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9 Best Practices For Making Screening Process More Effective

Posted on April 28, 2023May 2, 2023

Blog / 9 Best Practices For Making Screening Process More Effective

Hiring the right candidate is essential for every organization since it requires a significant investment of time and money. A recent study suggests that businesses allocate an average of $4,700 to attract and hire new employees.

Despite this, many Human Resource managers struggle with ineffective screening, leading to costly mistakes. To avoid such issues and accelerate your screening process, we’ve compiled a list of the nine best practices that can help you attract the right talent.

From verifying educational and employment history to checking social media accounts, this article covers it all. By implementing these tips, you can streamline your screening process, avoid costly mistakes, and hire the best candidates for your organization.

So, keep reading and applying these tips to improve your recruitment process.

Analysis of Your Screening Methods

Sometimes the biggest impediment to effective screening is your screening process itself. Often, inappropriate or unclear details in the job description lead to attracting unsuitable candidates.

Job descriptions are sometimes written once and used for years. However, the needs of the company and the expectations of candidates vary over time, resulting in the loss of the right candidate.

In addition to overlooking job descriptions, your career page can also be a bottleneck. It might fail to outline the expected level of the candidate’s expertise, or your website’s interface might not appeal to the candidate.

Ensure the job description clearly defines the role, responsibilities, and experiences and your expectations for the potential candidate. While the career page should be designed to captivate the reader with an alluring layout and a persuasive CTA.

Keep the Form Concise

Including a job application form for candidates is an effective way to streamline your hiring process. It also helps you weed out unqualified applicants.

However, it’s important to strike a balance between gathering enough information and overwhelming potential candidates with an excessively lengthy form.

Unfortunately, many companies are on the mistake of creating forms that span multiple pages and request personal details irrelevant to the position. This deters top talent from applying, causing companies to miss out on potential candidates.

Avoid it by requesting the most pertinent information from applicants, such as their education, work history, and values. You can also ask for a little more information regarding the job role but try to keep the form concise.

Build an Ideal Persona

Before you commence the screening process, it’s important to comprehend your/your company’s expectations of an ideal candidate. Take the time to analyze it and develop an ideal persona for the job position.

Ask a few questions to yourself like:

What should be the qualification of a candidate?
What is the minimum experience you are looking for?
What additional skills do you need in a candidate? Should they be an effective communicator or a versatile team player?

While these are some common questions, you can add more to the list according to the role you are looking for an employee. Develop a clear and detailed ideal persona for a candidate to focus your search efforts better and avoid wasting time on candidates who don’t meet your criteria.

Thoroughly Analyze Resumes

Once you have idealized the persona of an ideal candidate, the next step in an effective screening process is to analyze the resumes you have received. Now that you have posted the job on boards and different platforms, it’s expected to have an inundation of resumes to sift through.

When scrutinizing resumes, here are a few things that you should consider:

Formatting: The formatting of the resume should be impeccable. This speaks volumes about the candidate’s professionalism and attention to detail.
Grammatical Errors: Scrutinize every line thoroughly to detect a spelling or grammatical error. By this, you’d get a sound idea of the candidate’s writing skills – especially if the position requires strong writing skills.
Employment Gaps: Keep an eye on the employment gap on the candidate’s resume as it reveals one’s consistency and commitment to a field and organization.
Lengthy Resumes: Let’s face it, but no one reads a resume spanning four pages. Besides, a lengthy resume is often counterproductive. It might suggest that the candidate is more interested in showcasing themselves than in the organization’s growth.

Additionally, there are a few more things to keep in mind while analyzing resumes. These include multiple shifts in career path, frequent shifts of organization, or non-progressive career path. Make sure to consider these factors to keep your screening process smooth.

Prioritize Applicant with Cover Letters

While some organizations may overlook the importance of cover letters to expedite their screening process, making them mandatory with the resume can lead to better hiring decisions.

According to a survey, 56% of recruiters give preference to candidates submitting cover letters. Surprisingly, only 38% of candidates attach one along with the resume when applying for a job role.

The gap between the expectation of a recruiter and the ratio of applicants submitting a cover letter is vast. This disparity highlights the opportunity to weed out talent that perfectly fits the job description.

Take note that many candidates may avoid writing a cover letter to save time for both themselves and the organization, which is a valid concern. So, if you are expecting applicants to submit cover letters, make sure to specify them in the job posting.

Verifying Applicant’s Background

Verify the backgrounds of the shortlisted candidates once you have identified a pool of potential candidates and narrowed down the selection process. Ensure that the candidate’s past is devoid of any criminal records or any other discrepancies.

Not only this, but you should also thoroughly examine the employment history of your shortlisted candidate. Contact the references provided by the candidate in the resume and verify the authenticity of their work experience. This way, you can gain insights into the candidate’s performance and behavior in their previous organization.

Check Social Media Accounts

Although a candidate’s social media platforms are considered a private space, conducting a thorough check can significantly streamline your screening process. From the posts and profile of a candidate, you will get a sound idea of their character and behavior – which can ultimately impact your company’s culture.

Here are a few tips to keep in mind to ensure your social media screening is effective:

Analyze Profile as a Whole

Rather than making a verdict on a candidate based on a single incident portrayed on a candidate’s profile, consider the profile overall and weigh both the positives and negatives.

Be Legitimate

There’s no wrong in scrutinizing your ideal candidate’s profile. However, you should be legitimate and use the information in a legal way.

Lack of Social Media Account

It’s not uncommon for popular personalities to be unavailable on social media, even in today’s digital age. Similarly, you should believe in a candidate if they declare that they do not maintain a social media account. However, it is equally important to verify their statement as a part of your comprehensive screening process.

Phone and Video Call Screening

Until now, you’d have scooped the top talent following the above-mentioned screening process tips. So, the next stage involves calling the shortlisted candidates.

Prepare a comprehensive list of questions beforehand to maximize the efficiency of your phone and video call screening process. Include every necessary question in the list and rehearse it several times to ensure its effectiveness.

Take your notes, and meticulously analyze the candidate’s responses during the call. These brief but informative 10-15 minute phone interviews can save you significant time during subsequent stages of the screening process.

Besides calling, you can also schedule a video call with the candidate. Through video calls, you’d be able to observe the candidate’s body language, facial expressions, and overall demeanor, giving you insight into their approach to different scenarios when confronted with them.

Practice Screening Skills

No matter how perfectly you formulate your screening process, it is significant to cultivate and refine your screening skills.

You should rehearse your interviewing skills for this purpose – whether they are phone or video calls. So, when you ask a question, it is well-versed, lucid, and precise.

Remember that mastering the screening skills does not happen overnight. It requires some time and consistent practice to hone this skill.

Meanwhile, keep yourself in practice, pay attention to detail, and commence with the walk-in interview once you have completed the initial stages of the screening process as outlined above.

Conclusion

Inefficient screening processes can result in the hiring of an unsuitable candidate, leading to the need to restart the hiring process. To avoid such a scenario and simplify the screening process, we have discussed the nine best practices for effective screening.

Firstly, analyze your screening process, ensuring that your form is concise and you have a clear idea of the ideal candidate persona. Deeply analyzing resumes and prioritizing candidates with cover letters can be helpful in the next stage.

In the final stage, verifying a candidate’s background, including their employment and educational history, analyzing their social media accounts, and arranging phone and video interviews are essential. Practicing these tips and honing your screening skills can simplify the hiring process, enabling you to select the right candidate for your organization.

Also Read: The Ultimate Guide to Staff Augmentation: What You Need to Know

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QA Automation: How to Automate Your Quality Assurance Process

Posted on April 26, 2023April 26, 2023

Blog / QA Automation: How to Automate Your Quality Assurance Process

The fact that 24% of companies have experienced a significant increase in Return On Investment (ROI) after adopting automated testing validates its potential as a game-changing technology. It’s no surprise that businesses are now shifting from manual to automated testing to keep pace with the competition and increase their revenue.

Note that QA automation is different from manual testing, and a comprehensive understanding of the process is necessary to optimize your revenues. That’s where we come in.

In this article, we’ll walk you through a step-by-step process for QA automation testing, equipping you with the knowledge to execute it correctly. Stay up to date with this latest technology and start now to stay ahead of the game.

QA Automation: 5 Steps of Quality Assurance Process

Set a Specific Goal

The first step of QA automation is much like manual QA testing, which is setting a specific goal. A well-defined goal is necessary to achieve a conclusive outcome.

Set practical goals and consider potential factors. This includes your team’s expertise in running the QA automation software, the volume of data, and the software you’re testing.

Additionally, you don’t have to test the entire application or software. Automating specific features may suffice, depending on the testing software you’re using.

Factors to Consider When Setting a Goal for Automated QA Testing

In addition to the primary considerations, running a smooth QA automation test involves keeping other factors in view. This includes:

How complicated is the software? – Some software is complex and may require more extensive and thorough automated testing to ensure that all components are working properly,
How much time do you have? – Since QA automation is a costly process, you should opt for it when running out of time to deliver the product on a committed hour.
How many resources do you have? – You need to consider the available resources for the project. Failing to consider this factor may lead to interruptions in the middle of the process.

Picking Automation Tool

Selecting the right tool is the next step in initiating the QA automation testing process. As the name implies, automated testing requires the utilization of a tool.

There are a plethora of tools available in the market. Some of these tools are free, while others ask for monthly and annual payments for their premium features. It is no secret that the most reliable tools often come with a price tag.

Remember, all tools might not be well-suited for every project. Project nature difference and the technology employed in your application are critical factors to consider when selecting a tool.

Despite these considerations, choosing the appropriate tool is essential for achieving accurate and effective results.

How to Pick the Best QA Automation Tool

Choosing the right QA automation tool is essential for effective testing. The factors listed below will help you achieve the best choice to meet your testing needs.

Cost – Set a budget for your project and select a tool that fits within it.
Functionality – Ensure the tool you choose is compatible with your software or application.
Versatility – Choose a testing tool that promises versatility and allows testing on various types of software.
Usage – Opt for a tool that your team is already familiar with to avoid difficulties in understanding results.

Design Script Outline

Design an online script once you have selected a QA automation tool. Keep in mind that your script should meet the project requirements and follow a standard format.

An ideal script is always:

Well-structured – with every part and detail clearly defined
Reusable – applicable to different used cases
Easy to understand – facilitating third-party analysis
Specific to the selected tool – mentioning the tool you’ll work with
Time-bound – with a defined deadline to complete the project
Goal-oriented – with comprehensive detail on objectives
Result-driven – highlighting the desired outcome or the features being tested

Tools To Use for Scripting

Scripting the QA automation process can be done manually or through automation using various open-source and reliable tools. Some popular options include:

Selenium WebDriver
Appium
Android Monitor

Not only are these tools used for scripting, but you can also use them for testing features or software across multiple browsers.

Test Execution

Once you have completed all the steps mentioned above, begin your QA automation test. However, you’ll need to select a test type before launching the test, as there are two types available.

Types of Testing

Let’s have a look at these testing types so you can pick one that aligns with your project requirements.

GUI Testing

GUI or Graphic User Interface (GUI) testing is the type of testing that primarily monitors ease of use. It keeps in view the user persona and replicates the user behavior on your software or application when testing.

This type of testing can also be conducted manually. However, the GUI QA automation test accelerates the process and helps you achieve the target quickly – probably in half time.

Using this testing mechanism, you detect the bugs and eliminate errors you or your QA team might have missed during manual testing. It is intended to make sure your software works as expected and desired.

API Testing

API testing is used to test your application’s programming interface, which cannot be tested through GUI testing.

Assessing built-in house and third-party APIs is the primary aim of this testing system. It focuses on end-to-end transactions along with individual software components.

While the testing may include security attack responses, testing response time and format, and the capability of software to handle boundaries. So you can have a better understanding of your software’s accuracy.
Pick one of these testing types depending on the type of software you have and the features you want to test.

Analysis and Studying Report

Collect and analyze the results after you have picked a test type and conducted one of the QA automation tests. The tool you will use for automation will generate a report.

These results will provide you insights into any bugs or issues that you missed out on in manual testing. It will also indicate if additional testing is necessary.

If reports suggest that no further testing is required, you can implement the necessary corrections. At this point, you might need to collaborate with your design and development teams – depending on the stage of your software.

Conclusion

To ease your QA automation testing, we provided you with a comprehensive process to automate your product’s quality assurance. Begin by setting a specific goal for the automation test.

This step is followed by selecting the appropriate tool that meets your criteria, requirements, and budget while aligning with your team’s expertise. Designing a well-structured and reusable script is the next crucial step in the process. Once the script is in place, execute your test and analyze the results generated by the automation tool.

Discuss the identified bugs with your design and development team to make necessary corrections and ensure your software or application is error-free before launch. By following these steps, you can streamline your QA automation process and improve the accuracy and efficiency of your testing.

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How to Conduct Usability Testing in Six Steps

Posted on April 12, 2023April 12, 2023

Blog / How to Conduct Usability Testing in Six Steps

If users land on your website but go back to the previous website or search engine within a few seconds, you may need to make a few improvements. In a study, 88% of customers stated that they didn’t prefer returning to sites that aren’t user-friendly, which makes a user interface an important factor impacting user experience.

This statistic shows how important it is to perform usability testing before launching your product or website. If you are searching for how to conduct usability testing for a website, application, or software, we have got you covered.

Here are the six simple steps you can follow to make your interface smooth, retain website visitors, and generate higher revenue.

6 Simple Steps for Conducting Usability Testing

Step 1. Have a Product Ready and Specify Your Goals

To get started with the usability testing process, you should have the product ready. Your product can be anything between software, a website, or an application. Sometimes, usability testing is conducted when the final product is ready. Whereas some businesses prefer conducting initial tests on the prototype.

Be certain if you want to test a prototype or the final product. We’d suggest testing at the prototype stage since it is easier to address major issues at the start.

Along with choosing the product stage for testing, you should also have a testing goal in mind. Make up your mind if you want to test its design, its smooth use, or its navigation.

Testing with a set goal will get you the results you’re looking for and help you make necessary improvements. Otherwise, driving a reliable result and creating a plan for improvement can be challenging.

For smooth and efficient testing, you can also outsource a QA engineer. In fact, you can get in touch with VinnCorp’s talented QA engineers, who have years of experience making software products user-friendly.

Step 2. Design the Test and Pick a Test Type

The next step of usability testing is designing your test. It’s important to have a flawless test design to generate error-free results.

Your test type can be divided into two sub-categories:

Open Ended Tasks
Specific Task

Open Ended Tasks

Open-ended tasks are carried out to identify the most common interest of your targeted audience. It helps you work on primary issues that are keeping users from using your product effortlessly.

Specific Tasks

As the name implies, specific tasks intend to generate results for a particular feature or functionality. Usually, these types of tasks can address issues when a product has multiple functionalities or is highly complex.

Pick a test type from both of these according to your scenario and product type to conduct successful user testing.

Step 3. Test Your Product With the Right Audience

Once you have set the goal and chosen a test type, the next step is to find the right test audience. This step is the most crucial one and takes a hefty amount of time. With a product live, you might not have to work hard in this stage and can perform tests on your existing customers. However, if you do not have an audience, you might have to use your social channels.

Ask your friends or family members to be a participant if their interest aligns with the product you are about to launch. Be sure to remind them that you want unbiased results to acquire the right knowledge and flaws of your product.

If achieving unbiased results is not possible, try to avoid fellow employees or family members, as they can affect the data. Since a well-aware audience comes with pre-convinced thoughts and experience, they might also reflect and criticize your product on the basis of their prior experience. Recruiting an audience unfamiliar with your product can be highly beneficial in this case.

Additionally, take account of your audience’s “gender, age, location, education, profession, income, or characteristics” to evaluate the results better.

Step 4. Conduct Your Test on a Suitable Platform

Depending on the type of your product, you can conduct tests in two ways:

Remote
In-person

Remote

For remote testing, you can use platforms like Skype or Zoom. Observe the expressions of your test participants if it’s live to get a better idea of their impression of a specific feature.

While conducting the test, you can also tell your tester to imagine a product and its specific feature’s impact on their life. This will help them make a better verdict on it.

In-Person

Request your test participant to evaluate how smoothly your product responds and operates and add a personal touch when dealing with participants personally. This will also make your tester comfortable and distraction-free.

In fact, you should always pick an isolated place to test with no pets, family members, or employees around. One good example is the Guerilla method, where you can simply meet the tester in cafes or public places to conduct tests.

Practice asking the questions beforehand to focus on the subject’s answers on the spot. You can also record the test conversation with the consent of the candidate. This will keep you free from making notes.

Mention that the recording will be confidential and you will be reviewing it for test analysis. Later, when you revisit the recording, you’ll be able to focus on points that might have gone unnoticed earlier during the test.

Step 5. Maintain Data of the Test

Maintaining data is the next step once you are done with the test. In this stage, you distill, summarize, and organize data to get it in good shape and make it easier to study.

The data gathered can be in the following ways:

Audio recordings
Video recordings
Spreadsheet with notes
Survey and feedback form
Calculated success rate
Calculated error rate percentage

Make a testing report with the above-mentioned details. You can also use a Powerpoint presentation to reflect all the data and include the background, testing method, test result, recommendations, and summary in the report.

This stage needs complete focus and proofreading of the report to ensure the results are reliable. Remember, the goal is to make amendments and improvements on the basis of the data, so never rush while making the report.

Step 6. Improve Your Product On the Basis of Data Gathered

This is the final stage of usability testing. Here, you will address bugs and fix them according to the reports generated to give your users a smoother interface and experience.

Draw a possible solution for every error encountered during the test. It would be best to have multiple solutions to solve a specific issue. This way, you can go with option B if option A doesn’t improve your product’s issue.

Collaborate with your designer and developer to resolve these issues. Share details regarding the bug found, and issues users have faced. They will work on it to make a responsive and user-friendly product.

Conclusion

To help you make your product’s interface smooth, this article discussed how to conduct usability testing in six simple steps.

Usability testing is a straightforward method to detect bugs and improve performance. To perform this test, you have to specify the goals of your test, design and pick a test type, recruit an audience to participate and take their opinion, maintain data collected during the test, and improve your product at last.

Once you carry out this test and remove the errors, you are bound to see increased engagement and conversion on your website.

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Innovation vs Invention: What’s the Primary Difference?

Posted on April 11, 2023May 8, 2023

Blog / Innovation vs Invention: What’s the Primary Difference?

For years, the term invention has been interchangeably used with innovation. This is probably due to their similarity in spelling and familiar usage.

However, invention vs innovation is quite distinct with different meanings. As a company, you can oftentimes only innovate a product since, for most items, the invention phase has already been completed.

In this article, we’ll highlight innovation vs invention in detail. We have also enlisted a few examples to help you better understand its concept, importance, and examples in the IT industry.

So, let’s get started.

Innovation vs Invention: Primary Difference

What Is Invention?

Invention refers to the creation of a new concept, procedure, machine, or product that doesn’t exist and has never been produced before using creative ability and critical thinking.

Inventions are the result of needs. When an industry is looking for a solution to a complex problem to make the process easier and perform it smoothly, the results are usually brand-new inventions.

What Is Innovation?

Innovation is the next stage of invention. It means modifying a product, machine, or procedure to meet recent needs.

With innovations, you look towards the future by improving the existing product. The focus of innovation is to add new benefits to the existing product.

Innovation vs Invention Importance

Invention

Invention is the creation of a new product or machine with a concept that has been undiscovered by the world. Its importance is undeniable and has been mentioned as follows:

Invention requires creative insight to follow, so you have to look around and produce results after assessing the need.
During the process of invention, you cannot guarantee the results. They are unexpected and never thought of.
To invent something, you need to have a good hold of scientific knowledge and skills to carry out the expected processes.
Since inventions consist of concepts that are new to the world, the results are exclusive and original.
Invention comes before innovation, so it is a building block that bridges you to make a better version of an existing product, device, or machine.

Innovation

Innovation leads to producing results that better address the issue and offer a solution. It gives you the opportunity to stand out in the market by adding a feature that users need and are looking for.

Innovation allows you to make transitions with the passage of time. This way, the results align with the expectations and needs of the hour.
Innovation occurs with the rise of a new need or challenge in the industry.
Like invention, innovation is new. However, the concept is different, while the features of the product are advanced.
In the world of technology, it gives a futuristic approach and allows your company to scale and grow.
To innovate a product, you need a variety of skills, including critical thinking, creativity, and problem-solving.

Innovation vs Invention: Use of Strategy

Competitive Strategy

As a greenfield opportunity, the invention is building a product that doesn’t have a market yet. However, the users are looking for a reasonable solution to their problem – which can be solved by an invention leading to its ultimate success.

The idea behind a company’s invention is to stay ahead of the curve and get a competitive advantage. On the contrary, innovations have direct or indirect competition, and your competitors may take advantage here.

Growth Strategy

A company’s growth is directly proportional to the number of inventions it makes and its continued dedication to innovation. Once a product has been invented, you should watch the audience’s response closely and keep adding innovative features to it.

Making a growth strategy with your user’s needs in mind to stay relevant in the market and lead it can drive exponential growth. It can multiply the share you have, attracting new customers to your product.

Innovation vs Invention Examples

Invention

Augmented Reality

One of the biggest examples of invention is Augmented Reality. This term was unknown a few decades ago, but it’s now an invention – in fact, a great one.

It is a technology that combines computer-generated visual content and the real world. With the help of Augmented Reality, you can get a sound idea about how a new product will look in its actual place or position you want it to be.

Unlike virtual reality, it doesn’t take you to a different ecosystem – surrounded by a different place. However, it superimposes the virtual segments in your ecosystem.

Popular applications using Augmented Reality are Houzz, IKEA Place, and YouCam Makeup.

Artificial Intelligence

In the middle of the 1900s, the term Artificial Intelligence was coined for the first time. It was a concept where machines took over the roles and responsibilities of mankind.

Today, a large number of companies are using it to their advantage to meet customers’ needs. One of the reasons why AI is so fantastic is because this technology is built considering the pattern of the human brain.

For instance, Amazon has stepped into the artificial intelligence industry with its voice assistant, Alexa. Similarly, Apple has integrated an AI face-detection feature for unlocking the iPhone.

Crowdfunding Websites

Late in the 1700s, the mode of funding from a large number of investors and businesses involved days or sometimes months of tenure. It was a long process with lengthy paperwork.

Fast forward to 1997, crowdfunding websites were launched. These websites are online platforms where investors can browse and donate the amount they want to different causes and businesses.

The idea behind this innovation was to ease the funding process by showcasing the case you have to a large community all at once. This approach saved businesses time and energy and allowed new startups to flourish.

A few examples of crowdfunding websites are RocketHub, GoFundMe, and Crowdrise.

Innovation

Data Analytics

A company’s biggest asset is its user’s data. So, the highest priority small and large businesses on this date have is to keep it safe and secure. However, keeping the business’ database safe isn’t the only goal. Organizing and using it in the future for actionable insights is also crucial.

Besides managing, you need to take a step ahead in the near future with the power of data analytics. This innovation is quite popular nowadays, and companies offer data analytics as a service. These companies have data you would need tools and resources to gather otherwise. They can offer you deeper insights into information at more affordable rates.

Tesla and Spotify are the popular companies that are using this technological innovation in a novel way.

IT Automation

Automation is helping businesses grow with every passing day, making processes straightforward and quicker. This allows businesses to cut the cost of hiring employees. Due to the long list of benefits you get with automation – especially in the IT industry – a vast number of businesses are interested in and switching to this technology.

In fact, it has been estimated that 40% of large companies in the IT sector will adopt automation. They intend to improve scalability and push the boundaries of productivity to catalyze the process.

SysAid – an IT service management company – generates reports through automation. It also provides automated customer support, which has helped it grow significantly.

Cloud-Based HR

Cloud-based HR is also a good example of innovation in the IT industry. It makes the management and hiring process smoother and simpler. During the past couple of years, a few HR cloud services have been invented and innovated later on. These app services have simplified the hiring, onboarding, and training process significantly.

A big advantage businesses get through these apps is time and cost savings. By handing over the hiring role to them, you can focus more on business expansion and less on training sessions.

Some HR software platforms include Zoho People and Namely HR. These platforms are considerably more affordable and offer features like employee onboarding and self-service tools.

Innovation vs Invention: What is More Important?

Both invention and innovation have significant importance in the growth and development of a business. However, invention plays a primary role, while innovation is the cause-effect of the invention.

After analyzing the market gap, a new product is launched through the invention process. The new product made with creative insights addresses a problem no one in the market has dealt with yet.

However, a competitor can take over a business in the race by building a similar product and later on innovating it. Conclusively, innovation in a product line is important once you have invented a successful product.

Conclusion

Innovation vs invention is a completely different process, even though the terms are used interchangeably. However, they have different meanings, importance, and roots in different approaches.

Invention is creating a product that didn’t exist before. On the contrary, innovation includes modifying the invented product to meet people’s needs.

Tech companies are the biggest example of businesses implementing innovation to improve a product. They keep innovating their inventions to capture the market’s needs better and attract more customers.

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How to Outsource Web Development? Tips & Tricks

Posted on April 7, 2023April 12, 2023

Blog / How to Outsource Web Development? Tips & Tricks

A website is the benchmark of your company. It should be responsive, immersive, and have a smooth interface. However, keeping a website development team at your disposal is not feasible for every company.

If you want to outsource website development but a negative previous experience or the fear of lack of control is keeping you from it, the following tips can help you make the right decision.

The 7 useful tips and tricks in this article will help you discover how to outsource website development confidently and build the best business site. Stay with us till the end and apply these tips to save cost and hassle in the process.

7 Useful Tips to Outsource Web Development

Analyze Your Needs

Disappointment follows when you overlook your requirements. Knowing the values of your company and your website design expectations is key to great project execution.

To do so, you first need to analyze and discuss your initial ideas with the team. Generally, you should:

Gather a sample of websites that appeal to you.
List the number of web pages you want on your website.
Create a list of business goals you have for your website.
Pick a tech stack that you are interested in. If you aren’t an expert at technicalities, take suggestions from the vendors.

Form a list of website outsourcing questions you are puzzled by for better understanding.

Besides this, you should also be certain of the estimated budget for your website development. Note that the cost of development can be affected by multiple factors, including tech stack, the vendor you pick, and so on.

Search for a Perfect Outsourcing Company

Once you are done with the internal discussion, it’s time for you to search for a vendor. To be sure that a vendor understands your vision and is capable of executing it, you must have a clear mindset. You must also be sure whether you want a freelancer or a company before you outsource web development.

With freelancers, you get flexibility on the cost and one-on-one discussions. However, companies are more concerned about their reputation in the market, so their responsiveness and up-to-mark work are unbeatable. This is why we suggest choosing a company over a freelancer.

With various companies offering web development, it’s crucial to evaluate them before settling on a single company. For instance:

Experience: Consider a company that has years of technical experience and innovates with time to develop superb websites for their clients.
Portfolio: Once you know the company has enough experience, you should check out its portfolio. This will tell you if their work makes the cut per your expectations.
Reviews: Inquire about service quality from the clients of the company you are considering. This will help you make an informed decision.
Collaboration: Pick a company that can provide the deliverables within your timeframe. This can help ensure the communication between you and the company is smooth and time doesn’t become a barrier.
Language: Effective communication brings out the best results. Opt for a company that understands the language you are fluent in.
Turnaround: If you are in a hurry and have a set deadline for website development, you should also look into the turnaround time that companies are promising.

While these are some basic factors to check for, you can also add more to the list according to your requirements. However, if you want a company that can align with you on all fronts when you outsource web development, VinnCorp is the right choice.

We have experts with years of experience who are ready to work within your timeframe, and we promise to arrange a team for you as quickly as 24 hours.

Schedule a Call with the Vendors

Once you have a list of vendors that meet your requirements, start scheduling a call with each of them. Arrange a face-to-face meeting if you are heading for a local company.
However, if you are hiring companies overseas, request them to attend a video call. This way, you can better evaluate their approach toward your website development project.

You also need to analyze every company’s budget and suggestions for your site. Since information from multiple companies can mingle with one another, and you might end up overwhelmed, it’s best to schedule one call per day.

Avoid picking the first company you talk to on your list only because they promise to deliver everything you request. Companies usually make promises more than they are capable of, which may lead to disappointment.

Arrange Detailed Meetings

Keep a list of questions prepared prior to your scheduled interviews with different companies to outsource web development.

Also, you’d need to have a notepad or doc file popped open to take notes of their answer. This document will draw a clear picture for you and help you choose the most suitable one.

Remember that this interview needs to be in-depth, and you should clear every query that surfaces in your mind. Emphasize these two pointers:

Communication Skills

Clear communication is the key to efficient outcomes. So, if you want to keep the project running seamlessly, keep the company with effective communication as your first choice.

Consider the level of English they speak and check out the ways their company showcases ideas. Take note of their approach and plans regarding your business and the web development project.

Internal Software Development Processes

To better understand how your outsourced website development project will be carried out, a discussion with the web developer is quite necessary. So, request the company to have the developer in the meeting to have insights from him and share your vision.

During the discussion, you should also ask what methodologies the company implies, what the steps are for quality assurance, and how they will support you. Answers to these questions will allow you to pick a company with an informed mindset.

Outsource Small Task

In case you have shortlisted two companies after carrying out the entire process, outsource small tasks to each. Assigning the same task to both companies will allow you to compare and pick the best to fulfill your requirements.

This can help you better analyze their professionalism, commitment, and performance with their delivery. Afterward, you can choose one of them easily.

However, if you are not interested in outsourcing a small task, you can also request a demo. This will also give you insights into the capabilities of the company in a real situation.

Get Your Requirements Together

After this stage to outsource web development, you’d have finally picked a company. Now, you should go through the requirement document you prepared beforehand.

This document should have these details for a seamless proceeding:
The specific type of website you want to create.
The customization you are looking for.
The goals you want to achieve with the website.
The intended audience and their expectations.

You can also make the document more detailed for your and the vendor’s convenience. Additionally, a sample of your expected website will make a good explanation to the company.

Sign the Contract

Sign the contract now that you are all equipped with the information and a reliable company has been chosen. Read the NDA carefully to avoid future hassle.

The contract shouldn’t mention any unstated fees, and the details should be transparent. Be sure to discuss if there are any additional charges for revisions if you haven’t asked it yet.

Keep in mind that you should be in touch with your outsource web development team to stay updated on the process. It is also important to check out the website’s interface and performance diligently once the project is finished.

During this stage, you will be able to claim to make changes and remove the bugs – if you encounter any. You can go ahead with the launch of the website when you find everything is according to your needs. You can also take support from the company you outsourced the web development project for launching your website.

Conclusion

There are many problems that can arise when a business wants to outsource web development such as poor communication or an unsuitable interface. This article highlights the top tips and tricks for efficient outsourcing and flawless web development that can help you prevent that.

Start with analyzing your company’s needs for a website, look for suitable vendors, arrange meetings with them, outsource small tasks, get your requirements ready, and finally, outsource website development.

If you are looking for a proficient web development team that provides regular updates, is open to customization, and can get started on your project ASAP, get in touch with VinnCorp. We have a team of experts with years of experience and a proven track record, and we promise to provide Silicon Valley standard resources as quickly as 24 hours.

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5 Business Benefits of Having a Remote Team

Posted on March 31, 2023June 6, 2023

Blog / 5 Business Benefits of Having a Remote Team

As technology continues to transform the way we work, many businesses are embracing remote teams as a solution to many of their staffing and operational challenges.

With remote teams, businesses can benefit from increased flexibility, reduced overhead costs, and greater access to top talent from around the world.

In this article, we will explore the top five benefits of having a remote team for your business. So you can better analyze if a remote team can bring a difference in your growth graph and strengthen your business.

5 Key Businesses Benefits Employing a Remote Team

Higher Autonomy and Less Office Interruptions

Remote teams allow for greater autonomy for employees, which can lead to increased productivity and job satisfaction. According to a recent survey, 77% of remote workers reported feeling less distracted and more productive when working from home.

Furthermore, remote teams can help reduce interruptions that can arise from office chatter and other distractions. This can lead to higher quality work and faster turnaround times.

Reduces Absenteeism and Decreases Turn Over

Another benefit of having a remote team is that it can help reduce absenteeism and decrease turnover rates.

According to a recent survey, 50% of employees believe that remote work can lead to a reduction in absenteeism. The sentiment is shared by employers, with 56% reporting a decrease in absences.

Additionally, remote work has been shown to decrease sick days, which can further reduce absenteeism and increase productivity.

Reduces Overhead Cost

Remote teams can also help businesses reduce overhead costs. By eliminating the need for a physical office, businesses can save money on rent, utilities, and other expenses associated with maintaining a physical workspace.

The estimate that employers can save an average of $11,000 per year for each halftime remote worker is based on a calculation of real estate costs. By eliminating the need for physical office space, businesses can save on expenses such as rent, utilities, and office supplies. This estimate is supported by the 2020 report by Global Workplace Analytics.

Improves Employee Retention

Having a remote team can also improve employee retention rates. US employees who work remotely have reported 25% lower turnover rates than those who don’t, according to a survey of 1,097 respondents. Over half of the remote workers (51%) opted for this arrangement to achieve a better work-life balance.

Moreover, remote work has been shown to increase job satisfaction. This leads to higher retention rates and reduces the cost associated with recruiting and training new employees.

Timeliness

Finally, having a remote team can improve timeliness. With remote teams, employees can work from anywhere, at any time. This can help businesses better serve customers in different time zones and meet tight deadlines.

Remote teams can help reduce the time it takes to complete tasks by eliminating the need for travel and other logistical challenges associated with working in a physical office.

Conclusion

Remote teams offer numerous benefits to businesses of all sizes. From increased autonomy and reduced interruptions to lower overhead costs and improved employee retention rates, there are many reasons to consider remote work for your business.

By embracing remote teams, businesses can stay ahead of the curve and ensure they have the resources they need to succeed in an increasingly competitive business environment.

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CRO Marketing: A Step-by-Step Guide to Increasing Your Conversion Rate

Posted on March 31, 2023March 31, 2023

Blog / CRO Marketing: A Step-by-Step Guide to Increasing Your Conversion Rate

Investing time and resources into a project and getting no result from it is a serious threat to your business. You might have to call it off running on low resources – which is something you’d never want. So, how do you overcome the low conversion rate on your website and get your business’s balls rolling? But don’t despair – there is a solution.

Enter CRO marketing, a powerful strategy that can help you optimize your conversion rate and get your business thriving again. In this comprehensive guide, we’ll take you through the ins and outs of CRO marketing, providing you with practical, step-by-step instructions on how to implement it in your business.

Read on!

CRO Marketing: 10 Simple Steps to Increase Your Conversion Rates

Set Your Goal

Before you jump towards the process and start implementation, think for a while. Answer yourself a question like what is the goal of my landing page or ad campaign?

Never assume that your goal is just to magnetize the readers and gain traffic . Initially, that could be one, but you must be doing it for a solid reason in the long run.

You might want your readers to

Sign up for your newsletter
Make a purchase of your product
Downloading an ebook in exchange for an email address

Having a well-defined objective and a clear vision of the desired outcome is crucial to moving in the right direction. In fact, a study conducted at Harvard University states that people with set goals drive 10 times more successful results.

While planning may seem a simple task, it requires attention and expertise to get it right. Hiring a CRO campaign expert is the perfect move for your ROI in that case. They will keep you from the hassle of analyzing data, keeping a follow-up on the lengthy process, freeing up the time for more important tasks.

Having years of experience in optimizing conversion rates, they can drive results without breaking the bank. And if you believe it’s challenging to find the best CRO marketing service in the market, we’d love to mention that it’s not.

At VinnCorp, we have CRO experts with years of experience and a proven track record of optimizing conversion rates. Provide us with your custom requirements, interview the candidate, and elevate your business ASAP.

Analyze Data

Data analysis is a crucial step in Conversion Rate Optimization (CRO) marketing. By analyzing the data collected from your ad campaigns and landing pages, you can gain valuable insights into your users’ behavior, preferences, and pain points. With this information, you can identify areas of improvement and make data-driven decisions to increase your conversion rate.

Using eye technology and other website analysis tools is also helpful in CRO marketing. With them at your disposal, you can figure out the wrongdoings or the area you need to make major changes.

This data analysis is important to stay certain of what next step you need to take. With this knowledge, you can make informed decisions about what changes to make on your website to improve the user experience and drive conversions.

Remove Bottlenecks

When it comes to CRO marketing, one critical aspect to consider is bottleneck. A bottleneck is any obstacle that makes it difficult for users to complete the desired action on your website or landing page. These can significantly impact your conversion rate, making it crucial to identify and address them.

Some Common Bottlenecks

Creating an account before getting access to information on your site
Landing page packed with multiple CTAs, puzzling your customer about what action to take
Making it mandatory to provide email addresses
Long forms to fill with unnecessary information
Asking too much for a very small outcome

Simple Ways to Avoid Bottlenecks

Other than these, multiple bottlenecks keep users from taking your desired action. It’s necessary that you tackle these bottlenecks and find a possible solution to this issue.

A few simple ways to avoid bottlenecks are:

Providing a manual or guideline for your product
Navigate your user in the right direction with video instructions
Make the important information mandatory to fill in your form
Offer a discount, free shipping, or a money-back guarantee

Removing bottlenecks is imperative if you want to accomplish the target with your website or running an ad for.

Engage Reader in a Story

In today’s digital world, your customers expect transparency from you. They want to know the motive for starting your business, establishment history, and everything in between. That’s where you can score high in CRO marketing. Engage your readers, and make them your lifelong customers by showcasing your brand or business’s actual story.

By sharing your brand’s history, mission, and vision, you can create an emotional connection with your readers and build their trust. When people feel a connection with your brand, they are more likely to become loyal customers and recommend your products or services to others.

Add an element of “YOU” in your story as well. Tell your customers why they are important to you. What made you think of your users and launching this business? The feeling of personalization will lock their attention. And when they’d know that they are a part of your journey, their interest in buying your product will multiply.

Communicate With Pictures

In today’s fast-paced world, communication is key, and sometimes, words are not enough. That’s where pictures come in. Pictures can convey a message or tell a story in a way that words cannot, making them an essential component of your marketing strategy.

Pictures are a reliable way to attain the trust of your customers. In a survey, 62% of people recorded that their buying decision is influenced by the picture of the product. This highlights the importance of a picture for your brand.

However, you need to make sure the pictures you use are of high quality and have the right balance of contrast and clarity to capture your customer’s attenction. It should also clearly communicate what you want to say or what your product is about.

One good idea is to compare your product with your competitor. As human nature, your customer will surely do so. Why don’t you already do it and write a convincing statement for them to buy from you?

You can also make graphs in the image. Show the demographics and the impact of your product on the buyer’s life. The image having before and after effects of a product are also found useful in CRO marketing strategy.

Answer Before They Question or Be Readily There

There are two reasons that keep your users from converting. One is procrastination, while the other is overthinking. To boost your conversions, the next step of CRO online marketing is to overcome both of them.

Procrastination of your user can be shed in two certain ways. Either trigger FOMO (Fear Of Missing Out) in them or make it simple and concise. This easy-to-do task will compel them to avail of your offer ASAP.

Some users don’t buy your product or avail of your service due to overthinking. They have questions in mind like “is it of good value for me?” or “how does it stand out from X company’s product?” In this case, the best CRO marketing strategy is to answer the argument already. Remember here that you should be authentic with your promises and the information.

To stay ahead of your competitors, you can also integrate a live chat feature into your website. A live chat will help your customers get answers to specific questions and will also make them feel special.

It’s been recorded that 38% of customers are satisfied with purchasing from a company having live chat support. While you can address the question of a customer selling in person, there’s no such opportunity selling online. However, the live chat option can bridge the gap.

Re-Define Your CTAs

While you might not know, there are some friction words that you must try to avoid. These words include

Buy
Sign Up
Submit
Give
Invest
Donate
Sponsor
Support
Complete

These words keep your user from taking action. One reason is that they feel they are putting effort or giving away too much to receive something.

Instead of using these friction words in your content – or CTA specifically – use catchy and pumping words like get, explore, and discover.

Not only words, but you also need to select the position and color of your CTA wisely.

Prove Your Product or Service’s Value

Probably, you already have potential content and CTAs, but there’s no proof of your authenticity. Now, this might hinder your customer’s buying decision. That’s why you need to back yourself with anything that indirectly supports your product or guarantees your service.

3 Ways of Proving Your Authenticity

To get your user’s attention and confirm your authenticity, you can pick one of these 3 ways – or all 3 of them.

Video Testimonials: In some instances, video are known to deliver better results than pictures. They affirm your dedication to work and your product’s usage and reliability in real life. It would be no surprise to mention that a study shows that 80% of customers are more likely to convert to a landing page with a video testimonial.
Case Studies: Another way to build trust in your customer’s eye is to write and publish case studies. These case studies become highly reliable when you add figures and support them through images. So, make sure to use this highly-effective CRO marketing strategy when optimizing conversions on your website.
Third-Party Review: Want to increase your product or service sales? Don’t overlook the power of third-party reviews. If an influencer or publication has positively reviewed your offering, it’s worth showcasing. These endorsements add credibility to your brand, building trust with potential customers and increasing the likelihood of them considering and purchasing your product.

Boost Your Site Speed

Not only does your site’s speed is important for its ranking, but it also affects users’ behavior. Users – who can be your potential customers – are looking forward to buying from a site or company with quick results.

In that case, if your site will not load swiftly, you might have to face a high bouncing rate. Even a second delay can annoy your customer, and they might not land again on your website. A study confirmed that a one-second delay in loading site could mitigate your conversion by 4.42%, which isn’t a small figure.

So, your CRO marketing plan should also include optimizing your site’s speed. You can opt for a few tools available online to do so.

Perform A/B Testing

Once you are done with every step of CRO marketing we have mentioned above, consider implementing A/B testing. This involves creating multiple versions of your landing page with variations in color, images, CTAs, layout, or headline to determine which performs better.

You’d have to test one landing page’s performance for a couple of weeks or probably a month. Then, you can make the other one go live. Lastly, you’d need to analyze which one performed better. Analyzing the results will help you make data-driven decisions for future improvements.

Carrying out analysis of why one performed better than the other would also open gates for making better decisions in the near future.

Conclusion

Businesses suffer due to a lack of CRO marketing plans. To optimize your conversion rate, you should set your goals or take help from a CRO expert. Next is to analyze data, remove bottlenecks, engage readers in a story, communicate with pictures, answer before they ask and redefine your CTA.

You will also need video testimonials and third-party reviews and publish a case study to back the data on your landing page. Lastly, boost your site speed for a smooth user experience and perform A/B testing to know what’s performing best for you.

However, if this process appears challenging to carry out and you are looking for a CRO expert, you can get in touch with us. We have CRO experts with years of experience, a fast working pace, and a proven track record.

Also Read: What is the difference between Growth Driven Design and Conversion Rate Optimization (CRO)

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In-house vs. Outsourced Data Management: Which is Right for Your Business?

Posted on March 30, 2023April 3, 2023

Blog / In-house vs. Outsourced Data Management: Which is Right for Your Business?

83% of organizations see data as an integral part of their business strategy. This is because there’s no denying that data is the backbone of every business and can help it grow.

However, gathering the data is equally challenging as maintaining it. That’s why you must consider outsourcing data management jobs a thought, but that might also come with risks.

This blog post will highlight the advantages and disadvantages of in-house and outsourced data management. In the end, we’ll help you make the right choice for your business.

But before we get into it, let’s first understand the difference between both modes of data management.

In-house vs. Outsourced Data Management: What’s the Difference

In-house data management means having a team at your disposal and instructing them to perform a specific data-related task. This team is under the business’ control and maintains data for better relationships with the customers, marketing strategies, managing sensitive business information, and everything in between.

In contrast, outsourced data management means hiring a team remotely. This team garners data according to your requirements and provides it to you for beneficial use. The business doesn’t need to equip them with resources and arrange the hardware and software needed.

Advantages of In-House Data Management

Quick Processing

Having in house IT support means quicker access to information and smooth passage of instructions. You can call the data management lead and brief them on the type of data required, and it will all be done within the expected timeframe.

Additionally, you don’t need to stress about any unexpected issues surfacing. Your in-house team can readily make tweaks and ensure everything is on track and in control.

Easy Communication

Since the in-house IT team is all available inside the office, communication with them is streamlined. You can approach them in their office or desk anytime and explain what needs to be done and how you believe the data management process to be carried out.

This definitely saves you from investing a considerable amount of time explaining your requirements via email. Moreover, you won’t have to wait for the response to the email, nor will their late response cause any delays on your end.

Peace of Mind For Data

One of the biggest advantages of having an in-house data management team is peace of mind. It takes a considerable amount of time and resources to fetch and filter the data required for your business. So, breaching is the last thing you’d want to happen to it.

Data breaches are rare if a business has an in-house management team. However, you can restrict the access of sensitive data to a few reliable and experienced employees in the company to tighten data security.

Know-How of Your Company

The team you have in-house for data management understands the values of your company. They have a good understanding of the company’s vision, where it stands right now, and its ultimate goals.

Being on-site, the IT team understands how to extract, filter, and process valuable data for the company’s progress. Not only this, but the team feels a sense of belonging, which results in a higher retention rate.

Disadvantages of In-House Data Management

Lack of Support

In most cases, IT teams for data management provide 24/7 support. They take full responsibility for your data and are all equipped to handle data-relevant emergency situations. You cannot usually have this privilege with an in-house team.

In house data management team works for eight hours a day. They perform their day-to-day tasks and leave when it’s time to head home. A few issues can surface during their absence, for instance, if the website goes down. So, you’d have to wait for them to come back the next day and fix the mishap.

Time-Consuming

Intentionally or unintentionally, you get involved with the in-house data management team. You inquire about the regular updates or manage them to move in the right direction. However, you can use this time efficiently in other activities that can prove beneficial for business growth.

On the other hand, you will just have to explain the expectations to the outsourced team once. They will have a manager to monitor their team. Smooth management of their manager will get the job done seamlessly.

Culturally Non-Fit

It can take days and even weeks to hire an employee. If you are considering hiring an entire team, it will take a much longer time. While investing this amount of time and effort are reasonable if you want to retain those professionals for years, it might not be the best idea if you want data for a specific project or if the need for an IT expert is temporary.

On the other hand, if you hire a data management team only after a few days of the screening process, employees can be culturally unfit. They might not be willing to collaborate and coordinate, leading to frustration and chaos in the team.

Advantages of Outsourced Data Management

Higher Efficiency

One of the most probable reasons businesses outsource data management tasks is the lack of the required skill set. A business’ current data management team may not have enough experience and expertise to collect and manage data.

The team you’ll outsource data management to will surely have enough skills to dig deep and drive exclusive data for your company’s growth. In fact, sometimes, the outsourced companies already have the data you need, which saves you precious time and helps you get started on projects ASAP.

Large Amount of Data

With years of experience and expertise in the field, the vendors of outsourced data management services usually have access to large data. One of the reasons is that they invest money and purchase premium resources to fetch the data.

Since companies might only need data for a specific reason, large data resources can be rare. This can also limit your data reach, while outsourced data management vendors can gather it for you with greater efficiency.

Cost Effectiveness

Outsourcing a data management job is one of the most effective ways to reduce your operational cost while elevating your growth graph. This is because you will have to invest time and money if you hire employees in-house.

In contrast, outsourcing will keep you from spending extra. Moreover, you wouldn’t need to provide resources for your employees. Expenditure on bonuses of employees can also be saved.

This is why it makes more sense to hire an outsourced team on a fixed budget for a specific project. This way, your company can dismiss its services once the project is completed.

Easy Team Switching

As discussed above, you can dismiss the outsourced data management team once the project is completed. This is also an option if you aren’t satisfied with the results of the work. You can select other professionals and offer a chance to another IT team to research and gather data for you.

While this is simple in the outsourcing model, you’d be mindful while doing it with your in-house team. A large investment and days’ worth of effort is involved in hiring them. Instead of firing them from the job, you’d probably consider training or upskilling them – investing more time and effort.

Disadvantages of Outsourced Data Management

Inaccurate Data

Although the reputation of the data management solution companies is at stake, there’s no guarantee the data they will fetch is accurate. There can be a little inaccuracy, and you might not even be able to encounter it. However, this is a rare case since the companies have a good command of data research and maintenance.

Continuous Support

Data is garnered with the help of a professional after a certain cost is incurred. However, it stales after a period of time. For this purpose, if you hire a data management company, you probably need support from them for a long to keep the data useful and up to date.

Data Leakage

Every company isn’t as respectful of your sensitive information as you are. A few companies aren’t careful when storing the data in their data center, and this can be a huge concern for you.

To overcome this situation, NDAs between the two companies are commonly signed before the information is exchanged. However, you must choose a reliable company to entrust your information and data.

Which Option is Right for Your Business?

There is no right or wrong choice between inhouse vs. outsourcing data management. It all depends on the needs of your business and approach towards leading the company to success.

Hire in-house data management team if you:

Want IT experts for the long term
Expect more control over the project
Prefer quicker and easier communication
Want to have peace of mind for sensitive data

Have special standards and specific project requirements

Outsourcing a data management job if you:
Don’t have enough skill set and want a competitive IT team
Are running short on time to manage data
Want to save cost on operations and resources
Want access to a large amount of data
Don’t want a long-term contract
Prefer 24/7 support and quick fixes

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7 Benefits of Outsourcing Professional Website Developer

Posted on March 29, 2023April 3, 2023

Blog / 7 Benefits of Outsourcing Professional Website Developer

A survey indicates 71% of small businesses have a website. This percentage reflects how significant it is to have a website for brand recognition and customer trust for your business.

However, developing a website on-site comes with a list of challenges. In some cases, you have to take away the ongoing work from the developer and dedicate him to website development, harnessing the work speed inside your office.

Nevertheless, outsourcing a website developer is a solid idea with tons of benefits. In this article, we’ll highlight these advantages so you can enjoy peace of mind while outsourcing your website development.

So, let’s get started.

Top 7 Benefits of Outsourcing Website Developer

No Need to Arrange Resources

When you hire an employee to develop your website on-site, you need to arrange a lot of resources. These resources include equipment like laptops and tools like plugins and themes. Additionally, you’d have to have a big office to accommodate a large number of employees.

By outsourcing a website developer, you can cut the cost of these resources. All you’d have to pay the developer is per hour or project. Fortunately, you also have the option to work with a developer from any country of your choice.

Save You Time

Your business needs dedicated time to expand and grow steadily. The foundation of your business should be strong, coupled with strategic growth planning. Everything from accounts to new projects also requires your attention to finish well at the right time.

Giving additional time to website development can be challenging. However, you can save yourself time by hiring a website developer remotely and balancing the core objectives of your business.

Access to Top Talents

In most cases, outsourced website developers are the top industry talent. They are professionals with long years of experience in the IT industry. So, this helps you save time from skimming a bundle of resumes and directly connect to top-notch developers.

With a website developer building your site remotely, all you have to do is provide your requirements and expectations regarding the site. This gives you the freedom to customize your site to make an impression on your clients and enhance their experience.

Security Against Attacks

Any website or resource online is vulnerable to hacking. This hacking involves newly invented malware and viruses to hurt your brand’s value or extract confidential information. To protect its brand image, a business would never want this information to leak, reach its competitors or spread widely.

As a professional website developer, the outsourced candidate protects your site against hacking and cyber-attacks. They back up your data on diversified locations to keep it secure. This way, you can rest assured with all information is well protected.

Up-to-Date Website

To stay up to mark and give your clients the smoothest user experience, you need a top-notch site with a responsive interface. So, while you might be able to develop a site all by yourself for your small business, it might not align with the recent updates.

A website developer is always equipped with recent updates and technology. They can keep your website up to date with the latest features and standards. Ultimately, your users will have a great site experience, and you can stay ahead of all competitors.

Speed Up Development Process

If you are thinking of developing your website by yourself, you need to reconsider your decision. Developing a website is time-consuming, and you might not have the skills required of a professional website developer. An expert developer is proficient at developing well-performing sites in a short time frame.

Hiring a website developer is directly proportional to speedy performance. By setting up a meeting with him, you can convey your business website’s requirements and the deadline. They’ll be sure to complete your project in time so you can launch the website shortly.

Low Risk at Your Disposal

Outsourcing is considered a risk due to a lack of control. While if you see it from the other side, it allows you to enjoy peace of mind when the project is under the supervision of professionals. A website developer is likely to be more concerned with its execution than you are.

These website developers or outsourcing companies have a high reputation in the market. This is why they would never want to damage it one way or another. Due to this, they will always work towards building a website with a high level of accuracy and a user-friendly interface.

Looking for a professional website developer to outsource your project?
VinnCorp has got your back.
We have a team of website developers who are:

Ready to work according to your work schedule (at your region’s time)
Highly skilled with years of experience in development
Backed with a proven track record and experience
Equipped with the latest technologies and techniques
Proficient in driving efficient results

Additionally, we provide a range of tools and resources to our website developers, so you don’t have to.
Get in touch with us today to hire a custom website developer and begin building your business website.

Conclusion

To thrive in the online world, a business must have an impressive and responsive website. You can sell your product and service easily through it and keep your customers engaged with new updates. A professional business website can also help your business build its reputation and attract a large number of interested customers.

Since there are multiple benefits to hiring an outsourced website developer, we recommend you outsource this project. By outsourcing a website developer, you are free from investing in additional resources and can get access to top talent easily. This can help you save time, protect your site against attacks, and build a website that your customers love.

In case you are searching for the top remote talent, VinnCorp is the right platform to trust. We have highly skilled website developers with years of experience who remain up-to-date with the latest technologies and have a proven track record.

Get in touch with us today, discuss your expectations, and have a professional website developer working at your regional time for your website.

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Comparing ChatGPT with other AI Copywriting Tools: Pros and Cons

Posted on March 24, 2023March 24, 2023

Blog / Comparing ChatGPT with other AI Copywriting Tools: Pros and Cons

In a flash, ChatGPT gained 1 million users within a week of its launch in November 2022. It was introduced as one of the finest AI chatbots which could help users write better content – specifically copywriting.

However, it poses questions about the feature, performance, and results of other copywriting tools. One of the biggest questions is how Chat GPT stacks up against other AI-powered writing tools.

To answer the question, we have come up with a comparison of ChatGPT with other AI copywriting tools. We’ll highlight the pros and cons of each of them to help you analyze if ChatGPT is better than its alternatives.

So, let’s dive deep into it.

Comparing 5 Best AI Copywriting Tools with ChatGPT

ChatGPT

As an updated version of OpenAI topped on GPT-3 family, ChatGPT is designed to help write top-notch content. Every day, the GPT 3 AI answers 10 million queries within the shortest period of time.

What makes this copywriting tool different from the others is how it converses with the user, similar to a normal person. Ask ChatGPT a question in the chat (similar to what you would chat through different social media channels), and it will easily draw relevant information to provide answers to your query.

The best part of ChatGPT is its memory. This AI chatbot remembers the conversation carried out with the user and provides answers keeping the context in view.

Pros

OpenAI ChatGPT produces content within a few seconds of getting a command, while a human writer takes a long time involving the process of researching, writing, and editing.
Besides English, ChatGPT is familiar with 94 languages. Apparently, other copywriting tools don’t have wide language expertise like this.
Aligning with the tone you expect, it delivers content that matches the standard of your brand. In fact, you can provide this Open AI text generator a sample for tone, and the content it will generate will match the tone and format.
From the tech industry to baby care and everything in between, Chat GPT is trained to answer every query you have.
Being a reasonable solution to writer’s block, ChatGPT can give you some exclusive ideas and insights you can work on.
Unlike other AI copywriting tools, it is free to use for now. Since its monthly cost is 3 Million USD, it is expected to transition into the paid version soon.

Cons

One of the limitations of this conversational AI chatbot is the data. Information you get from ChatGPT is updated till 2021. So, it might not give accurate results for the events after 2021.
Since ChatGPT is trained on data and has learned it, biased answers from this copywriting tool are common.
As a machine, ChatGPT lacks personal experience. So, you cannot get any data that includes personalization, which can prevent your readers from feeling connected.

Jasper (Previously Jarvis)

Before ChatGPT, Jasper had the largest market share and was considered the best and fastest content and copy-generating bot. This conversational AI tool can produce a variety of content.

Blogs, social media posts, ad copy, features list for eCommerce, titles, meta-descriptions, product descriptions, and everything in between can be written with Jasper. However, what makes Jasper stand out from other AI writing tools is its ability to create high-quality content with good readability.

Pros

Google Chrome is one of the most used internet browsers, with a 65.84% market share till November 2022. Since Jasper has a Chrome extension, it makes it much easier to use and more reliable than others.
As a global AI copywriting tool, Jasper drives content in more than 25 languages. This makes the tool accessible to a large audience, but it’s still less than OpenAI ChatGPT 3.
Although Jasper is a paid copywriting tool, it provides you with a free trial option for 5 days. However, you need to enter your credit card details for this.
Jasper offers a different pricing model for every user. So you can pick the most suitable one according to your budget and needs.
Jasper allows you to use Grammarly with the toggle of the click since it provides native support for Grammarly. This helps you ensure your content is always grammatically correct.
While Jasper agrees to provide a list of features, you get a simple interface with it.

Cons

While producing long-form content, you might get repeated instances from Jasper. That said, you must pay attention to detail and make amendments once the content is produced.
Although Jasper generates content with data and statistics, it doesn’t provide references and citations to help verify it.

CopyAI

Being GPT-3 AI, CopyAI drives content at an impressively good pace, like every other copywriting tool in this list. It creates a diverse range of content, from social media content to email marketing copy.
Marketers and content generators at leading companies like Zoho and Microsoft use it to draft content. However, its generated content needs a little tweaking before you publish it.

With a handful of unique features, this copywriting AI tool is used to produce content and brainstorm. One way or another, this gives it the upper hand over ChatGPT.

Pros

CopyAI is trained to generate content on two of the popular copywriting formulae, i.e., AIDA and PAS. So, you can simply pick one and get the copy aligned with the preferred formula.
While one of the cheapest AI copywriting tools, CopyAI gives you the privilege to make a custom fit package according to your needs, while other copywriting tools don’t.
The videos in the help center of CopyAI are easily accessible. This eases the application of the tool to your advantage.
Once the content is produced, you can share it outside the CopyAI platform to get reviews from your team or line manager, which streamlines the process.
The interface of CopyAI is simple and intuitive. You get easy access to every feature while the content is generated with a few clicks.

Cons

Content generated from CopyAI is a little inconsistent – especially the long form. It loses coherence and needs editing, which is a time taking process.
Compared to ChatGPT or another OpenAI text generator, the input options in this copywriting tool are limited. You cannot request a custom tone to make the content crisp.
CopyAI provides a template for every type of content. However, the layout of this template isn’t as friendly as you’d get with other tools.

Rytr

Trusted by 4,000,000+ content generators and marketers from around the world, Rytr is considered one of the best AI copywriting tools. As a GPT3 chatbot, it uses propriety AI to create content.

Using Rytr, you can draft appealing content across a list of industry verticals. In less than a minute, you can sign up with Rytr and get started with generating content.

Pros

Rytr is one of the cheapest AI copywriting tools. Its starter package will cost you $9 and allows you to drive 100,000 characters.
Although it is less than ChatGPT, this copywriting tool is capable of generating content in 29 languages. It has the capability to communicate with a large audience, but the market ratio is still less than ChatGPT.
If you get tangled in any feature or an issue pops up, Rytr customer support will provide speedy assistance. Its support is excellent and helps you figure out the matter quickly.
Like Jasper and CopyAI, you also get a chrome extension with Rytr. This help increases the tool’s usage and makes creating content easier.
There is a built-in plagiarism detector in Rytr. However, it might not be as reliable as renowned plagiarism checkers.

Cons

Rytr sets a boundary for you when it comes to tone selection. You can only pick a few tones in the dropdown, while ChatGPT gives you content in your desired tone and format.
You cannot rely on the blog’s outline from Rytr since it isn’t coherent from the introduction to the conclusion, as you get from other copywriting AI tools.

Writesonic

Writesonic is the last yet one of the best AI copywriting tools on our list. This GPT3 AI tool is trained to help writers, eCommerce businesses, marketing teams, and entrepreneurs to produce top-notch content.

The first choice of over 300,000 users, it is used to create blog post outlines, meta descriptions, landing pages, YouTube scripts, and everything in between.

Pros

Like other copywriting tools, you can generate unique content with Writesonic with a quick turnaround time.
You get different content templates on Writesonic, including TikTok and YouTube. That said, you just have to pick one and get started with content generation.
It isn’t just for driving new content. You can also rephrase content using Writesonic. To start, you simply need to enter the sample content and ask the tool to rephrase it.
Only $1 greater than Rytr, the basic package of Writesonic is cheap yet affordable. So, you can make good use of it while investing just a few bucks.

Cons

Writesonic restricts you from creating long-form content that exceeds 1500 words. This might be a hindrance to those in need of lengthy content pieces.
Although you get templates with Writesonic, they are very limited and may not be up to the mark.

Conclusion

Since there is a long list of copywriting AI tools available, we have only compared the top 4 with ChatGPT to help you learn which one to opt for.

Although there are 3 primary limitations with ChatGPT, we prefer it since its pros significantly outweigh the cons. OpenAI ChatGPT is reliable for its simple interface, free usage, and its ease of creating different types of content within minutes. Therefore, we recommend this fantastic writing tool to all copywriters to generate new ideas, improve their copy, and create fantastic content.

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