financial documents in DealAI. Leveraging the information in these documents, DealAI autonomously generated financial reports using bar charts, graphs, and funnels. Furthermore, we integrated an AI chat function to provide straightforward answers based on the content of uploaded documents.

The Final Product

Using Figma, VinnCorp innovated a state-of-the-art design for the financial organizational system within three weeks. This system marked the first of its kind, simplifying the representation of businesses’ finances.

Bringing It All Together

VinnCorp faced the challenge of actualizing DealAI’s vision while addressing business issues related to financial representation. Our innovation not only materialized the system but also incorporated diverse representation types for enhanced user understanding. With advanced technology and features, the system significantly saves time and effort, amplifying the efficiency of business operations.

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Sales Tree

Web DEVELOPMENT

VinnCorp Saved $30,000 Through Building a POS System

Overview

SalesTree is an advanced Point of Sale (POS) system that streamlines inventory management and transaction processes for multiple industries. With its user-friendly interface and robust features, SalesTree empowers businesses to enhance operational efficiency, all while saving costs.

Problem

When it had no existence, the SalesTree team approached VinnCorp. They and various other companies were facing operational hurdles, including manual processes, an inefficient transaction system, and limited inventory visibility. These obstacles hampered their growth potential and overall operational efficiency.

Roadmap

Understanding their goals and requirements, VinnCorp thoroughly researched the market and its gaps. This was followed by meticulous planning, refining strategies, and crafting custom mockup designs. Leveraging Java and Angular technologies, VinnCorp undertook the development phase of the POS system with precision, culminating in rigorous testing.

Solution

After 8 months of dedicated design and development, VinnCorp built a remarkable Point of Sales, SalesTree. Through the integration of a tailor-made POS system, operational efficiency was drastically improved. This translated to tangible time and cost savings. The system is used by team SalesTree and companies in the pharmacy, retail, and multiple other industries.

Bringing It All Together

VinnCorp built a robust POS system for SalesTree. This system has streamlined operational processes and ushered in a new era of efficiency and growth. Not only does the interface of this system is seamless, but it is also saving $30,000 annually for pharmacies, retail businesses, and convenience stores industries.

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